Find "rational" in the symphony feast

酒 酒 觥 觥 觥 觥 觥 觥

In the past Mid -Autumn Festival, let us experience the joy of "the world's taste is reunion".

A family banquet called "Reunion", with food and wine, has become a unique scenery of traditional Chinese aesthetics, and also imprinted the deepest taste memory in the hearts of the Chinese people. In the past Mid -Autumn Festival, the family's reunion mat is indispensable.

The Chinese people are more a kind of culture, a kind of atmosphere, and a sublimation of a gathement.

Wine is considered an important medium to carry and express emotions. However, with the progress of society and the development of the economy, consumers are also becoming more and more aware of the importance of "rational drinking". In recent years, with the advocacy and active cooperation of the government, wine industry and related circles, "rational drinking" has gradually become a trend and has become a new instant consumer style.

The ancients said, "The drunkard is not wine, and it cares about the landscapes." Today, people will say that they care more about reality, joy, and meaningful joy. Between the staggered raises, everything needs to be measured by "degree" and "degree" as celebration.

Find "rational" in the gathered gathering

Whenever a festival, regardless of people, people will gather together in the form of a family banquet, and the taste of thoughts is getting stronger.

In many people's hearts, "the wine is less when the wine is so good", as everyone knows, this mentality has caused many people to fall into the strange circle of drinking. In various festivals and communication occasions, irrational drinking methods and even customs are not uncommon.

At the moment of every relatives and friends gathered to enjoy wine, rational drinking orientation is important.

Regarding how to take the "rational drinking" scale on the occasion of festivals and emotional atmosphere, Paullega's well -known Cognac brand Matley gave the answer. Following the promotion of "not driving after drinking" during the Spring Festival, Matsu has recently released the second rational drinking promotional film participated in Liang Chaowei.

/>

In the promotional video, Liang Chaowei put down the wine glass in his hand after enjoying the wine, chose to continue a glass of water for himself, and cleverly cut in through this move to pass the concept of "moderate drinking" to the audience. Water is an indispensable ingredient in the process of alcohol metabolism. Continuing a glass of water in the process of drinking can avoid the dehydration of the human body, thereby helping to maintain the stability of the body. It can also help slow down the rhythm of drinking and avoid excessive drinking. At present, this promotional video has been available in the mainstream online video platforms and Internet TVs of the seven major cities in Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Xiamen, and Hangzhou. With the help of the spokesperson Liang Chaowei's social influence, it is committed to enhancing the consciousness of public drinking. Essence

While the "Moderate Drinking" promotional video was released, Martell also launched a new rational drinking promotional journey to link more than 500 business super, restaurants, bars and KTVs across the country to cover multi -dimensional consumption scenarios and distribute customized publicity publicity. The materials accurately touch more consumer groups and promote the change of behavior.

This also blends with Martell's blue ribbon "life is flying", "drinking alcohol, flying without boundaries", and once again explained that even if the life of freely soaring, it needs to be enjoyed rationally.

Flying is unbounded, every wine is good

During the fourteenth and fifth period, the wine industry has entered a new period of "responsibility is king", practicing social responsibility, and demonstrating the responsibility of the enterprise is the essence of the development of the wine industry.

Under the vigorous advocacy of the wine industry association, "rational drinking" gradually became strong. In the relevant records of "Book of Rites · Yuzao", it also clearly emphasizes the "degree" of drinking, which coincides with the "rational drinking" advocated at the moment.

"Rawnate drinking" is by no means "drinking less" in a simple sense. In the final analysis, it is to pursue more reasonable drinking methods and quality of life.

For Martell, which is under Paullega, Martell Blue Belt launched a new packaging and new product declaration at the end of last year. When continuing to write a new chapter, the brand also actively focused on the issue of rational drinking and joined the spokesperson. Liang Chaowei launched a wealth of publicity activities. Earlier, Martell released a promotional video of "not drunk after drinking" during the Spring Festival, and issued driving coupons to help consumers implement safe travel, which has received widespread attention and recognition from all walks of life.

From "not drunk" to "follow -up cup of water", Martell is using his actual actions to deeply concentrate on "rational drinking" with consumers.

Jerome Cottin-Bizonne, the managing director of Polyga China, said: "Martell's successful practice will also encourage more brands to participate. , A creative and interactive way to continue our positive measures to promote rational drinking. "

Polyga's "rational drinking" promotion can be traced back to 2005. The concepts such as "do not drink", "do not drive after drinking", "moderate drinking" and other concepts. Promoting to consumers, in May last year, Polyli and Shanghai Traffic Engineering Society launched a large -scale public welfare activity of "For TA, not drinking and driving". I hope to portray consumers 'awareness of drinking and driving harm by depicting a better future and deepening consumers' perception of drunk driving hazards. The concept of rational drinking and providing practical solutions to promote the transformation of public behavior.

As a responsible corporate citizen, Poleska carved the word "rational" in his bones, not only one of the four core areas of the group's "2030 Enterprise Social Responsibility Action Plan", but also followed the "rational rationality. The core values ​​of "gathered together, and together with all parties of the society, continued to deeply penetrate the concept of rational drinking through rich publicity activities.

The propaganda of rational drinking is a long -term social issue. It requires the work of all parties to work together and deeply focusing in order to trigger the audience's in -depth thinking and resonance, and then actively participate.

This article only represents the author's point of view, and does not represent the position of this magazine.

- END -