The Golden Autumn Consumption Season activity of Chinese Farmers' Harvest Festival in 2022 launched in Beijing

Xinhua News Agency, Beijing, September 13 (Reporter Yu Wenjing) The Golden Autumn Consumption Season event of the Chinese Farmers Harvest Festival in 2022 launched in Beijing on the 13th. develop.

The reporter learned from the Ministry of Agriculture and Rural Affairs that the Golden Autumn Consumption Season is a brand activity of the Chinese Farmers' Harvest Festival. It has been successfully held for 4 sessions since 2018. Various market entities have participated actively and organized a variety of promotional agricultural activities to promote agricultural product sales. More than 80 billion yuan.

This launching event invites Hainan Qiongshan, Henan Xixia, Chengdu Xinjin and other farmers to celebrate the harvest and welcoming the event, organized e -commerce companies to release the consumer farmers' initiative, organized e -commerce farmers live broadcast activities, set up settings, set up a setting up The production and sales docking area of ​​poverty alleviation areas and the Beijing characteristic agricultural product exhibition area, etc., the Miyun District of the event was promoted by the "Miyun Bazhen" brand represented by reservoir fish and tomatoes.

It is understood that the Golden Autumn Consumption Season event will last for 3 months this year. It is expected to drive 500,000 merchants to participate. Alibaba, JD.com, Pinduoduo and other e -commerce companies, live broadcast platforms, and newly developed agricultural products wholesale markets, Wumi and other commercial super enterprises, etc. It will carry out agricultural product promotion through discounts to make profit, traffic tilt, and exemption costs, stimulate market consumer vitality, and allow urban and rural residents to share the joy of harvest.

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