Focus on the China International Cultural Tourism Fair ｜ Digital empowerment, the cultural industry has accelerated the integration and development

□ Our reporter Zhang Yimeng

The roof of the yellow top of the yellow top reflected in the slow flowing autumn forest; between the sunrise and sunset, the cattle and horses walked leisurely; This is the movement of Zhao Mengfu's "Qiuhua Autumn". In the digital immersion experience, the characters in the "Twelve of the Huahua" seem to have a look, and the ancient life slowly lives.

"At the moment when numbers have become a resource and empower to excellent traditional culture, the cultural and creative industry has leveraged to the 'cloud', and 'breaking' '' out of the circle 'has become the norm. Market value. "Before the opening of the 3rd China International Cultural Tourism Expo and the first Chinese traditional craft conference, Sun Meihua, president of the Shandong Cultural and Creative Design Industry Association, said at the preparation exhibition.

In the first half of this year, the State Council of China issued the "Opinions on Promoting the Implementation of the National Cultural Digitalization Strategy" to make key deployment of the implementation of the national cultural digital strategy and the construction of a national cultural big data system. The 12th Party Congress of the Provincial Party proposed that the implementation of cultural digitalization strategies, and strengthening industries such as digital creativity, online audiovisual, and digital publication. Shandong implements the national cultural digitalization strategy, seize the digital development opportunities of cultural industries, and expand a new digital position for the integration of cultural tourism.

The autumn sea breeze is warm and clear. Entering the cultural experience hall of the Great Fish Islands in Weihai, tourists wear VR virtual reality equipment, and the fishermen are sounded in their ears. While feeling the joy of the fishermen's harvest return to Hong Kong, the scene of the "Dazhai at sea" in the past was re -entered. In these 6 minutes of VR films, Goer Maker digs local cultural characteristics and regional characteristics. Through digital methods such as AR, VR, interactive projection, he will lead the audience to experience a shocking journey.

"Cloud Show", "Cloud Reading", "Cloud Reading", "Cloud Travel" ... A small mobile phone can load various digital cultural life scenes. Open the "Cloud Confucius" on the official website of the Confucius Museum, from academic flooding to teaching and educating people. When you come to the Confucius Museum's "Interactive Hall · Dialogue Sacred Map", more than 30 meters long digital dynamic long -rolled long volume is flexible. The audience can click on the characters in the holy map to listen to the story of Confucius. "'The combination of ancient and modern, the combination of reality and reality" brings people a richer panoramic and interactive immersion experience. Scientific and technological innovation and cultural creativity have spawned new opportunities for cultural tourism development. " Dean Wang Guangzhen said.

In order to achieve a more extensive, deeper, and higher level of culture, tourism, and numbers, this expo has set up a cultural digital exhibition area and cultural tourism intelligent equipment exhibition area to introduce domestic head digital cultural enterprises to display new cultural tourism consumer products. New digital entertainment formats such as e -sports, Internet film and television, music, and integration of media; Cultural Tourism Intelligent Equipment Exhibition Area focuses on showing the brand equipment and digital experience projects of the entire industry chain of cultural tourism. Cultural Tourism Smart Equipment Brand. Driven through head digital companies, leading new cultural consumption with high -quality digital culture and tourism products.

Among them, Shangtang Technology will set the "AR tour" interactive experience exhibition item based on AR technology, integrate "one mountain, one water, one sage" into the scene plot, allowing the audience to travel through the realistic dimension and innovate interactive experience. Phoenix Digital Technology will bring the dynamic digital scroll of "Painting Tour Thousands of Miles", "Cloud Traveling Jiangshan", and the interactive experience project of "Hearts Landscape" and "Painting Thousands of Mountains", showing the digital art IP that inherits the classic aesthetics of the Song Dynasty. The Senduo RV Innovation Exhibition demonstrates intelligent RVs such as "first -class car" and "Wardica RV". Zhang Xiaotong, general manager of the Group Ward's RV technology.

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