Focus on the Provincial Party Congress | Creative empowerment, so that the Internet Red Scenic Area will go further

Visitors experience the net red glass water slide in the Red Leaf Stock Rock Scenic Area. (Expressive)

Before the summer vacation came, "Heroy Shandong" fully exerted online marketing. On the morning of June 16th, the new media promotion activity of "Meet the Sea along the Yellow River" and the 2022 "Her Hakka Shandong Youpi" were launched in Dong'e County. From June 13th to July 12th, 14 webcasts were broadcast, and 14 cities from the Yellow River to the seaside. The panorama displayed the latest and best online celebrities and celebrities in Shandong.

"Each glance is a beautiful scroll, and a postcard is a postcard." Forwarding and praise, not only frequently initiate popular topics, but also for the "grass" of the summer travel crowd.

The 12th Party Congress of the Provincial Party proposed to shape the new advantage of the cultural tourism industry. "To create new advantages, you need to create new products and use new marketing methods to attract new consumer groups." The relevant person in charge of the Provincial Department of Culture and Tourism said that the "Cultural and Tourism Innovation Development Action Plan" implemented this year is an important one. The measure is based on the theme of "Her Hakka Shandong XIN Experience" to build a new product supply pattern. "Compared with traditional well -known scenic spots, the basic conditions and relying on creative Internet celebrity punch cards with their own traffic, which stimulates the potential of cultural tourism consumption, promotes promotion Regional tourism development, increasing urban awareness and reputation, the role is increasingly prominent. "

On June 17, the reporter came to the "Flower Young Park" scenic spot in Jinan. The summer wind was brushed, and the thousand acres of flowers of lavender, horse whip, Yumei, and white peony hit the people. In front of the castle lawn not far away, a pair of newcomers wrote a romantic vow in hand, leaving a beautiful moment for wedding photos. This scenic area in Zhangqiu District, it turned out to be purple vanilla garden. After the renamed upgrade, it was transformed from selling "flower landscapes" to sell "cultural experience". "Visitors can run, take pictures in the sea of ​​flowers, and open a martial arts in the sea of ​​flowers." Jin Li, the person in charge of the scenic spot, introduced that the scenic area created the "flower+N" tourism project, such as the cultural and creative halls, coffee, which is highly sought after by young people, coffee The libraries, libraries, and photography museums are new Internet celebrities. The huge graffiti walls, exquisite camping areas, Huahai kart, and hand -made market collection provides a variety of experienced interactive immersive play spaces.

As the "July" approaching, the red scenic spot also ushered in the peak of tourism. On June 4th, in the Tianmeng Tourist Area of ​​Ginza, Yimengshan, more than 90 college students from the Linyi Campus of Qingdao University of Science and Technology followed the "Yimengshan Small Tune" singer Song Shoulian to learn to sing, eat bitter and sweet rice, and experience the full cylinder Sports, archery, pushing cars, and moving forward. After a day of activities, students have a deep sense of experience in their immersive experience. Dong Xifeng, the person in charge of the scenic spot, said that in addition to red research, new business formats such as RV camping and forestry camping are loved by tourists. The "red+green" product menu is more rich and diverse.

The reporter's interview found that the new scenario of punch -in scenes with good environment, moderate price, and convenient transportation has the potential to stand out among similar projects. Continuously empowering the content and projects with creativity is a necessary means for these celebrity scenic spots to maintain heat.

The red -leaf persimmon -free scenic spot in Boshan District, Zibo City has become popular on the Internet since its opening in 2020, becoming an Internet celebrity scenic spot that has received more than one million tourists in one year. Among them, a series of boutique projects such as net red boardwalks, landscapes, and Aibao parent -child ranch are loved by tourists. The 2020 -meter Xingguang night drifting of the night tour mode, the Qi Great Wall "beautiful", and the ancient village market are explosive products. Many tourists come to line up to experience and check in. On June 3rd, the first night ticket in the scenic spot was sold out quickly as soon as it was launched. According to reports, except for extremely harsh weather, the night tour mode of the scenic area will continue until September.

"Becoming 'Internet celebrities' is a good start, but it should not stop here. Whether it can go in the future depends on whether there is a matching support with traffic, and whether it can continue to provide high -quality leisure and entertainment experience." Red leaves. "Red leaves. Li Peng, general manager of Shiyan Scenic Area, told reporters that in the future, the Red Leaf Gan Rock Scenic Area will continue to open up various types of tourism elements of "eating, living, traveling, traveling, purchasing, and entertainment" to dig deep into the cultural heritage of the scenic spot to meet the target tourists' deep -level tourism consumption Demand, let the net red scenic spot go further.

Relevant persons of the Provincial Department of Culture and Tourism said that creative organizing the new media promotion activity of "Meet the Sea along the Yellow River" is intended to deeply create an excellent emerging net red card with great potential to further tap its cultural connotation and core characteristics. The new media platform of the kind of new media has cultivated landmark -type online red punching places with national influence, and thus driving the surrounding high -quality net celebrity punching land to develop together to continue to expand the influence of the "hospitality Shandong" brand.

#Focus on the 12th Party Congress of Shandong Province ## ## Our new era ## 奋Haopin Shandong ## 山 山 好 好 ## 好 好 好 好 好 好#

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