Burning 800 million in 6 years!The founder of the capital crisis at the beginning of the end of the wharf is exposed, the founder stated that the buyer and the merchant did not buy the "selling equity payment"

The wharfs who are always going to the market are on the cusp of the wind.

Recently, media reports have been reported that many merchants on the wharf platform ask for help say that their payment has been paid by the platform for a long time, ranging from tens of thousands to hundreds of thousands. In addition, according to relevant reports, Ocean Pier is located in the headquarters office of Jing'an District.

On September 14th, the reporter of "Daily Economic News" came to the headquarters of the Wharf of the Wharf, which was located on the three roads of Jiangchang Road, Jing'an District. It was found that there was indeed no one. There were several office chairs outside the headquarters of the original Ocean Wharf company.

Shiyang Wharf Corporation Headquarters is no longer an office by reporter Chen Ting

The relevant property staff of the office building told reporters that the wharf has been officially not working here since September. "In August, because of the epidemic and other reasons, many employees at the wharf have already worked at home and did not come to work very much."

On September 13th, on the public statement such as "arrears of payment" and other issues such as "arrears of payment", the Ocean Pier responded in a public statement stamped with the official seal of the "Shanghai Ocean Wharf Network Technology Co., Ltd." that the so -called arrears merchant in the report was compliant During the operation process, the bad merchants who were found to have "trading accounts" (people buy non -myself overseas accounts for business), "fake" (judged by third -party testing agencies as fakes) include a series of serious violations of regulations and laws. The operating behavior was frozen during the rectification process.

The Wharf also stated in a statement that employees are at home and offices to reduce costs, not "people go to the building."

Wharving Wharf Headquarters Relocation Notice Picture Source: Interviewee provided

However, some platform merchants do not recognize the statement issued by the western terminal. On September 14, the buyer Lin Jiang (pseudonym) of the western pier told the reporter of "Daily Economic News" that the store has always been compliant, the score has always been excellent, and there is no violation of the logistics. According to Lin Jiang, since July 2021, the wharf has been in arrears, and so far, the cumulative amount is about 160,000.

It is worth mentioning that at the end of August, Zeng Bibo, the founder and CEO of the Wharf Terminal, held a briefing at the Tencent Conference. According to the recording sent by the merchant to each reporter, Zeng Bibo described the "foreign ocean How much does the dock owes everyone's payment? "A lot of details.

The above recording shows that Zeng Bibo publicly acknowledged at the explanation that for fund custody and other reasons, a large amount of historical payment before May 1, 2022 could not be settled. As of August 8th, the total amount of payment was 200 million yuan, and the total amount of payment was 200 million yuan, and the total amount of payment was 200 million yuan, and the total amount of payment was 200 million yuan, and the total amount of payment was 200 million yuan, and the total amount of payment was 200 million yuan, and the total amount of payment was 200 million yuan, and the total amount of payment was 200 million yuan, and the total amount of payment was 200 million yuan, and the total amount of payment was 200 million yuan. This number does not include a deposit of 38 million.

Regarding how to pay more than 200 million historical funds, Zeng Bibo said in the recording of the meeting: "We will take out part of our equity and repay the arrears and debts. Money, these parts can be realized, I am willing to take it out. "

Regarding this vague expression of Zeng Bibo, some merchants involved in the debt -owned storm told reporters that in their understanding, Ocean Pier is to promote the "debt swap" of merchants.

On September 14, Zeng Bibo responded to the reporter of "Daily Economic News" on related issues that even if all his equity was sold, this arrears would be repaid. "Our current approach is , Introduce strategic investment, and then settle historical payment in installments. "Zeng Bibo said that this is the consensus of internal board and shareholders." Even if it is a buyer on the existing platform More resources and traffic are brought in. "

Another consumer said that the word foreign terminal and buyers hold each other said that they did not receive a refund.

In the letter of statement issued on September 13, the Wharf said that these illegal operators knew that they could not follow the normal judicial channels to protect their rights. Essence Deliberately creating the so -called "group stability" incident, trying to force the company and local government departments to force the company and the personal safety of the company to meet their so -called conditions and needs.

So, is there any illegal behavior of the merchants who are arrears by the western terminal? On September 14, the buyers on the many ocean -pier platform told the reporter of "Daily Economic News" that there was a situation where the wharf had arrears of the payment of merchants who operated compliant.

According to the buyer Wang Lin (a pseudonym), he mainly operated the luxury business of European clothing bags in the wharf. Since mid -last year, the withdrawal of the Ocean Pier platform has begun to slow down. "It used to be 10 days and 20 days. From July, it became a month, and then the account was getting slower and slower, until a penny would not be given. "

"Yang Wharf's last commitment to our last promise is to hope that we will continue to do business and make performance, so that we can return the previous arrears to us." Wang Lin said.

South Korean buyer Zhou Mi (pseudonym) told reporters that since April 2019, he has settled in the wharf and has been owed to 224,000 yuan since June 2021. She said that in February 2022, the merchants collectively worked together together At the company, the company asked for payment. After negotiation, the Wharf agreed to pay in installments, but never made money.

"In August 2022, we came to the headquarters of the Wharp for again. At that time, there were only two employees in the company." Zhou Mi said that Zeng Bibo wrote a handwriting arrears to several businesses including her. Handwriting arrears showed that at the time, Zeng Bibo promised that the total amount of Party B's payment was 2.06 million yuan on time. After negotiation, it would pay 25%before the 25th, 9th, 10th, and November. Pay Qing before, and before August 22, Pay Qing Shoubi (pen). Zeng Bibo once wrote a few merchants who wrote down to write about the lack of pictures.

"We waited until August 22 and didn't get the first payment." Zhou Mi said.

As for this part of the allegations issued by the Ocean Wharf, on September 14, Zeng Bibo responded to reporters that in terms of settlement of the payment of historical orders, there is indeed the fact that there is no settlement (clearly) with buyers overseas. This historical debt will be settled by introducing some strategic capital and industrial funds. "

Zeng Bibo said that the funds settlement of the Yangt -Pier platform is now custody, and the buyer's funds set up are now settled through a third -party payment company.

However, in addition to the controversy with the buyer, some consumers also report to reporters that there are no refunds that have not been received.

Zhou Ran (a pseudonym) told reporters that on March 23, it purchased a watch worth more than 40,000 yuan at the Ocean Pier, because the merchant could not ship the goods. On May 28, it submitted a refund application to the Ocean Wharf. On the day, the western terminal did not return the original road to the original road, but converted to its platform balance. Zhou Ran said that after applying for withdrawal from the platform balance, the refund did not reach his bank account. Since then, the customer service at Yangtfer has been pushing a state.

In this regard, Zeng Bibo said that the consumer side is mainly due to the difficulty of confirming the order after receiving the goods, and the order payment after receiving the order will be settled across the border to overseas. In order to refund, we can only use the own funds of domestic companies to settle capital, and financial treatment is more complicated. "

"Most of the orders that have not been confirmed to be received and apply for refunds can be operated." Zeng Bibo said that Zhou Ran's order will be processed. However, Zhou Ran has not received the processing results and refund.

Merchant recording exposure capital crisis starts and end: The total debt of the arrears exceeds 200 million listed dreams, getting farther and farther

According to the reporter's understanding, before the recent series of storm outbreaks, Zeng Bibo has been promoting the process of market listing.

Qixinbao showed that so far, the wharf has completed at least 6 rounds of financing. Among them, in November 2017, the Ocean Pier, which had not received financing for nearly 3 years, completed a round C financing of US $ 100 million. In January 2020, the Ocean Pier received hundreds of millions of dollars in financing from Sina Weibo. In 2021, On March 9, Yang Wharf completed hundreds of millions of dollars of D+round of financing.

"The company's company in the future will be a trend and direction." In April 2021, Zeng Bibo told the "Daily Economic News" reporter that the Ocean Pier plans to complete the listing within two or three years. A shares seek opportunities.

During that time, Zeng Bibo has always been preparing to go public in the wharf.

In May of that year, Zeng Bibo said in an interview with the reporter of "Daily Economic News" that the western terminal was indeed a reddish structure in the near future, but it was not completed. "It is complicated and involved a large number of procedures. In half a year, it is estimated that there are still two or three months to complete. "

Today, Zeng Bibo not only has the probability of "dreaming" the road to market, but also in the continuous storm.

At the end of August, Zeng Bibo stated that in March of this year, fifty or sixty people have impacted the Ocean Pier office, causing a lot of employees to lose. "I have not experienced this incident for more than ten years. At that time, I am fragile. "He also said that this phenomenon was still appearing in July and August after the epidemic.

According to the employees who have resigned from the Wharf Terminal to the reporter of "Daily Economic News", the merchants and employees who want to account also conflicts, and many employees have begun to work at home.

In this regard, the reporter asked some buyers, and some buyers told reporters that at that time, the gate of the wharf was open, and there was no saying that the buyer "rushed in".

In addition to repeated conflicts with the merchants, Zeng Bibo also publicly disclosed the capital situation of the wharf at the end of August.

In the recording provided by the above -mentioned merchants to reporters, Zeng Bibo acknowledged that since August last year, under the influence of multiple factors, the capital flow of the wharf was very tight.

"Last year, when the red -breaking structure was demolished, Yang Pier withdrew a lot of funds." Zeng Bibo said, "In 2021, we retired from Sina Weibo's investment and returned their 100 million cash." In addition, Zeng Bibo said that at the beginning of last year, the bank loaned nearly 80 million yuan.

Zeng Bibo also revealed at the time that at the end of last year, the Wharf completed 100 million yuan of financing, and the company's valuation was nearly 4 billion. "All the 100 million cash will use the funding platform for transformation, because the funds are custody to Alipay International and WeChat International. After that, we need to put a lot of funds in to ensure that the sellers who are operating can be settled in time. "

As for the custody of funds, the Wharf also stated in the previous statement that in May this year, the Ocean Power Platform has passed cooperation with Alipay International and WeChat International. Entrusted a third -party institution custody. However, this created the settlement funds of the historical orders before May, and the wharf could not be redeemed. In this regard, Zeng Bibo acknowledged: "The settlement of historical orders before May of the Wharf was really suspended. Now many sellers want to settle historical payment, but the funds have entered the regulatory system again. A loss or debt is also a fact. "

Zeng Bibo publicly calculated the amount of the arrears at the explanation meeting. He said that without calculating the 38 million margin, the total of 200 million in the container of the Performant Pier was 200 million.

At this huge historical debt, Zeng Bibo said, "We are making equity plans to pay some equity to repay the arrears and debts." He said: "This is also the only one for more than ten years. What left it. "On September 14, Zeng Bibo's supplement to reporters also mentioned this equity dilution plan.

However, Zeng Bibo did not give a specific timetable for debt repayment. The plan he gave obviously did not satisfy the merchant involved in the arrears.

"The so -called historical payment is that our goods have been given the buyer, and the payment is taken out by ourselves. Generally speaking, buyers click to receive the goods, and the pier should put the money on our account. We will You should be able to withdraw. Now, we have lost the goods and did not receive the payment. "A merchant told reporters," Now some buyers have already logged in the background of the Ocean Pier. 'Finding this shop', the data disappears together. "

It is worth mentioning that at the explanation meeting at the end of August, Zeng Bibo announced that at least 4 companies wanted to acquire Ocean Pier. On September 14, Zeng Bibo confirmed to reporters that there were indeed at least 4 companies wanted mergers and acquisitions, some peers, and traditional department stores and international trade groups, which could not be disclosed. He also said that within half a year, further mergers and acquisitions will be announced to the public.

Independent cross -border e -commerce has arrived in winter?

In fact, throughout the cross -border e -commerce track, the wharf is not an unknown stroke.

Public information shows that Ocean Pier is an independent cross -border e -commerce platform. It was established in 2010. It starts with C2C buyers. It focuses on luxury bags, cosmetics, niche tide cards, clothing shoes and other categories. Ai Media Consultation released the "2017Q1 China Cross -border E -commerce Market Research Report" showing that in the first quarter of 2017, the wharf and Xiaohongshu accounted for 26.3%and 24.7%of the independent cross -border e -commerce markets in terms of sales. One or two.

In the past 10 years, the Wharf has experienced all the key nodes of the cross -border e -commerce industry, including the explosive growth of the industry before 2016, the industry shock brought by the "48 Tax Reform" in 2016, and the acquisition of NetEase Koala in 2019, etc. The impact of the giant's entry to the industry players.

In addition, Ocean Wharf is also a live player of the live broadcast. From the static graphic live broadcast in 2013 to the high interactive video live broadcast in 2017, in August 2018, Ocean Pier opened Haitao live broadcast through scene drive.

Earlier, Ocean Wharf had stated that in the C2C buyer model, it had more than 80,000 buyers in 83 countries around the world. In August 2020, Zeng Bibo also revealed to open 1,000 offline stores in 100 cities within three years. In addition, it is reported that as of June this year, Yang Pier has opened 6 offline tax -free direct stores, distributed in Shanghai, Chongqing and other places.

At the end of August, Zeng Bibo also announced some of the financial figures of the wharf.

"From 2015 to 2017, the three years of the wharf of the wharf did have a lot of money. In 2019 and 2020, the wharf has made money." Zeng Bibo personally said that in 6 years, the wharf has "burned" 8 in total. 100 million, "Burning 800 million in 6 years, is there a lot? As far as e -commerce is concerned, this money is not much at all."

From cross -border e -commerce unicorn to the fields that are "accused of arrears of payment", Zeng Bibo mainly blamed the impact of the epidemic.

On August 23, Zeng Bibo issued an open letter on the "Ocean Wharf Buyer Service Number" that the prevention and control of the epidemic has a serious impact on the overall imported e -commerce, especially the international flights of various international import expressions have been significantly reduced. After stretching, after the overall time -effective link is stretched, the buyer's funds settlement is also seriously affected. After the user waits for the period, the cancellation rate is higher than before, which has led to the continuous decline in the wharf business.

Western terminal is not an example. On August 18th, according to "Late LatePost", as of July 2022, the Koala sea purchase business team has shrunk from more than 400 people in 2021 to less than 20 people, focusing on mother and baby, beauty cosmetic categories. In terms of membership e -commerce business, products and technologies are only maintained and no longer upgrade.

The overall market for cross -border e -commerce is a daily economic news information about demand

Regarding the status quo of the cross -border e -commerce industry, the co -director, researcher Pan and Lin of the International Joint Business School of Zhejiang University International Coalition Business School told the reporter of the Daily Economic News that the epidemic did produce a certain amount of cross -border e -commerce imports. Impact, but he believes that the market has a demand for cross -border e -commerce as a whole. "There is a lot of market space in my country, but the industry will tend to focus on the cross -border e -commerce platforms that focus on the head. Many independent cross -border e -commerce companies do not compete for market share and stable market share. The monopoly, the products on the platform are not rich enough. Because the scale of the platform is not large, their guarantee capabilities to consumers are not strong, and some platforms even have not shipped. "Pan and Lin said.

He also said that on the other hand, cross -border e -commerce has imports and exports. In the future, my country will further open up the export channels, "currently my country's supply chain capacity is the strongest in the world. Therefore, many products are higher than foreign countries. Strong, in the past few years, it focused on some luxury goods. With the changes in the concept of ordinary people in recent years, the domestic status of luxury goods has also declined, and people have begun to focus on the practicality of goods. "

Cui Lili, Executive Director of the Electronic Commerce of Shanghai University of Finance and Economics, told the reporter of "Daily Economic News" that due to the shrinkage of consumption caused by the socioeconomic background, overall perspective, independent cross -border e -commerce platforms need to abandon the target one formed since 2010 Imported cross -border purchase models in second -tier cities.

"On the one hand, the transit has moved, the customer base changes, the preferences of the customer base change, and the use habits of the customer base also change. Therefore, the original business model needs to be updated and iterates. The demand for consumption upgrade in first -tier and second -tier cities has shrunk. "Cui Lili said.

All signs show that the entire cross -border e -commerce track has entered a big change time. For Yangtfer, whether it can be tall now is a more urgent problem; how to properly solve the debt problem faced by the front of the front, but also the "top priority" in front of Zeng Bibo, which not only affects the buyer's buyer The confidence of the group about the wharf is even more concerned about the reputation of the wharf.

Daily Economic News

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