Supply changes pry open the ginseng market space Jilin strive to build a 100 billion advantageous industry

Editor

Ginseng is known as the "king of Baicao". Since ancient times, the value of ginseng in "medicine" and "food" has been praised as a valuable Chinese medicinal material and nourishing products. "Economic Reference Daily" reporter recently investigated in Jilin Province, the main producing area of ​​China, and learned that today, with the high -quality development of Chinese medicine in my country, with the continuous deepening of modern pharmacy in scientific research on people, with the help of people to participate in foods, Jilin The province is prying open the huge consumer market for ginseng through deep processing and online and offline integration, and builds 100 billion yuan in advantageous industries.

In the past 10 years in my country that has been approved as new resource foods, with the booming development of the big health industry and the gradual upgrading of mass consumption, its applications and consumption areas have continued to expand. Jilin Province, the main producing area of ​​the ginseng, has formed a "five -in -one" industrial development pattern that integrates planting, processing, scientific research, commerce and trade, and cultural tourism through supply -side structural reforms, and is striving to make ginseng into an advantageous industry with a output value of 100 billion yuan.

The unique effect of "King of Pyramida" runs through ancient and modern times

Ginseng is a plant of the five -plus science ginseng. As a valuable Chinese medicinal material and nourishing product, it is known as the "King of Hundred Cao". It has a history of at least 3,000 years of application in my country. Because of its high medicinal value, it has been highly respected since ancient times.

The two ginseng farmers in Jilin were watching the ginseng. Photo by Zhou Changqing, a reporter from Xinhua News Agency

Professor Sun Wencai, an expert at Jilin people and the Tonghua Teachers College, found that the businessmen have eaten ginseng. The earliest Chinese medicine classics in my country and the "Shennong Materia Medica" in the Han Dynasty recorded: "The ginseng masters make up the five internal organs, peace of mind, set the soul, relieves stunning, remove evil spirits, eyesight, happy, puzzle. Li Shizhen admires ginseng in "Compendium of Materia Medica" and believes that he can "treat all deficiency of male women." The folk even regards ginseng as a "magic medicine" that can be renewed.

The 2020 edition of "Chinese Pharmacopoeia" also clearly clear that ginseng can "replenish vitality". Ginseng was found in the prescriptions of the diagnosis and treatment of new crown pneumonia in my country. It was widely used in the treatment of patients with severe illnesses and played an irreplaceable role. Zhang Boli, an academician of the Chinese Academy of Engineering and the master of Chinese medicine, introduced that during the Wuhan epidemic, some severe patients with low blood oxygen saturation, asthma, and dullness, often stabilized for blood oxygen saturation after taking "Dugou Decoction" for a few days. After maintaining stability, the ventilator can be removed. The replenishment effect of ginseng has played a role in life -saving. In February 2020, the Ministry of Industry and Information Technology included ginseng drinking films in the list of key protection materials (medical emergency) of the epidemic prevention and control.

With the continuous deepening of modern pharmacy in scientific research, its pharmacological effects have become more clear, and the mechanism mechanism has been continuously clarified. The development and research of ginseng innovation drugs has entered the fast lane. "Treatment of cardiovascular and cerebrovascular diseases and soothe essence is the two major strengths of ginseng." Li Pingya, director of the Natural Drug Research Center of Jilin University, said that there are about 300 ginsenosides separated from ginseng plants. Inflammation, obesity, regulating metabolic disorders, improving memory, and protecting cardiovascular have achieved gratifying research results, and innovative drugs have also made major scientific research progress. At present, there are more than 10 drugs containing ginsenosides approved nationwide, and ginseng innovative drug development has good clinical application prospects.

Ginseng farmers are collecting ginseng seeds. Photo by Zhou Changqing, a reporter from Xinhua News Agency

Professor Li Pingya believes that with the increase in the investment in scientific research on people and the market and the accelerated transformation of scientific and technological achievements, a number of ginseng innovative drugs that cannot be replaced by chemical drugs will emerge in the future. Give full play to the function and efficacy of the "King of Bai Cao" to benefit humans.

According to the Jilin Provincial Department of Science and Technology, there are currently 7 ginseng singles innovative drugs developed in the province have entered clinical research, and nearly 10 listed ginseng drugs such as "ginseng one capsule" and "Zhenyuan Capsule" are carried out. The annual sales revenue will be increased by more than 2 billion yuan each year.

Optimization of the entire industry chain to pry open the market

Ginseng production accounts for 60%of the country and 40%of the world's Jilin Province. In recent years, it has optimized quality and improvement in all aspects of planting, processing, and marketing. On the basis of ensuring ginseng quality, it improves the level of deep processing and enriches product categories. A huge consumer market is being pried open.

Jilin Governor Baishan Ginseng Planting Alliance was established in 2016. It plans to improve human ginseng output and quality by solving the problem of ginseng plant protection. Xu Huaiyou, the secretary -general of the alliance, introduced that some small farmers do not master scientific planting methods. In order to ensure production, sometimes pesticides are unreasonable, resulting in high and poor quality of ginseng farmers. The Changbai Mountain Ginseng Planting Alliance has established a standardized planting base to serve small farmers to standardize the use of pesticides, scientific planting, and realize the "win -win" of quality and output.

In the "Township of Chinese Ginseng", Wanliang Baishan Ginseng Market, Wanliang Bai Mountain, Fusong County, Jilin Province, the largest ginseng trading market in Asia, the fresh ginseng in the Changbai Mountain Ginseng Planting Alliance can now be higher than the market price of 2 to 4 yuan per kilogram, which is initially realized High -quality and high -quality. "Because joining the alliance can bring benefits, the current 3,500 households have become members of the league, surpassing 20%of the subject of ginseng planting in the Northeast." Xu Huaiyou said.

"We insist on taking standardized planting as the fundamental measure of the ginseng industry's original source." Zhang Zhicai, director of the Ginseng Office of Jilin Province, said. During the "Thirteenth Five -Year Plan" period, Jilin Province established a group of people's participation standardized production demonstration bases to implement soil species measurement of soil measurement species. Participating, the extensive planting model is a standardized planting model. The yield is increased from 0.8 kg per square meter to 2 kg, and the high quality rate exceeds 75%. According to the "Implementation Opinions on Accelerating the High -quality Development of the Provincial Ginseng Industry" issued by the Jilin Provincial Government this year, it will focus on the "two major projects" of the ginseng breeding industry and the improvement of quality improvement. Construction of planting alliances, stabilize human ginseng planting scale, and systematically improve the quality of Jilin people ginseng products.

Based on quality, Changbai Mountain Renxin has gradually changed the sales model mainly based on primary agricultural products. With the help of a good opportunity for people to enter food, the product "seventy -two changes" are realized through deep processing, and the consumer market is entered into the consumer market in new forms. Jilin Province is using deep processing as a fulcrum to pry open the public consumer market and enter the new world of the industry.

As a leading enterprise in the processing of people, Jilin Jisheng Pharmaceutical Company not only developed drugs such as "Zhenyuan Capsules" and "Xinyue Capsules" with ginseng saponin as the main ingredient, but also developed paste and beverage with red ginseng as the main raw materials. , Granules, and functional cosmetics with ginseng as the core ingredient. "It is impossible to expand the scale as agricultural products only as agricultural products, because consumers do not know how to use it. Only by changing human ginseng into products that are convenient for the people through deep processing, can the ginseng industry be bigger and stronger." Zhang Yisheng, chairman of the company, said At present, the company has developed 90 foods and more than 500 cosmetics through the extraction and utilization of effective ingredients in ginseng roots, stems, leaves, flowers, and fruits.

According to statistics, during the "Thirteenth Five -Year Plan" period, the deep processing conversion rate of ginseng raw materials in Jilin Province increased from 8%to 21.3%, and the output value of deep processing rose from 9.13 billion yuan to 16.07 billion yuan, accounting for 59%of the participating output value, which was "compared to" " The end of the 12th Five -Year Plan increased by 26 percentage points. At present, the province has developed more than 1,000 products, foods, medicines, health products, cosmetics, and biological products, which have realized the development and utilization of ginseng. Although from 2015 to 2021, the province's ginseng planting area decreased by 22.3%, thanks to the improvement of deep processing capabilities, the comprehensive output value of the ginseng industry increased by 30.3%to 60 billion yuan.

It is expected to activate 100 billion industries

The reporter learned from an interview with the main production area and industry in the Changbai Mountain people that although the development of the Jilin people's ginseng industry is facing the reduction of participation, deep processing capabilities to be strengthened, and the market awareness is not restricted, as the state inherits the inheritance of traditional Chinese medicine to traditional Chinese medicine, The increasing importance to innovation and development, the growing demand for health products market, and the gradual upgrading of consumption, combined with the unique resource advantages of my country's ginseng, ginseng will become an important strategic pillar industry in Jilin Province and the entire Northeast Changbai Mountain area.

From 2015 to 2021, although the area of ​​ginseng planting in Jilin Province was reduced, the production of fresh parameters increased from 35,000 tons to 38,900 tons, an increase of 10.9%. Xu Huaiyou said that the ginseng planting methods of Guangye -made thin collection cannot continue. With the changes in technological progress and production, operation, and industrial systems, ginseng will change from the efficiency of the scale to the production and quality of quality through refinement.

Zhang Zhicai said that Jilin Province will build a long -Bailian ginseng full chain traceability system. The quality control quality will be controlled by the whole process. The high quality of fresh ginseng will reach 85%in 2025. By helping the excellent coin to drive the inferior coins, let consumers feel assured of taking it with confidence Ginseng.

Chen Changbao, Dean of the Academy of Sciences of Jilin Province and Vice President of Changchun University of Traditional Chinese Medicine, believes that Jilin Province will continue to improve the level of ginseng essentially deep processing levels with high -quality ginseng raw materials. The above -mentioned industrialized consortium demonstration models that integrate production, deep processing, circulation, and marketing all -chain are used to promote the agglomeration and development of small and medium -sized enterprises in the industrial chain. During the "Fourteenth Five -Year Plan" period, Jilin Provincial Ginseng Deep Processing Transformation Plan plans to increase an average annual increase of 5%.

As two "business cards" in Jilin Province, the organic combination of Changbai Mountain's participation in Changbai Mountain is becoming a trend. In the Yunling Scenic Scenery Tourist Area of ​​Yunling in Liuhe County, Yunling Wildshan Ginseng Technology Development Co., Ltd. not only cares about naturally growing people in the forest land, but also develops tourism with ginseng. Under the leadership of "Ginseng", you can experience the fun of picking ginseng, and you can also taste the ginseng feast ... The company's general manager Zeng Xianqing said that the company relies on the integration of cultural tourism to achieve development. Visitors can experience, understand ginseng culture through Changbai Mountain Forest Tour, and improve the ginseng culture. Cognitive degree drives consumption of related products.

Jilin Province plans to make the ginseng industry into a 100 billion -level advantage industry through 10 years. In accordance with the full -chain development model, we must further stabilize the scale of planting planting, focus on improving the processing capabilities of the secondary production, accelerate the improvement of the three -yield service function, and promote the province's ginseng industry to enter the high -quality development fast track. In the "Fourteenth Five -Year Plan" plan, the output value of the Jilin people's participation industry will exceed 80 billion yuan, and the proportion of second and third industries will increase to 50%and 43%.

Wang Yingping, dean of the School of Traditional Chinese Medicine of Jilin Agricultural University, believes that the Jilin people's ginseng industry can fully achieve 100 billion yuan in the future, becoming an important representative of the Chinese medicine industry and even the ethnic industry. (Reporter Zhou Changqing Wang Xiaolin Changchun report)

Original title: Supply change open the ginseng market space, Jilin, strive to build a 100 billion superior industry source: Economic Reference News

Edit: Zhou Zhou

- END -