"Wind" geometry?There is a answer to the central video "Watching China-Fujian Minshan Min Water and Water"

In the era of Rong Media, how can the new mainstream media play a new role in the "plasticine travel and travel to the text"? How to touch the organic aggregation of the integration of cultural tourism and the spread of the media, so that the two have a superposition effect, and better experience the current beautiful life?

"Hold the Yunhe River to wash the sky, and the Minama Min Shui Huaxin." The central video "" "" "Huahua Xin" Rong Media live broadcast may give the answer. At 15 o'clock on September 12, the show "departed" in Shishi, Fujian, and "Watching China | Find Fresh Stone Lions and Feels the Taste of Haisi".

The theme of this live broadcast is "Millennium Milk Rhymes, Fireworks Finding Fireworks in the Gulf", and in the form of "micro variety show+live broadcast", combined with local historical culture, urban development, scenic area resources, fireworks, humanities, non -heritage and other elements such as non -heritage and other elements It is the deep historical heritage, diverse cultural tourism characteristics, long -lasting bay culture and overseas Chinese culture and green development concept of Fujian Shishi.

△ "Watching China-Fujian Minshan Min Water and Water" in the main announcement poster

In Shishi, come to a two -way "crossing ancient and modern"

How to make a live broadcast of a cultural tourism melody of about 3 hours continued to be popular? In a short time, how to effectively enhance audience stickiness? The aesthetic style and humanistic connotation are the key points of the circle and colorfulness. This requires full tapping the characteristics of the characteristics, interesting points, interactive experience points, and empathy points in the live broadcast. Cultural Value.

In the live broadcast of "Watching China-Fujian Water and Water" in Fujian Shishong Media, the host and guests formed a "stone lion group" in Fujian Shishong Media. According to the task, under the guidance of the "Guide" of various attractions Huahai Valley City Park, Aunt Tower, Yongning Wei, and Lin Ludu opened a journey of quiet roaming to explore the ancient stone lion. In the final session, the host and guests met at Shihu Wharf, and a dialogue with the ancients had a thousand -year -old dialogue, showing their beauty and rotten.

"There is accumulation of the prosperity and vicissitudes of history here, solidifying the unique folk customs and fireworks everyday. There are more memories and stories here. The sea and mountains and sea are blended with the sea and the sea from the sea. In this live broadcast of "Finding Fresh Tour", there are both festive lion dance culture and attractive and pleasant scenery; both authentic stone lions such as radish rice, beef crickets, and oysters are delicious, as well as noisy market wells Life aesthetics; especially as the origin of the birthplace of the "Haisi Road", the story of "Haisi" shows the ancient charm of Shishi, and also witnessed the spiritual connotation of stone lions to cultivate sea and fishing and pioneering aggressive.

△ Shishi Live Live Photography: Li Rongxin

New technologies, new applications, and new scene empowerment, let netizens experience "flying on the ground"

As a new type of communication, scene communication breaks the previous single static communication, realize the dynamic combination of various information elements through virtual reality and other technologies, create a more vivid sense of experience, and greatly expand the scope of communication and convenience.

In the creation of new technologies, new applications, and new scenes, the director team of "Watching China-Fujian, Minshan Minshan Min Water and Fanghua" accurately touched the current public's demand for cultural tourism consumption. The room scene was built into a bus car that integrates culture and technology. Inside, through virtual AR technology, the scenery of the city outside the car was projected in real time, so that the original closed vehicles became a transparent "convertible". Such a "immersive" mobile studio allows netizens to experience "flying on the ground" and visit the scenery of Fujian in a panoramic view. Wherever the bus goes, a unique landscape rich in humanities and technology is shining, giving the public a strong sense of substitution and a sense of presence.

In addition, in the five cities of "Watching China -Fujian Minshan and Minwu Hua New", "Watching China -Fujian Mountain and Fujian Water", the central video ended through VR devices for mobile live broadcast, and flexibly switched through the live broadcast of live broadcasts, diverse states, and multiple scenes. Video netizens present the scenery between landscapes. At the same time, the city's beauty recorded by the VR perspective of "Looking at China" will be made for the first time into a short video of "VR dynamic city landscape painting". Through the "central linkage", VR's scenario interactive experience, virtual and realistic scene reproduction, giving a cultural tourism experience more diverse imagination. For the majority of netizens, through the "bus", it can easily break the space. Physical restrictions, visiting it is thousands of miles away.

△ Stone Lion VR picture

Take the beautiful scenery of the mountains and the sea and the ‘Fuxi” food as the medium to deepen the brand IP communication

"Watching China in the Buses" is the head IP of the "Central Video" Cultural Tourism Series of the 5G New Media Platform of the Central Radio and Television, which has deep popularity of soil and extensive social influence. In 2022, the Central Radio and Television General Taiwan Television Listening to the New Media Center and the Fujian Provincial Department of Culture and Tourism jointly launched the CCTV "Watching China-Fujian Minshan Min Water and Waterfront New" melting media project, with the beauty of the mountains and the sea and the 'blessing' food For the main line, use the program of light variety shows, online+offline, step by sound to find Mushan and Fujianshui, and feel the power of soothing people.

"Watching China-Fujian Minshan Minwan Waterfront New" integration media project based on the integration of cultural tourism in Fujian, Fujian is in the mountains, the Fujian is in the sea, the mountains and the sea blend, and the beautiful and poetic lens language and the vivid and interesting interactive experience. It spreads the profound and profound traditional culture, shows the picturesque Dama Mountains, records the life of the fireworks world, and presents all kinds of shocking beauty on the earth from vision to the spirit of the audience. △ Shishi Live Live Photography: Li Rongxin

Breaking the solidification thinking and the launch of young products with a diversified atmosphere and spiritual connotation can make the large articles of the cultural powers with poetic and more temperature, far away and future. In terms of presentation, "Watching China-Fujian Minshan Min Water and Waterfront New" Rong media project with a sense of narrative rhythm and the presence of the earth with a sense of publicity, with short videos, H5 and other intuitive and visually displayed new cultural tourism new new cultural tourism, new cultural tourism new The format has allowed many unknown Fujian cuisine, local customs, historical and humanistic to reach more young audiences, and feel the visual impact and cultural charm brought by tourism.

It is reported that in mid -to -late September, "Watching China -Fujianwanwater and Water Huahua New" will also start live broadcasts in Taining, Wuyi Mountain, Xiapu, and Lianjiang, Fujian. Among them, the theme field of "Sounding Taining" will use the sound as a clue, and the netizens invite netizens to hear Taining, showing the mountain city of Taining, the unique cultivation culture and champion culture; "The theme field will combine the humanistic landscape and natural landscape. The integration of traditional culture and modern life leads netizens to deeply feel the beauty of Wuyi; It will visit and punch in and challenge the mission at all cities in Xiapu, and invite friends to a marine poetry meeting. The theme field of "Finding Fu Lianjiang, and the Silver Beach" will take you in Kuilongfang to understand Lianjiang Five Fu -Fu Bao, Fu Bao, Fuwan, Fuboa, Fucha, and feel the blessing of Lianjiang people.

"Watching China -Fujian Minkel's New" is carried out by the organic fusion of "online solicitation+live program+offline punch". The live program will invite the host and guests of the heads as "cultural tourism experience officers ", Explore the most simple folk customs, folk customs, unique natural style, and use the" network -sensing micro -variety show+real -world experience "program mode to open a new boom in local cultural tourism promotion. Through wonderful and interesting interactive links, logical and meticulous content settings, With the variety shell and the maximum of culture of the culture, the excavation and release of cultural tourism IP will be presented to the diverse, plump and specific regional cultural culture, and empower the development of the local cultural tourism industry.

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