Yangzhou, Jiangsu: feelings of "touching nets" to play live traditional pasta to get out of a new path of transformation

Four food, but a bowl of fireworks. Speaking of Yangzhou, the "world food capital", which is popular with diners, it is favored by diners. At the moment when the new media live fire, when the noodle snack bars that are often patronized on weekdays suddenly appeared on the Douyin live broadcast platform, it would undoubtedly make people shine.

Just in the Mid -Autumn Festival holiday just now, the 30 -year -old Gaoyou traditional snack bar "Chen Yongchun" innovated "touch the net" and started the first live broadcast on the Douyin platform. ", Attracted a large wave of food to watch the order. It is reported that this is one of the few "test water" live staple snack bars that are currently broadcasting in Yangzhou.

Innovate in inheritance

Let the traditional taste of hometown fluttering thousands of miles

"Drifting on the pot".

From the first store to more than ten today, to Yangzhou for more than three years, "Chen Yongchun" retained waves of fans with traditional signature food. "There is a saying in Gaoyou local: A hot reaching Sanxian, the crickets in our store are inherited from the traditional method of Gaoyou. Put the enamel bowl with a converted into the pot to scal the pot. Inspired, put the cooked ravioli into the enamel bowl, which has become a feeling of unforgettable feelings for many people. "Lu Yongjun said that more than a dozen offline stores have used this cooking method, so that many Gaoyou people in Yangzhou have memorized memory. The taste in it has also made many foreign tourists remember this unique taste of Yangzhou. "Tourists from Suzhou, Shanghai, Beijing and other places are specially contacted by stores, requiring batch group purchase, and wanting to bring this face flavor to their families and friends to taste Try. "

In order to make Yangzhou's good taste can be fragrant, Lu Yongjun introduced that while adhering to the traditional food skills, they will continue to change their ideas, focus on short videos and live broadcasts, and do more innovation and transformation. "We are planning to surround buns and sauce. Waiting for the factory production goods, etc., I hope to use this new method to further touch consumers, so that the traditional food of Yangzhou can keep the traditional food in the past, but also to promote the food culture and connotation of Yangzhou. "

Traditional pasta snack bar starts the first live broadcast

Attract 20,000 people to watch, sales exceed 50,000 yuan

Dry noodles.

"Dry noodles+egg flower soup+fried eggs+burning, only 9.9 yuan, and more discount packages are waiting for you to grab!" At 9:30 in the evening on the 12th, the vibrato platform was opened. The two professional anchors in the "Chen Yongchun" snack shop work clothes sat at the table of the "Chen Yongchun" Changjian Plaza store. More than a dozen discount packages are full of tables, bringing full screen fireworks, which evoked many people's mules.

The founder of "Chen Yongchun" Lu Yongjun told reporters that he was the "post -90s" who grew up in Gaoyou. In order to bring Gao post celebrities Wang Zengqi, he brought the hometown of "Bo on the pot" to Yangzhou City. In 2019, the first "Chen Yongchun" snack bar was opened near Yangzhou Lotus Pond Park. After more than three years of steady operation, "Chen Yongchun" has now spread throughout the main urban area of ​​Yangzhou. Stores.

Lu Yongjun admits that since opening the store, he has been thinking about how traditional snacks keep up with the trend and have taken a new path of transformation. "At present, the emerging model of" live broadcast+catering 'has become the daily life of many food shops, but in Yangzhou, traditional pasta like us The store does not do much. This live broadcast is an attempt and a challenge. "

For the first live broadcast during the Mid -Autumn Festival holiday, Lu Yongjun led the employees to plan more than half a month before and after, not only carefully designed the entire live broadcast plan and script, but also discussed many times to determine the product package suitable for live sales. After the hours of live broadcast, the live broadcast room attracted more than 20,000 netizens to watch. The sales of more than 50,000 yuan, the most set meal sold more than 2,000 copies, the effect exceeded our expectations. "

Reporter Shi Panpan

- END -