US media: Why is the new riding boom so "hot"

U.S. "Exquisite Business Observation" website on June 20, original title: Can the luxury industry grow hand in hand with China's cycling fever? Every evening, Chang'an Street, Beijing, Tiananmen Square is always full of riders. They have a large number, and highway bicycles, folding bicycles and even bicycles have joined this torrent. This scene is reminiscent of the peak period of bicycle transportation before the private cars in the last century.

Today's new ride boom is not limited to the Chinese capital. On the lifestyle sharing platform "Little Red Book", more than 930,000 posts related to cycling can be found, including cycling equipment and line suggestions. In the past, riding in China was considered a relatively professional outdoor off -road movement, but recently gradually evolved into a leisure activity that almost everyone can participate. Many online posts are about the experience of urban and rural cycling.

The popularity of cycling has pushed people's demand for bicycles. A bicycle store in Beijing stated that the recent orders have increased by about 30%. Data from an online platform show that from May 23rd to 30th, the sales of riding related products increased by 240%year -on -year. However, bicycle supply is affected by the epidemic and global supply chain. Many buyers have to wait for the last year to receive the booking products. On the second -hand platform, the price of bicycles is also rising.

Cycling integrates the advantages of physical exercise and outdoor activities, and becomes a fashionable lifestyle choice such as camping in the context of the epidemic prevention and control. Cycling enthusiasts believe that more calories are burned than treadmills. At the same time, admiring the roadside scenery can be relaxed. Young Chinese are the main force of cycling enthusiasts. Data from an online travel platform show that 55.6%related to cycling is released by the "post -90s" users.

Some bicycles are now luxury. Some mountain cars and racing prices are as high as thousands or even tens of thousands of yuan, which has also become an important part of riders to express self -identity and communicate with others. (Translated by Wang Xiaoxiong)

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