Beijing Youli Made By Beijing Mid -Autumn market has a new consumer trend

"I came here all the way, and in a variety of fancy products, I was attracted by this old -fashioned biscuit bucket at a glance. It was almost exactly the same as what I remember, and it reminded me of the snack moment when I was young. "Jasmine tea is the ration tea of ​​the old Beijing. The elders in the family love this bite, and it is really fragrant in the house. When you arrive at such a beautiful national tide packaging, quickly buy a few boxes of holidays and bring to colleagues. The gift collection platform -Beijing's courteous booths before the booths of the presence of the familiar Beijing flavor, and the fresh Beijing Yan's products are unreasonable.

Retro shape packaging instantly evokes the memories of childhood

Beijing is called by the Beijing State -owned Assets Supervision and Administration Commission. The First Brigade Group and Wangfujing Group are hosted and operated. Under the spirit of the old -fashioned "Shouzheng Innovation", they created the Beijing old brand gathering platform representing the humanistic spirit of Beijing. At the Beijing New Consumer Brand Incubation Innovation Conference held in the same period as the "Made By Jing" new consumer Mid -Autumn market, Shi Neng, Vice Chairman and Government and official service industry in Deloitte China, " The keynote speech released a survey results based on market data and consumer preferences. Driven by the two -wheel drive of the post -epidemic economy and consumption upgrade, the Chinese consumer market is ushered in a new era. word.

In the era of new consumption, with the changes in consumer environments such as consumer groups, changes in consumer channels, and marketing innovation, how to inherit and develop the old names, which not only maintains the "soul" of high -quality domestic products, but also embrace the fashion trend. Project. Since its birth in 2021, Beijing has politely set off from the "micro -innovation" product strategy. With traditional culture as the outline, it has injecting new forces into the product, so that "Guo Chao" truly empowers the old -fashioned brand and culture. Union Qiaofang, Jinghua, Liubu, Red snails, and Baihua five Chinese old -fashioned brands and the Internet cake brand "BON CAKE" jointly created the new Guo Chao -name jar cake; Chinese traditional cultural stories, telling the story of the old -fashioned brand, create a trendy fan of the old name in the consumer group of the Z generation ... Beijing is politely adopted a series of micro -innovation measures to help the old -fashioned name to keep the innovation and help the construction of Beijing International Consumer Center.

More than 30 brands appear at the Beijing New Consumer Brand Incubation Innovation Conference

The national tide product jointly created by Beijing with the joint display and the old name

This "Made By Beijing" new consumer Mid -Autumn Festival collection, Beijing has brought more than 20 kinds of surprises to the people in Beijing, from cultural and creative gifts to classic Beijing snacks, from ancient style daily necessities to national tide accessories, unlocking Beijing The new image of the old name brings the whole market for the whole market.

Beijing Youli brought more than 20 kinds of Beijing cities to appear "Made By Beijing

Jinghua Tea's new national tide -style bag of tea, which is praised by consumers, not only shows modern new faces, but also can also be used inside. The combination of 艺 flowers and fried flowers, inherit the flowers and tea to match non -heritage skills, and use unique craftsmanship cold bubbles! The "Great Wall Brick" archeological blind box, in the form of young people's favorite blind boxes at the moment, buried ancient currencies from different dynasties in Great Wall bricks. Each ancient currency was selected according to the prototype material, which accurately compared to restore the authenticity of ancient currencies. The texture, at least 8 different dynasties, and more than 18 ancient currencies waiting for people to discover. Red snail food red apricot, dried yellow peaches, hollow hawthorn, and traditional craftsmanship, retain the fresh aroma of the seasonal fruit, give you the original enjoyment of the original flavor; Crispy, crispy layers, mellow flavor. The taste of the old Beijing, the new Beijing Fan'er ... here all kinds of small objects that walk into Beijing, there are no good or bad choices, there is no right or wrong choice, you like Beijing!

Jinghua X Beijing Youli Jinghua Piaoling Snowbags Bubble Tea is loved by people

With product innovation as the core competitiveness, to create a new product, new image, new innovation, new marketing, and new models as the core of Beijing, with digitalization and informatization as the means, Beijing will help Beijing the old -fashioned named in the traditional culture contained in the traditional culture contained in the brand. Innovative research and development of products that are in line with modern aesthetics without losing the brand's soul, polishing the thickness and youth development direction of the old brand of Beijing, the original value of the Beijing -style flavor, and unlocking the new image of the old Chinese name. This Mid -Autumn Festival, Beijing is not only working with the old name to bring a romantic and beautiful festival experience for the people of the capital, but more importantly, through the continuous exploration of new logic logic and new models of product upgrades, helping the old names on the basis of conservation, innovation and adapting to changes Essence

Consumers in Beijing Youli Exhibition Terrace

Consumers before Beijing Youli Exhibition Station have a strong interest in goods

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