Official Mirror British: Classifying the border of the cadre "Internet celebrity"

China Well -off Network Exclusive Specialty

Wen | Ma Yutong

Regarding the phenomenon of "official website celebrities", the public opinion field also had obvious polarization. It is definitely that the move is worthy of the rigid impression of officials, which is worthy of praise.

On July 5th, the listing ceremony of the release center of the Condak China Internet Red City Index Index was held. Before his speech, Xing Zheng, deputy secretary of the Ordos Municipal Party Committee and Secretary of the Political and Legal Committee of Inner Mongolia, Xing Zheng, Secretary of the Kangbash District Party Committee, turned into a singer, a hat, a pair of sunglasses, a rap, and detonated the audience. "In the end, he took off his sunglasses and hats and replaced the style of the venue; at the end of his speech, he resumed hip -hop style. Welcome netizens to come to Kangbashh to avoid summer vacation, and recommended a wave of special products of Kangbash.

Xing Zheng's rap, instantly became popular on the Internet, causing heated discussion and reposting netizens. In recent years, officials have used new media to drain in their hometown as a "net celebrity", promote soil specialty products, introduce scenic spots, and accelerate the integration of cultural tourism. Xing Zheng is not the first case. Prior to him, He Jiaolong, deputy head of Zhaosu County, Xinjiang Yili Zhaosu County, a cloak and snowman, and Liu Hong, the director of the Ganzi Prefecture Cultural Tourism Bureau of Sichuan, who walked through the green sea, was the "out of the circle". The influence of phenomenon -level is produced. Although the sensation effect is only a flash, after all, it has added a considerable impression to the local image within a period of time, achieving the expected purpose of publicity and promotion. Regarding the phenomenon of "official website celebrities", the public opinion field also had obvious polarization. It is definitely that the move is worthy of the rigid impression of officials, which is worthy of praise.

As long as there is no maliciousness, it is not charming for the "three customs", "hype" is the planning and propaganda that should be vigorously advocated. In the Internet era, officials at all levels have continuously strengthened traffic thinking and "Internet celebrity" consciousness, so as to know the logic of network logic, and to their hearts with the context of the same frequent resonance as netizens, and inserted the wings that crossed the mountains and the sea for traditional propaganda methods. With the fastest speed, the largest range and the most widely covered people, and the effect of getting more effort with the low -cost personal IP to achieve more effort to obtain geometric growth, not only do you need to worry, but also great.

A survey by the China Youth Daily Social Survey Center shows that 55.9%of the respondents believe that as long as it is conducive to the development of the local economy and society, it will help improve the living standards of the people, and officials become "Internet celebrities". Indeed, officials have the heavy responsibility of governing local, developing the economy, and harmonious society. The chemical reactions that occurred by "officials+Internet celebrities" have brought positive impacts on the local area, prompting local economic development, allowing netizens to immediately know and start yearning for their endorsements. Urban landscapes and specialties, eventually enhance the influence and attractiveness of a region, and empower the local comprehensive development with a lot of traffic. This is the fundamental and value presentation of cadres to make good use of traffic and establish correct "net red" thinking.

In recent years, the vast majority of "official web celebrities" have entered from the incision of integration of cultural tourism. They use graceful mountains and rivers and the thick customs and customs as their indexes. It should be noted that the essence of the integration of cultural tourism must be the heritage, and the travelers must be remembered. The integration in this period must be 1+1> 2. The real kung fu and hard work, and for a long time, eliminate a gust -style tiger -headed snake tail. "Official website celebrities" benefit from "attention economy", but the weakness of "attention economy" is that "attention" is quickly dispersed. From this perspective, it is extremely important to draw the border of the "Internet celebrity" thinking of cadres, because the government team led by officials is not the crew, it is impossible to live under the magnesium for a long time, and the online marketing of "circle" will also Bringing aesthetic fatigue, if officials have tasted the sweetness of the net red explosion, they are drunk to touch the net frequently, regardless of performance occasions, upside down the proportion of time, and mistakenly think that "a red covering hundreds of ugliness", which has been exposed to the sky -high dining in various scenic spots. , Cottage attractions, hazardous facilities, and passenger tour guides have a blind eye, instead of trying to make up for shortcomings, practice internal skills, consolidate the foundation, and grasp the implementation, it will be quickly drowned by the once celebrities.

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("Well -off" · China Well -off Exclusive Draft)

This article was published in "Well -off" in late August 2022

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