The heart is too soft, not vomiting seeds, Yunnan Binchuan "Soft Seed Pomegranate" landing in Pinduoduo Super Agricultural Festival

"The grenade is beautiful, and the grenade is light and the durian is fresh. It can be envious of Yaochi Bi Tao tree, and the blue peach red cheeks for a thousand years."

In the autumn season, from Dali to the east, just entered the Binchuan boundary, and a pomegranate that "wearing clothes" jumped in front of him. It is the season when the pomegranate is mature, and everyway in Binchuan Mo Mo, the fruity is fluttering. Pick off a peeling, throw a few grains into the mouth, the seeds are soft and sweet, and the juice is diverse. Tunisian high -quality softseed pomegranate has been domesticated by generations and has become one of the best pomegranates. It is known as the "pomegranate that does not spit seeds". Flying to consumers from all over the country.

"Guocheng" Binchuan builds the hometown of first -class fruit

Binchuan is located in the northwestern part of Yunnan Province, located on the south bank of the Golden Sands River Gan Hot River Valley. Due to the unique advantages of the hot zone resources, the title of "Chinese Fruit" and "Township of Chinese Grapes" have been obtained. "Binchuan Soft Seed Pomegranate" and "Binchuan Red Lifdder Grape" have also been successfully registered as "China Geographic Symbol Certificate Trademark". Data show that in the first half of 2022, the total area of ​​high -quality fruits mainly based on grapes, citrus, and soft seed pomegranates in Binchuan County reached 334,200 acres, with a total output of 216,900 tons and a total output value of 1.592 billion yuan, accounting for the total agricultural output value. 45.09%.

Tunisian soft seed pomegranate introduced China from Tunisia in 1986. In 2012, the Binchuan County Farmers Pomegranate Research Association introduced Tunisian soft seed pomegranate and promoted planting, making Binchuan pomegranate industry develop rapidly. Through the development of planting in the past ten years, Binchuan Tunisian softseed pomegranate planting scale exceeded 100,000 mu. The pomegranate industry has become the follow -up industry and characteristic industry of the county with grapes and citrus as its main fruit industry. Soft -seed pomegranate brands are exported to major cities across the country.

Yan Hu, president of the Binchuan County Farmers Pomegranate Research Association, introduced that Binchuan pomegranate has the advantages of early knot, high yield, good product quality, and long supply of fresh fruit. For consumers, Binchuan soft seed pomegranate sugar can reach 18, which is better than other producing areas. In addition, its skin is thin, easy to peel, and sweet taste. It does not need to spit seeds. "You can eat it one by one." In recent years, as the sales channels have widen, many merchants have moved Binchuan soft seed pomegranate to sell online. The reputation of the place of production has continued to increase. "Our association has sold Binchuan soft seed pomegranate since 2014," said Yan Hu, "I want to sell Binchuan pomegranate through various channels and various forms."

▲ At present, it is the bumper season of Bingchuan soft seed pomegranate. The pomegranate in the mountains is very happy. Zheng Fuli/Photo

Now, while assisting the majority of growers to develop pomegranate planting, the Binchuan County Farmers Pomegranate Research Association also combines the development of Binchuan pomegranate industry to introduce new varieties of pomegranates such as "Angel Red" and "Huaguang" for experimental demonstration and adjustment. Pomegranate varieties, promote agricultural production and farmers' income. Yan Hu said that after the test planting in the past three years, it was found that although the two newly introduced two pomegranate varieties are basically the same as Tunisian soft seed pomegranate in terms of technical management, the quality is better than Tunisian soft seed pomegranate. "We also look forward to a large number of new varieties listed, bringing surprises to consumers who like pomegranates."

"The darkest girl in the village" is determined to sell Binchuan specialty to the whole country

Yan Linying was 25 years old. After graduating from Southwest Forestry University last year, he resolutely returned to his hometown Binchuan and sold Binchuan's "native goods" through the e -commerce platform.

During the epidemic in 2020, the local garlic was slow -moving. Yan Linying, who was at home at home, started selling garlic on Pinduoduo with a mentality of trying. At first, after three or five orders per day, after exploring the tips for e -commerce operations, the order of the store continued to rise, opening the sales for the garlic of many local farmers.

As early as 2008, when the garlic business was just improved, Yan Linying's father, Yan Bijun, set up agricultural cooperatives with five local villagers, and contributed the annual dividend of the membership of the membership. Last year, the cooperative dividend of more than 1.26 million yuan.

Eight ministries including the Ministry of Agriculture and Rural Ministry, the National Development and Reform Commission, and the Ministry of Finance jointly announced the list of "2020 State Farmers Cooperative Demonstration Agency" organization. The cooperatives founded by Yan Bijun were successfully selected as a national demonstration agency.

"I chose a major in business management in college. I planned to go to a big city after graduation. I never thought about going back to sell garlic." Yan Linying said that when the slow -selling garlic was sold, the villagers of the cooperative finally revealed for a long time. The smile, this really touched herself, also made her determined, and returned to her hometown after graduation.

Through the study and touches of the e -commerce industry, Yan Linying once became a business of TOP1 of the Garlic Category of Pinduoduo platform. And now, she sprung up a new idea: Since she has some experience, she simply moved other categories of Binchuan to the Internet and sold it. This year, her shop has added a new category: Binchuan soft seed pomegranate.

▲ When he returned to his hometown, Yan Linying sold 50 tons of Binchuan Purple Purple Garlic. She laughed and said she was "the darkest girl in the village." She also moved the soft seed pomegranate into the online store, and was determined to sell more specialties in Binchuan to the whole country. Zheng Fuli/Photo

"Soft seed pomegranate can be said to be the gospel of pomegranate enthusiasts. You don't need to spit the seeds, and you will burst when you bite." Yan Linying himself also likes Binchuan pomegranate. Binchuan soft seed pomegranate tastes sweet, and the aroma and sweetness of the fruit are just right in the mouth, and it will not be greasy.

Yan Linying said that before and after the Mid -Autumn Festival, the soft seed pomegranate was a explosive product on the Pinduoduo platform. "Now during the Pinduoduo Agricultural Festivals, if we can try successfully and insist on doing it, it is very helpful for driving members to increase their income and exercising our own team." "But fruits are more delicate than garlic than garlic. Some. "For the first time, Yan Linying discovered the problem. Fruits are more likely to be encountered, and they have higher requirements in terms of packaging and transportation. Fortunately, with the original accumulated experience, Yan Linying and the team gradually explored a set of more adapting to pomegranate sales.

At present, Yan Linying's e -commerce team has developed a small scale, and there are 10 anchors. In front of a pomegranate tree next to the warehouse, the live broadcast began. The anchors were proficient in pomegranate, and even "squeezed pomegranate juice" in the live broadcast room, which intuitively showed consumers the characteristics of Dali soft seed pomegranate.

"In Binchuan, there are still a lot of‘ the second generation of farmers ’.” Yan Linying said that many “second -generation farmers” returned to their home after graduation. "Our e -commerce operation team is also more than before. Many friends come from the surrounding villages. Most of them are 25 or six years old. We have cultivated from scratch. Everyone works hard and grow together."

"I am very lucky. Standing on my father's shoulders, it is better to start a business." Yan Linying introduced that many local young people have operating technology, but lack of supply chain foundations. If they can integrate their capabilities, join the army of e -commerce entrepreneurship together. It will definitely promote the various special agricultural goods of Binchuan to the next step.

The "Super Agricultural Fair" helps consumers to eat more affordable original origin Binchuan pomegranate

The important solar terms that spans the two "autumn" two "autumn", covering 200,000 agricultural products and agricultural stores in the country over 100,000. The harvest festival "quietly opened. Many high -quality origin agricultural products have ushered in the home sales home of Pinduoduo.

"Everyone has a high awareness of Sichuan Huili Soft Seed Pomegranate, but the Yunnan production area is a rising 'star', which is growing in a state of growth." The person in charge of the Pinduoduo Agricultural Fair said that this year's "Super Agricultural Farming Festival "The cargo festival", the larger merchants in Pinduoduo, the Binchuan production area in Yunnan, increased by more than 300%over last year. The platform conducted a wide range of one -to -one docking and guidance training for these head businesses, and gave traffic tilt and subsidies, which played a great role in promoting online sales in Yunnan production areas. The new variety named "Angel Red" is currently expanding scale planting and is expected to be sold on the platform next year.

▲ During the "Super Agricultural Festival", the platform conducted guidance and training of merchants, and gave traffic tilt and subsidies. The sales of soft seed pomegranates in Binchuan in Yunnan increased rapidly. Zheng Fuli/Photo

Since August 2019, Pinduoduo has held the Agricultural Fair for four consecutive years. The radiation production area has expanded from 500 in 2019 and more than 1,100 in 2021 to nearly 2,000 today. In addition to this platform, in addition to investing tens of billions of subsidies and spikes such as "zero commission" on the "zero commissions" of agricultural products, the platform also extensively launched live broadcasts of agricultural goods, driving the sales of superior agricultural areas, increasing brand agricultural agriculture The reputation and influence of goods and landmark agricultural products.

"Good agricultural goods must not only produce, but also sell them. We start with farmers and innovate 'farmland cloud fight' to promote the large -scale 'production and consumption of high -quality agricultural products'." The cumulative investment of 1.5 billion support resources is invested, helping "Nanguo Bei Grain" to accelerate upward, and share joy with farmers, consumers and merchants.

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