"Made by Jing" helps the construction of Beijing International Consumer Center City

The first "Made By Beijing" new consumer Mid -Autumn Festival set ended on September 12. This market featuring new consumer brands not only served the people in Beijing for a delicious and healthy holiday experience in the Mid -Autumn Festival. Diversified exploration and strong attempts were conducted in the development path and marketing model of new consumer brands.

From September 9th to 12th, in the four-day new consumer Mid-Autumn Festival concentration, more than 30 selected old-fashioned youthful innovative products and the new consumer brand of popular Internet gathered in Beijing Qihao Center, attracting many consumers before Come to the market to check in, taste food, and understand the traditional Chinese culture. This Mid -Autumn Festival, "Made By Jing" new consumer Mid -Autumn Festival collection not only becomes a good place for the people in Beijing for vacation and leisure, but also fully shows the market competitiveness and influence of new consumer brands.

"Made by Jing" new consumer Mid -Autumn market collection

Cultural and creative fire, healthy and healthy are sought after, new consumption hotspots are becoming clear

The analysis of Deloitte China about consumer needs and preferences in the post -epidemic era shows that "internationalization, youth power, Chinese culture, sense of science and technology, and sustainability" will become the 5 key words of new consumption in the post -epidemic era. Also verified.

At the market, cultural and creative products have become a hot spot for consumers to chase. "We have launched a few cultural and creative products. While tourists enjoy the beautiful scenery, they eat culture and bring culture into the atmosphere of the market." Cultural and creative ice cream became popular because of the "Qianmen Louzi" cultural and creative ice cream. The sky street Bingbing said. "In recent years, the public welfare has attracted more and more attention from the people. Yanran Angel Fund has saved it in this market, which has attracted a lot of attention from consumers. While buying their favorite items, they also helped other people who need help. The attributes of consumption have given public welfare, which has become a valuable experience with a valuable significance. "Yan Ran Angel Fund, which gave the public welfare attributes to the cultural and creative products, talked about the market's experience. In addition, Cultural and Creative products such as Mengbao Duck and Liuhe Yinghua's Hanfu are also loved by consumers. "I like the group fan with the Mid -Autumn Festival at the atmosphere of the Mid -Autumn Festival. Seeing things with national characteristics is also good," said consumers who came to the market.

The "Fresh Fish Baby" Cultural and Creative Ice Cream launched by Tianjie Bingbing

The survey data shows that the wind direction of the new consumption has blown up for post -90s health. "Now consumers are willing to pay for health concepts, which can favors or improve their own health products are more popular with consumers. Especially when the epidemic in recent years is repeated, consumer groups have increased their physical and mental health investment, no longer blind The pursuit of taste is refreshing. "The health that set off the trend of punk health believes that enterprises should start from the background of the times, launch products that can improve the quality of life and meet the needs of user needs, and use the user market as the core to shape the mainstream brands of the new consumption era. In addition, the digital RMB and digital product experience brought by the Bank of Communications Beijing Branch have also made it a beautiful digital landscape in the Mid -Autumn market. The cultural and creative products brought by Kuaishou · Magnetic Engine are also quite social and have been collected by many young people.

Knowing the healthy Coffee+Thousand Lays of Crocoislasmium, attracting many consumers to come and come.

Quanjude's vine pepper sausage and cultural and creative products are hot

Digital RMB and digital scenario experience area of ​​Bank of Communications Beijing Branch

Continue incubation and innovation, the first brigade group helps Beijing International Consumer Center's construction

In the new consumer Mid -Autumn market collection of "Made By Jing", the six major brands of the six major brands of the first brigade group Quan Jide, Donglaixun, Russia, Moscow Restaurant Bakery, Dongan Ruijin, and Beijing Gi Li Ge gathered, bringing consumers a new brand new name new name Innovative products under consumer ecological structure. As one of the organizers of the Beijing New Consumer Brand Incubation Innovation Conference and the "Made By Beijing" new consumer Mid -Autumn market collection, the first brigade group has fully implemented the construction of Beijing International Consumer Center's city and accelerate the incubation and innovation of new consumer brands.

Bai Fan, deputy secretary, director and general manager of the first brigade group party committee, said in an interview with reporters in the Beijing New Consumer Brand Incubation Innovation Conference: "The first brigade group is a strategic investment group with the tourism business service industry and related industries as the core. The important mission of the service industry's transformation and upgrading. We organized this event mainly to build the mission of building the construction of Beijing International Consumer Center, and continue to exert the incubation and innovation of new consumer brands. Faced with new consumers who grew up in the digital age, we In the new scenes and consumption space and content, they must cater to such a new main consumer group and a new lifestyle. "

In the post -epidemic era, new consumption, new formats, and new business models are changing people's lives. At the same time, the new supply driven by new formats and new models is also helping the market to activate consumers' needs. When the explanatory desire and consumption willingness to grow in the era of high -speed development in China is becoming more and more intense, the impact on business is becoming increasingly obvious. How to seize development opportunities and comprehensively promote the development of new consumption through supply chain upgrades, consumer channels, private domain operations, marketing innovation, etc., requires policies, capitalists, scenarios, and brand squares. New kinetic energy.

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