Look!Weifang kite gorgeous butterfly brightens a new posture

Weifang Daily Weifang Mergeon News from bamboo strips, rice paper, alcohol lamps to carbon rods, inkjet clothing; from six traditional kites including hard wings, soft wings, and skewers, to modern kites such as software, surfing, stunts Weifang kite has gone through thousands of years and has also witnessed the changes of the times. With the rapid development of society, in the face of the tide of industrialization, whether to adhere to the traditional "hand -made" skills, or to make a tide in the era, becoming a choice that every kite practitioner must face. In the inheritance, insisting on the original intention and pioneering in the hard work, the inheritor of the Weifang kite kite allows the millennium kite to rejuvenate and bloom new glory.

Yang Hongwei and her tie's leading kite.

Watching the traditional kite

In the afternoon of September 1, in a antique courtyard in Xiyangjiabu Village, Hansing District, Yang Hongwei and her sister and two niece were concentrating on kite.

From the selection of bamboo materials, bending, split, to the tie, papers, and drawing color, dozens of procedures are completed by hand, and strictly follow the traditional kite production skills of "tie, paste, painting, and put". As the third generation of Yang Tongke of Weifang's "Kite King", Yang Hongwei admits that he has learned Yangjiabu Kite with his grandfather since he was a child.

"I still remember that when I first entered the Yangjiabu Kite Factory, the master first asked the bamboo to split bamboo, split a week in a row, and taught the next step to master the thick and thin heat. All the basic skills are practiced. "Yang Hongwei said that it takes three months to be familiar with the workers, and it takes at least one month to be familiar with the painter. A kite worker must be in the actual operation for at least three years to pierce a qualified kite.

Adhere to tradition and development, seemingly a pair of irreconcilable contradictions, how can we find a balance point? Yang Hongwei chose the blade to be inward and practiced internal skills. The leading kite is Yang Hongwei's masterpiece, but she is not satisfied with "eating old books", but continues to innovate on the basis of inheriting traditional Chinese culture.

In Yang Hongwei's kite workshop, there are rows of dragon kites, with different shapes and colors, some lively and cute, and some are mighty and majestic. "Over the years, I have been trying to improve the style and color matching of the dragon head. I have created the champion dragon, blue and white porcelain dragon kite, etc. Many foreign customers are enthusiastically ordered." Yang Hongwei said that in order to ensure that the kites made can fly, every can fly, every time the kites can be flying, every can fly. Several customers placed orders, and she first made the finished product according to the customer's requirements, and then set the process size after being successfully released.

"Being a career you like in your life is also a kind of happiness." Yang Hongwei said that as the daughter of Weifang kite, she would be a watchmaker of a traditional kite.

Yang Hongwei's niece is drawing a kite pattern.

Do a good job in traditional and modern integration articles

When Yang Hongwei and his family made traditional kites in the kite workshop, Weifang Triumph Kite Manufacturing Co., Ltd. was another busy scene. In the workshop, equipment such as sewing machines and automatic fabrics is neatly arranged. The roaring machine and busy figure make it difficult for people to connect with kite production.

The triumphant kite was originally a small workshop. With the expansion of the domestic market and the increase of product orders, they made full use of Weifang as the unique advantages and resources of the "world kite capital" to allow the products to go abroad. On May 28, 2004, the Weifang Kite Industry's first limited liability company, Weifang Kite Kite Manufacturing Co., Ltd., was established. In the same year, the company has registered the registration certificate and the registration certificate for the import and export goods, and has the right to import and export.

"Weifang is the hometown of kites, especially the Weifang International Kite Association held. Many merchants come to Weifang to find business opportunities. This advantage is unmatched elsewhere." Said Tan Xinbo, general manager of Weifang Kite Manufacturing Co., Ltd.

For a long time, kites are a kind of leisure movement that people love. After the new crown epidemic, people pay more attention to physical health. Tan Xinbo said: "In the past two years, the sales of kites have been steadily increased, especially in the first half of this year, setting a new record for sales."

Take the Dongfeng of the Weifang International Kite Association, the triumphant kite is the first to be in line with the international standard, becoming the leader of the kite industry. It is said that it is fresh to eat all the time, but as the kite manufacturers are becoming more and more transparent, how can the market environment become invincible in the market competition of Dalang Sand? The key is to do a good job of integrating articles in the new process of removing the old cloth.

"Taking software kite as an example, the body is huge, simple, light and strong, and is the most dazzling star in recent years. But we also have to see that as an exotic product, the software kite is relatively monotonous in color patterns. Innovation, the audience will be fatigue. "Wang Xiaoping said that they will arrange personnel to conduct market research every year. They must not only learn from the advanced concepts of domestic and foreign, but also maintain the traditional Chinese characteristics and find the fit point of the two. For example, they borrowed elements such as butterflies and faucet kites in traditional Chinese kites, combined with software kite to produce modern kites combined with Chinese and Western, and were widely recognized by customers.

Casino kite workers are cutting fabrics.

Make up the shortcomings to achieve a new leap

Regardless of whether it is a hand -made workshop or a modern factory with the wind and waves, they are all the epitome of the development of the Weifang kite industry.

According to Zhang Jianwei, director of the Weifang International Kite Association Comprehensive Service Center, there are currently more than 600 kite companies in Weifang, more than 80,000 employees, and annual sales of more than 2 billion yuan. Among them, there are 39 kite companies with independent export rights. The products are exported to more than 50 countries and regions such as Europe, America, Southeast Asia, accounting for more than 80%of the domestic market share, accounting for more than 85%of the international market. In recent years, the value of Weifang Kite's exports has steadily increased at an average of about 10%per year. The kite export volume ranks first in the world, becoming Weifang's very distinctive cultural industry. From an entertainment method to a cultural industry, Weifang Kite has undergone a profound change in production methods, color varieties, and sales channels.

Although the kite is made in the hand -made workshop every day, Yang Hongwei's vision is not limited to the small world. "Every time I create a new work, I will make short videos and send it to Douyin and Kuaishou platform. Soon, customers order me." Yang Hongwei said that pure handmade kite time, high prices, consumer groups, consumer groups, consumer groups It is also relatively fixed, especially suitable for online customization, which has also become the main channel for her to sell kite.

In Wangjiazhuangzi Village, Fangzi District, which is known as the "First Village of Chinese Kite", a kite "fly" through the e -commerce platform to all parts of the country. Here, the kite processing factory exceeds hundreds, and more than 80 % of the large -scale merchants, more than 80 % of the kite processing plants have online stores, which have achieved online and online simultaneous sales. The annual output kite reaches 90 million, with an annual output value of more than 100 million yuan. Yuan.

The industrial development is rapid and the market prospects are happy, but the shortcomings in the kite industry chain cannot be ignored. For example: need to strengthen resource integration and establish a kite industry production agglomeration area; integrate online and offline to enhance market development capabilities; strengthen innovation research and development, and expand high -end high -end high -quality kite production scale such as high -end kite, modern kite, power kite and surfing kite. At present, under the coordination of the Weifang International Kite Association Comprehensive Service Center, these "bunkers" are overwhelmed one by one.

Today's shortcoming is the growth point tomorrow. The Weifang Kite Industry is being soldiers and is ready to go.

Weifang Daily All -Media Reporter: Pan Laikui/Wen Tu

Editor in charge: Ping

Source: Weifang Daily

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