New vitality of the consumer market during the Mid -Autumn Festival holiday

During the Mid -Autumn Festival holiday just past, people walked their relatives, eating, drinking, and fun, and spent relaxed leisure time. The city streets are filled with strong "fireworks". The passenger flow and sales of various business districts continue to rise, and the economic driving effect of holidays is obvious.

In the interview, the reporter learned that during the Mid -Autumn Festival holiday, in the context of promoting the holiday on the spot, the city's consumer market goods were abundant and the price was stable. The citizens set off a wave of consumption "boom" while enjoying the traditional festival. Vitality has driven the economic situation to further recover and stabilize.

Huimin promotion stimulates the vitality of holiday consumption

The arrival of the Mid -Autumn Festival has re -ushered the "small peaks" of the consumer market in September due to the end of the summer end of the summer. During the holidays, people in the city's major business districts and pedestrian streets came and went, and the citizens who came to "stroll around and drink" were endless. Many "net red shops" customers even had a queue.

Huimin's promotion is an important reason for stimulating the vitality of the holiday consumer market. In Mid -Autumn Festival this year, the commercial department of our city continued to organize the "2022 Shantou Happy Purchase" activity to link over 1,000 merchants in the city to launch various special activities to create a Mid -Autumn Festival consumption feast for consumers. The large -scale supermarkets have great promotions, and the drainage promotion has achieved remarkable results. The scope of activities involves catering, retail, clothing, home appliances, cars and other fields, covering different sectors such as fashion shopping, special catering, entertainment and leisure. All walks of life optimize services and innovative supply, effectively stimulate market consumption, and keep the holiday economy "full of vitality".

"During the Mid -Autumn Festival, the distribution rate of Suning Plaza's clothing full -time coupon, gold -gram -reduction coupon and inlay vouchers reached 100%, and the usage rate reached more than 90%. Especially in the clothing and gold jewelry sectors, new combined square promotion activities on women's autumn clothes, The performance of many women's clothing sales broke out, and the performance of the gold jewelry sector has also increased by 55%year -on -year. "According to Chen Qinglin, assistant general manager of Suning Square in Shantou, according to business conditions, the more active categories during the Mid -Autumn Festival this year are gold jewelry and women's clothing. , Catering and leisure and entertainment, are mostly reflected in "rigid" consumption. "The Mid -Autumn Festival holiday economy has also showed the characteristics of universality, concentration, and diversity compared with the past. Affected by the epidemic in recent years, the improvisation of the holiday economy is low, and it is more about rigid consumption rather than prosperous consumption." Chen Qinglin said.

Holiday market supply meets all kinds of needs

Mid -Autumn Festival symbolizes reunion. As in previous years, during the Mid -Autumn Festival holiday, family and parent -child consumption is still more active consumer goods. Mr. Liu and his family chose to spend the holidays on Shanshan and walk into the lively atmosphere of traditional festivals in a commercial complex at the "door of the house". "The Mid -Autumn Festival holiday itself is not long, and the cause of the epidemic is not convenient to travel. Take advantage of the holidays to visit the mall with my family, play, eat, eat, and eat." Mr. Liu said.

According to Qiu Yanzhan, the director of planning of Hisheng Department Store, there are many families in catering categories during the Mid -Autumn Festival, and the consumption of parent -child category is relatively active. Various types of consumer activities have further stimulated the enthusiasm for consumption of citizens, which has improved performance and passenger traffic. "The passenger flow has increased by about 15%year -on -year compared to the Mid -Autumn Festival holiday last year."

During the Mid -Autumn Festival, the distinctive "night market" also added new vitality to the "holiday economy". Commercial complexes such as Shantou Vientiane City use the open -air "night market" in front of the square, overhead channels and other regions to guide the operators to "open the stalls"; Provide citizens with a good place for night leisure and entertainment. Night food, night show, night tour, night purchase, night entertainment, etc. further innovate the night economic format, ignite the city's "fireworks", and also meet the new needs of consumer groups.

As a new driving force for consumption during the Mid -Autumn Festival holiday, young groups pay more attention to consumer quality and cultural life enjoyment. In order to meet the consumer needs of young consumers, merchants have also launched various wonderful activities, which not only reflects the characteristics of traditional holiday cultural characteristics, but also takes into account the pursuit of trendy and fashionable consumption preferences. Like the previous holiday, theater is still the "holiday" choice for young consumer groups. During the holidays, the reporter saw in a cinema in the urban area that in the ticket hall, the publicity poster was placed in a prominent position in the hot screening and the upcoming film promotional posters. Mihua and cold drinks are waiting for the movie to open. "Many movies have been selected in the recent release in order to seize the holiday market, and the ticket sales situation is not bad." The theater staff told reporters.

(Source Shantou Daily)

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