Old buildings grow "New Economy" to accelerate the organic update of urban areas of Balizhuang area

"Global Magic is new again." Xiao Ai is a "script killing" game enthusiast. She is called Global Magic, a leading company in Chengdu's immersive entertainment format. Script game.

The red brick building with a sense of age, the huge warehouse space, is perfectly integrated with the most fashionable immersive game industry. Global Magic is located in the "107 Warehouse" in Balizhuang District, Chenghua District. This old old warehouse has been created and has now turned into "Hongcang 107 · Meng Xiangxiang Star Cultural and Creative Industrial Park". Internet celebrity punching land.

As a Balizhuang area gathered in the storage and logistics companies, a large number of industrial relics carrying industrial civilization have been retained in the Hercho Pharmaceutical Warehouse, 101 warehouse, 103 warehouses, 107 warehouses, and 109 warehouses. These old buildings with the historical seals of Chengdu have become "burdens" in the eyes of some people in the development of the times and urban change. Is it simply demolished, or when retaining the city's memory, let the old warehouse rejuvenate?

In the promotion of the old city reconstruction, Chenghua District, which was born from the old industrial base, has taken a new model of "restructuring". The overall collection and reserves old factories, the overall update and transformation, through protective reconstruction, industrialization transformation, scenic area creation, and construction of scenic spots, and the creation of scenic spots, and the creation of scenic spots, and the construction of scenic spots, and the construction of scenic spots, and the construction of scenic spots. Community shaping, "activated" industrial relics, drive the entire area of ​​ecological scenes, experience scenes, and consumer scenes to "three scenarios", so that the old factories and old warehouses "grow" a new economy to accelerate the organic update of the city of Balizhuang area.

Cong Shuai, deputy general manager of the China Celestial Travel Company, witnessed the freshmen of these old warehouses. The warehouse has introduced the chain main enterprise Xiamen Wenguang Group. In the future, it will rely on the Red Dot Design Award ("Oscar") to jointly build the Tianfu Industrial Design Park and promote the industrial design industry to realize the 0-1-100 in Chenghua District. Innovation and transformation. With the transformation of these industrial relics 'renovation', the city appearance of the Balizhuang area has also changed dramatically. "From the beginning, from the beginning of no one knows, to receive more than 130 domestic and foreign companies each year, From the initial promotional quotients across the country to the establishment of the circle according to the industry -oriented, Ali, Tencent, JD.com and other head companies have begun cooperation. Now, the model of integration and development of cultural and business travel has been formed. For example, since the first year of opening the park, Hongcang · Perfect Cultural and Creative Park has introduced more than 60 industrial benchmark companies including new studio, Base FX, Douban Music, CH8 冇 比, M+, etc., to achieve an output value of 120 million yuan. Moe Through the Planet 107 Cultural and Creative Industrial Park has introduced more than 40 key cultural and creative enterprises such as Dozen Clear Sharing Live, My Sports, Sugar Design, and Culture Culture, and the space settlement rate has reached more than 95%.

It is understood that the transformed Balizhuang City Update Project is located on both sides of the two sides of the Erxianqiao Road section of Central Road. The "retention, reform, and construction" method is implemented to implement urban organic renewal. The urban renewal unit area is 1,300 acres. With a total investment of about 7.61 billion yuan. With the strong concern and support of relevant provincial and municipal departments, the project was successfully included in the list of the first batch of pilot projects in the country's urban renewal. It is also the first batch of urban renewal projects for approval by the approval of Chengdu National Development Bank.

According to the relevant person in charge of the China Astronomical Travel Company, the project relying on the advantages of industrial cultural heritage resources in the project area, by improving the comprehensive value of historical architecture, increasing the development momentum of the integration of production and cities, the development ideas of "cultural and creative+, park+" development ideas and gathering force Build the three major cultural and creative industries of "Music Performing Arts, Film and Television Media, and Digital Entertainment".

From "industry" to "cultural and creative art", the old industrial sites and modern cultural and creative industries, art exhibition parks, and ecological green scenes are innovative. Balizhuang not only preserves "urban memory" well, but its urban space and urban environment have also been optimized, changing the overall temperament and pattern of the city, and will directly promote regional economic growth.

Chengdu Daily Jinguan News reporter Hong Jidong Video Wei Linxiao Editor He Qixie Editor Liu Yonghao Picture Wei Linxiao

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