The customs clearance rate is less than 0.1%!Why did the mini -game "a sheep a sheep" burst into fire?This listed company participates in the shares

Surging News reporter Fan Jialai

During the Mid -Autumn Festival holiday, a small game called "Sheep had a sheep" became popular on the Internet and went to the hot search first today.

According to the official introduction, "a sheep has a sheep" is a small game to eliminate mini -games, with a customs clearance rate of less than 0.1%. The main gameplay is the overlap of various types of blocks. It needs to be eliminated in the 7 columns below (3 similar elimination). Its characteristics are "extremely difficult" and therefore become "popular challenges."

There are 3 props in the game, which can be obtained by sharing. In addition, watching video ads can be resurrected, but the props and resurrection can only be obtained once. After the game clearance, you can enter the provincial/prefecture -level market list, which helps regional rankings and stimulate players' interest in participation. As the game is too hot, its server is abnormal, and some netizens even report that the game has collapsed 3 times in less than 24 hours.

On September 14, the official Weibo of "Sheep had a sheep" said that the current server is abnormal, resulting in the unable to log in to the game. The company is investigating and fixing urgently. Please wait patiently. After the repair is completed, you will synchronize everyone as soon as possible, thank you for understanding.

On Weibo, you can frequently see netizens' vomiting of "a sheep with a sheep": "Too inspiring to win", "If you lose, you just want to win", "You can be killed in anxiety" ... ... It can be seen that although it is popular, many players cannot cross the challenge of "sheep with a sheep" design, and need to repeatedly study the method of passing the game.

How did the seemingly unknown "sheep" became popular, and who developed behind it?

The surging news reporter found that "a sheep with a sheep" was developed by Beijing Jianyou Technology Co., Ltd. (hereinafter referred to as "Jianyou Technology"). According to the Tianyan check app, Jianyou Technology was established in January 2021, with a registered capital of about 1.17 million yuan. The following is referred to as "Le Shi Technology") together.

The Thunder Network is a company under the A -share listed game company Gibit (603444). According to the data, Gabit entered the shares in June 2022, holding 10%of the shares of Jianyou Technology, which is the second largest shareholder.

It is worth noting that on September 14th, some investors asked Gibiqi: The WeChat mini -game "Sheep with a sheep" on the top search of the list, the development company is Beijing Jianyou Technology Co., Ltd. Directly hold the company's shares through Xiamen Thunder Network Technology Co., Ltd.?

In the evening, Gibi responded that the company indirectly held 10%of the equity of Beijing Jianyou Technology Co., Ltd. through the holding subsidiary Xiamen Thunder Network Technology Co., Ltd.

Public information shows that Gibig was listed on the main board of the Shanghai Stock Exchange in January 2017, becoming the first game company to be listed independently on the main board in the A -share market. A variety of games such as "Xiaoyao", "Alien Land", "Strange Fighting Fighter".

The financial report shows that in the first half of this year, Gibi achieved total revenue of 2.511 billion yuan, an increase of 5.17%year -on -year; net profit of home mother was 688 million yuan, a year -on -year decrease of 23.59%. The net cash flow generated by operating activities was 7.50 billion yuan, a year -on -year decrease of 27.34%.

Investment income has a greater impact on Gibit's performance. Gabit said that the changes in net profit of returning mother were mainly affected by the transfer of 233 million yuan in the equity of the celadon digital part of the last year, the decline in investment income confirmed by the joint venture and fluctuations in exchange rate fluctuations in the current period. In April of last year, Gibig transferred to Tencent Venture Capital such as 303 million yuan to transfer 10.11%of the celadon.

As of the closing of September 14, Gibig fell 277.29 yuan, down 0.41%. Wind data shows that since this year, the stock has fallen by more than 30%.

According to surging news reporters, Jianyou Technology focuses on leisure and social tracks. The team is mainly composed of "Pirates" producer Zhang Jiaxu and core members. In June last year, I got investment in Thunder Network. "Pirate is here" is the first product of WeChat mini -game, which has exceeded 100 million yuan, and has reached 25 million. However, the reporter inquired about the company's official website that there was no game product information such as "a sheep", and the call on the official website could not be connected.

Why did "a sheep a sheep" suddenly became popular?

"This type of leisure game of creative gameplay will be explosive in a period of time, and it is not unusual to become popular." A game industry executives analyzed to reporters. "Because of the low production difficulty, it is generally possible to complete only one or more people's studios, so the chance of explosive models is higher than the masterpieces. Previously, games such as" Synthetic Watermelon "and" Travel Frog "have become popular. When the entire network explodes, the volume must be very high, but how the volume of sound is transformed into real revenue, there are still relatively large challenges. In addition, the popularity of how long the game can last is not easy to say. "

"The game planner grasped the player's game psychology, which is also one of the reasons for popularity." Zhang Shule, an analyst of the game industry, told the surging news reporter. Fighting for the province in the gameplay experience has a sense of regional and collective honor, and it is also easy to form a form of social game experience. The desire to struggle with the hometown of the hometown. In addition, the game jumps directly from "novice" to "difficult" in the second level, which has stimulated the player's desire to challenge.

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