There are counts on the cover | my country's Internet fundraising exceeds 10 billion yuan, nearly 70 % of the respondents believe that the degree of digitalization is still insufficient

Cover Journalist Fu Wenchao

On September 14, the "Research Report on the Development of the Digital Development of Public Welfare Charity" released by the Charity Branch of the Chinese Social Security Society showed that from 2017 to 2021, the good funds raised by China through the Internet fundraising information platform each year have risen from 2.59 billion yuan to to 2.59 billion to 10 billion yuan, the proportion of the total donation of society is also increasing. In the past three years, more than 10 billion people click, follow and participate in Internet charity every year.

Compared with traditional public welfare charity, digital charity is open, scale, effective, effective, traceability, amplification, and polarity. In the past 20 years, with digital assistance, public welfare charity has achieved a series of results. At the same time, the report also believes that the digitalization of China's public welfare is still in the "primary stage."

The "Report" counts the effective questionnaires filled out by 182 charitable organizations and 5490 netizens. Among them, nearly 70 % of the respondents believe that digitalization is very urgent and urgent; His employees use digital technology. 80%of the respondents will actively search for information about charitable organizations or charitable projects, and 80%of the interviewees will exceed the offline.

Talking about the changes in digitalization of public welfare charity, the report sorted out that the current public welfare charity digitalization has achieved good results, mainly in three aspects: fast fundraising growth, wide social mobilization, and participation methods. Digitalization of charity is not only the need to crack traditional charity problems and consolidate existing development results, but also the only way for the development of public welfare charity in the new era.

However, from the perspective of the industry, the digital application of public welfare still has pain points such as uneven distribution and inadequate landing. "Digitalization is not a purpose, but a way and means." Jin Jinping, director of the Research Center of Peking University Non -profit Organization Law, believes that in the process of digitalization, information disclosure becomes more likely and fast, and practitioners should also be alert to public welfare digitalization. The expansion of the "digital gap" should also be organized and balanced between different scenes of online and offline when carrying out public welfare projects. Chen Juhong, the person in charge of Tencent's Vice President of Tencent, the head of Tencent Sustainable Social Value Division, suggested that in the process of promoting the development of public welfare digitalization, more social forces can be mixed. Impact and positive incentives.

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