Mid -Autumn Festival Domestic Tour over 70 million people holiday consumption steadily recovered

People's Daily Online, Beijing, September 13 (Yang Yuluo) According to the official website of the Ministry of Culture and Tourism, this year's Mid -Autumn Festival holiday, 73.409 million domestic tourism travel nationwide, a year -on -year decrease of 16.7%, recovered according to comparable calibers to 72.6 in the same period of 2019 in 2019 %; Achieved domestic tourism revenue of 28.68 billion yuan, a year -on -year decrease of 22.8%, and resumed to 60.6%in the same period in 2019.

The Ministry of Culture and Tourism pointed out that the cultural and tourism systems of various places have exerted their own advantages, enriched the supply of the market, and met many levels of the community and diversified consumer needs.

Local tourism becomes mainstream boutique homestays welcome

The Ministry of Culture and Tourism pointed out that local tourism has become a "main tone". During the holidays, visiting relatives and friends, outdoor leisure, suburban tourism, and rural tourism are the themes for tourists. Featured farms, homestays, art museums, museums, etc. become important recreation of holiday tourists during holiday tourists place.

The "2022 Mid -Autumn Festival Small Holiday Tour Tour Report" released by Ctrip shows that in the context of the holidays in many places, the tourists are mainly composed of local and surrounding customers, accounting for more than 60 %.

Data from Flying Pig shows that during the Mid -Autumn Festival, the "2 -hour vacation circle" became the mainstream, and the number of vacation products such as tickets such as local scenic spots increased by 2.3 times. At the same time, Mid -Autumn Festival tourism consumption has a significant small radius characteristics. Local play time is relatively extended, promoting high -star resorts and parent -child hotels in the suburbs.

Driven by short -distance travel, boutique rural homestays are popular. Relevant platform data shows that in the past week, the number of orders for the Mid -Autumn Festival rural homestays increased by 1.8 times from the previous week. Pingxiang, Huangshan, Huainan, Zhangjiajie, Dali, Lijiang, Shangrao, Xiangxi and other places are eye -catching. At the same time, the average price of the Mid -Autumn Festival homestays increased by 27%year -on -year, and the orders of thousands of yuan homestays accounted for 59%of the Mid -Autumn Festival last year.

The above report pointed out that the searches of homestays reached a peak one week before the festival, and the reservation volume increased by about 10 % compared with the Dragon Boat Festival. Among them, the popularity of rural homestays rose as soon as possible, and the search heat basically returned to the same period last year. The top 10 cities in popular homestays are: Beijing, Hangzhou, Shanghai, Zhoushan, Dali, Changsha, Guangzhou, Huzhou, Xiamen, Changzhou.

New outdoor tourism will return to the "C position" on the festival of folk activities

As one of the four traditional festivals, folk activities in various places in the Mid -Autumn Festival are wonderful, and cultural activities in various places have been "new."

On the one hand, cultural and technological elements are integrated into traditional festivals, such as the Chinese Arts and Crafts Museum and the China Intangible Cultural Heritage Museum to organize a series of cultural activities of "Mid -Man -Mid -Autumn Festival, Meeting Two Museums", and set up non -heritage "small temple fairs".

On the other hand, the innovation of cultural tourism scenic spots has changed, integrating traditional customs and the trend of national style. The theme park night tour, boat night tour, city night tour tourism, night scene light show and other suitable moon tourism projects that are suitable for the moon watching continue to rise. Relevant platform data shows that in the past week, the reservation volume of related products related products in the Mid -Autumn Festival has increased by 146%last week. Huangpu River Night Tour, Great Wall Night Tour, Qiantang River Night Tour, Qianhua Bay, Xiangjiang Night Tour and other night tour experience projects are more popular.

At the same time, as the high temperature dispersed, outdoor tourism returned to the "C position", and the camping experience heated again. Camping and RV camping including mountains, nature, green space and other elements have become popular gameplay of Mid -Autumn Festival seasons. Data show that the reservation volume of related products related to the Mid -Autumn Festival increased by more than 7 times month -on -month.

The above report pointed out that the search popularity of the relevant content of the "autumn tour" continued to rise during the Mid -Autumn Festival, and the same period of last week increased by 342%. At the same time, theme parks and camping products increased by 48%and 53%, respectively.

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