National Day Golden Week domestic tour market trend report is released on the main force of the on -the -job group
Author:Golden sheep net Time:2022.09.14
Yangcheng Evening News reporter Liu Xingtong correspondent Li Xiaojian
Just after the Mid -Autumn Festival holiday, the National Day Gold Week has been on the agenda. On September 13th, the comprehensive questionnaire survey of the Guangda Travel Group of Lingnan Commercial and Travel Group and the relevant search, consultation, and registration of related search, consultation, and registration, and released the "2022 National Day Golden Week Tourism Market Trends Report" (hereinafter referred to as the "Report") pointed out: on -the -job people and non -school children families It will become the main force of this year's National Day.
National Day is the best autumn, "family and one group" custom tour is favored
The report shows that among the respondents who plan to travel during the National Day Golden Week, 56.1%are in-service staff 25-50 years old, and retirees over 50.3%are retired people over 50 years old. As the main "parent-child family" who are the main force of summer travel, only 18.6% Essence In terms of overall prices of travel, the National Day this year is basically the same as that of the same period last year. After October 3rd, a significant price will decline, which can decrease 15%-20%from the same period last year.
It is reported that this year's beginning of autumn is two to three weeks earlier than in previous years. The Mid -Autumn Festival has become the earliest Mid -Autumn Festival since 2015. After the festival, the strongest autumn will be ushered in. "National Day holidays and the best autumn" Perfect Encounter "in the year -The report pointed out that tourists choose to set off by National Day, and they can meet the most beautiful autumn in various places.
According to travel agencies, the autumn lines of the National Day Golden Week this year cover most of the domestic areas. From the Northeast, Inner Mongolia, Xinjiang, Qinghai, Gansu, Bashang to Yunnan, Guangxi and other places, the number of travel days ranges from 4-8 days. The range is wide. In terms of itinerary, the characteristic elements of the season allow tourists to experience autumn folk customs in different regions of my country. For example, in the related routes of Changbai Mountain, Jilin, in addition to admiring the autumn forests, mountains, maple leaves, wheat fields, etc., tourists can also enter Korean families, experience spicy cabbage, cake production, etc., and experience the traditional folk customs of Korean people.
It is worth noting that this year's Volkswagen customized tourism market has also changed. The report pointed out that more than 68%of the respondents who plan to travel on National Day have obvious interest in the "family, one ball", and they are most concerned about the price, services and schedule of the product. In order to cater to market demand, the "family and one ball" ushered in further segmentation in National Day this year. There will be more "entry -level" products customized for the public and upgraded versions that can reflect the characteristics of niche characteristics of destinations. people".
Nearly half departs in the middle section of the Golden Week in the Golden Week of the Qing Dynasty
Statistics show that more than 45%among the employees departing during the National Day holiday, more than 45%intend to use the "fake" method to choose from the middle of the Golden Week.
People in the industry believe that the "Rest" arrangement of this year's National Day holiday is "Rest 7", and appropriate use of the annual leave can effectively reduce the length and intensity of work after work after the festival. In addition, the tourism price will fall significantly from October 4th, and from the 6th, it is basically the same as the usual price. For cost -effective considerations, many of the workers are also interested in the "Qing Dynasty leave" in advance.
According to the Guangzhou Tour, from the current supply of tourism resources, a considerable part of the product prices set up before and in the middle of the Golden Week are in a floating state. It is not ruled out that as the holidays approach and the number of hotel reservations increase, related prices have increased. If your own conditions permit, it is recommended that citizens travel to "fake" travel, choose to set off on October 6th and afterwards, and enjoy the benefits of the peak travel.
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