Lai Gusu experience the never -ending of the Grand Canal Culture Travel Carnival

The Fourth Grand Canal Cultural Tourism Expo will be held in Suzhou from September 22 to 25. The night traveling ancient canal, exhibition exhibitions, theme forums, interactive linkage ... 13 key events of the five major sectors created a wonderful cultural tourism event.

During the transportation expo, 6 theme exhibitions will be arranged at the Suzhou International Expo Center, with the exhibition time from September 23 to 25.

First, the Canal Urban Cultural Tourism Exhibition. Focus on displaying the cultural tourism products along the Grand Canal, showing the characteristics of Shuiyun Jiangnan, Qianqiu Huaiyang, Sui and Tang dynasties, Confucian charm, Yan Zhao Xiongfeng, and Beijing -Tianjin prosperity. At the same time, the "Hometown 5G Grand Canal" immersive experience hall is set up in this exhibition area.

The second is the "Silk Road and canal" international exhibition. With the theme of the "Silk Road" and "Canal", invite countries and enterprises in China along the "Belt and Road" countries to participate in the exhibition, and organize the "Silk Road and Canal Encounter -China -Europe Oil Painting Art Exchange Exhibition" to promote Jiangsu and " "Belt and Road" countries along the line exchanged and cooperated in the field of cultural tourism.

Third, the canal characteristic tourism product exhibition. Concentrate the new tourism formats and new products of cities along the canal, and set up special scenic spots, hotels, and homestay exhibition areas based on immersive experience and high -tech interactive products. Well -known tourism companies, head OTA e -commerce platforms, Top 100 travelers, and other Canal characteristic cultural tourism lines and commodity exhibition areas, tourism product experience sales areas focusing on parent -child tourism and research tours.

Fourth, the canal non -heritage exhibition. With the theme of "non -heritage integration into modern life", it focuses on integrating projects and creative results such as "non -heritage+tourism", "non -heritage+technology" and "non -heritage+cultural and creative" in cities along the canal.

Fifth, the canal digital cultural tourism industry exhibition. With the theme of "digital empowerment, integration innovation", the main line of "Canal Tour", focusing on the development of the digital cultural tourism industry in the canal city in recent years.

Sixth is the Canal Food Culture Exhibition. With the theme of "Finding the Canal · Sharing Beautiful", through the exhibition of the Canal Food Exhibition, the Canal Food Exhibition, in -depth excavation of the Canal food culture, promoting the integration of traditional food and modern technology, promoting the inheritance and innovation of cooking skills, and showing the diverse diet along the Canal region. Culture, further enhance the popularity and influence of the canal food culture.

Two forums will be held during the Fair:

One is the Grand Canal Digital Cultural Tourism Industry Development Forum. With the theme of "Canal Cultural Tourism · Digital Future", focusing on hot spots such as digital technology, new cultural tourism formats and industrial investment, invite experts, scholars, entrepreneurs and investors in related fields to explore the new trend of the development of the cultural industry under the wave of digital economy under the wave of digital economy. New kinetic energy, guide industrial, financial institutions and social capital to jointly build special projects for the integration of digital technology and cultural tourism, and help the high -quality development of the Grand Canal Cultural Tourism Industry.

The other is the Grand Canal Urban Tourism Consumer Forum. According to Li Chuan, deputy director of the Provincial Department of Culture Travel, the forum is based on the theme of "Development of New Cultural Tourism and Driving Consumption Sina", and explores the normal situation around new scenarios of quality tourism, new trend of cultural tourism consumption, and new layout of smart cultural tourism. Under the prevention and control of the epidemic, the development potential of the cultural tourism industry and the release of the potential of the consumption of cultural tourism. The forum will also release the white paper and consumer heat list of Jiangsu Cultural Tourism Consumer Consumption from 2021 to 2022. It will hold a roadshow of the cultural tourism integration consumer innovation project in 2021-2022 to display new cases, new entities, new products, and new models in the province.

According to Yang Zhichun, director of the Provincial Department of Literary and Cultural Traveler, this current transportation expo attracts a group of head enterprises in the cultural travel industry, specialized in the new "little giant", potential "unicorn" and "invisible champion" companies to participate, gathered various types Innovative results of the cultural tourism industry. For example, at the Canal characteristic tourism product exhibition, highlighting the publicity and display of cultural and creative products and tourism innovation products, specially set up VR script killing, AR football, and digital visual ball exhibition hall to enhance the effect of immersive interactive experience. In the Canal Digital Cultural Tourism Industry Exhibition, cultural tourism complexes that integrate cultural and creative, vacation and leisure, etc., are promoted to continue to meet the people's longing for the beautiful life of cultural tourism through the innovative achievements of scenes, content, and concepts.

In addition, in terms of exhibition methods, the current transportation expo is optimized and upgraded to the out -of -field interval items. Zha Yingdong, deputy mayor of Suzhou City, introduced that on the evening of September 23 and 24, the Suzhou Nightwen Travel Market will be set up under the Tianzhu Tianmu Square of Suzhou Industrial Park on the evening of September 23 and 24 to form an outdoor "Grand Canal Wen Travel Carnival". By showing the cultural and creative products, special foods, and living non -heritage of the canal city, the fireworks of the canal city are placed in front of citizens and tourists, and provided more opportunities and channels for exhibitors to display, transaction, live broadcast, and drainage, and gather transportation. The popularity of the Expo will improve the participation of the masses.

At the same time, in order to promote the digital construction of the progress of the progress and create a "never ending the transportation fair", the current Yunchao has set up an online publicity and exhibition platform, which not only allows more people to go to the "Cloud Tour" Expo and appreciate the charm of the canal. , Taste the canal culture, and by optimizing the display trading function of the "Online Games Expo", you can provide more exhibitors and buyers with a comprehensive and thoughtful and fast convention exhibition tour and sales trading services.

Jiangnan Times reporter Qian Haiying

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