[Fighting Economy and Construction Express] Plant the traditional enterprises in Gaoping District of E -commerce Gaoping District "climbing up and rising" to promote transformation

This year, with the economic development entered the new normal, many traditional enterprises in Gaoping District have "continued actions", or actively embrace the e -commerce industry to reshape the sales structure, or use "new e -commerce" to improve the target customer coverage accuracy The transformation and upgrading of traditional industries has strongly promoted economic growth.

Live and cargo: Breakthrough traditional e -commerce becomes "star"

"The family members of the new live broadcast room are welcome to ..." On September 13th, in the new Sichuan live broadcast e -commerce new business base in Sichuan Xintiandai Dairy Co., Ltd., the live broadcast commissioner was interacting with fans in conjunction with the assistant. With the introduction of discount links such as the "spike link" and "membership exclusive", popular products such as pure milk and strawberry milk were snapped up by consumers who were squatting.

Such sales scenarios are staged almost every day at this base. Nearly 20 live broadcast commissioners lived in different grids, and they could reach tens of thousands of fans onlookers during the peak period. "Through live e -commerce, we have completed the sales target of the third quarter of this year in advance. At present, we are running for full -time production to ensure market sales demand. It is expected to increase in the third quarter of this year." Zhang Xu, deputy general manager of the base.

As a national agricultural product processing industry demonstration enterprise that integrates the development, production, sales, and transportation of dairy ecological breeding and dairy products, He Junming, deputy general manager of Sichuan Xintiandai Cairy Co., Ltd., bluntly stated that in order to open the product sales, they also experienced a "breakout breakout Expect".

When they first came into contact with the Internet, they sold them on traditional e -commerce platforms such as Taobao and JD.com. They found that although the crowd was wide, the customer's accuracy was not high, and the sales effect was not ideal. Soon, the company found the "new e -commerce" blue sea, live broadcast, social sharing, small video grass ... Using big data analysis, they can more accurately cover target customers and adopt a variety of operating gameplay to increase product exposure. At present, the company's short video playback has exceeded 10 million. Not only that, the company uses big data analysis and algorithm optimization tools to collect consumers' feedback during live broadcasting, and then constantly adjust and innovate the product to meet the diversified needs of consumers At the same time, the company's business volume has continued to grow.

"With the help of big data feedback information, we have taken the opportunity to develop new products such as yak yogurt, sugar -free oats and milk, and add two production lines to meet the capacity demand for the new e -commerce market. This year, our company's output value has reached more than 50 million yuan. Among them, the growth rate of new e -commerce growth rates accounted for more than 50%of the same period, and the year -on -year sales increased by more than 30%. "He Junming said.

Professional operation: product "power power" broaden the national market

On September 14, the reporter came to Nanchong Fuanna Home Furnishing Co., Ltd., located in the Airport Economic Development Zone. In the company's newly put into the second phase of the factory, workers scan the code and label the goods in an orderly manner, and prepare to pack the shipping cargo throughout the country.

As an old -fashioned silk spinning clothing company, Nanchong Fuanna Home Furnishing Co., Ltd. has settled in Gaoping District for more than ten years. Qi Aiqiang, director of the company's office, introduced that the development of the market for many years will inevitably face problems such as market competition pressure and thin product profit margins. Sell ​​further.

"The reason is very simple. Where does the traditional sales model set up stores and products? Rental and hydropower are costs. E -commerce models can make full use of the advantages of online and down ordering, not meeting transactions To actively implant e -commerce genes, the company built 18,000 square meters of second -stage factories, which is specially used for logistics e -commerce and goods production and reserves. 10 shipments were set up in e -commerce warehouses. Essence

Ren Yumei, the person in charge of the e -commerce customer service center of Nanchong Fuanna Home Furnishing Co., Ltd., introduced that the company specifically recruited and cultivated 24 e -commerce customer service staff and implemented a 24 -hour work system in three classes. It is mainly responsible for online order processing and after -sales service. "Now the company has settled in online sales and live broadcast platforms such as Taobao and Douyin. Last year, our Taobao Tmall flagship store sales exceeded 500 million yuan, and the sales during the 'Double Eleven' exceeded 60 million yuan."

"The epidemic has challenged the company and tested the toughness of our development. We will also adjust the production structure according to the data of the background of the store, which is of great benefit to reducing unnecessary goods accumulation." In Ren Yumei, it is not good to overcome the epidemic. The influence is a very wise choice to promote the upgrading of the enterprise through e -commerce.

"At 00:00 on August 28, the orderly steps of the three districts of Nanchong City to terminate the static management of the whole region. We are also actively re -production and re -production. At present, more than 300 people have arrived in the job. It reaches more than 10,000 pieces. In 2022, the company's output value is expected to reach 1.2 billion yuan, an increase of more than 8%over last year. "Qi Aiqiang said.

The reporter learned that in recent years, Gaoping District has vigorously developed the modern logistics industry and built a national logistics park -Nanchong Modern Logistics Park, which has greatly unblocked the logistics network system framework for the development of the e -commerce industry.The relevant departments of Gaoping District also actively follow the trend to seize the "Internet+" development opportunities to strengthen policy support and improve carrier facilities. The express e -commerce industry park in Nanchong Modern Logistics Park is in full swing."Buying the world and selling the world" has become a reality. Many enterprises in the agriculture, industry, and service industry in the region have actively tried to develop coordinated with the digital economy, empowering traditional enterprises to adjust industrial structure, and effectively promoting economic growth.All media reporter Liu Wei

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