There are 232 kinds of ingredients in a bottle of drink?Can't let "play gimmick concept" routine succeed

□ Wu Ruizheng

Recently, a sparkling water of the main enzyme was marked by the stars and more than 200 ingredients, and then caused heated discussions on the Internet. This bubble water is called "ISDG Moqin Enzyme Bubble Water Grape Flavor (Soda)". It is said that the core comprehensive enzyme powder of the Japanese ISDG brand is used, and it has functions such as "Sleeping Easily Every Night" and "Improving Night Energy Consumption" and other functions. Essence ("Chengdu Business Daily" on September 12)

After detonating public opinion, some netizens said: "I feel that I have moved to a whole vegetable market." A staff member of this bubble water production company later told the media that they added an enzyme powder containing 232 plant elements, which did not really add 232 plants. As for why 232 plant elements are listed, the staff is unclear. It is worth noting that in August of this year, the Bio of the Ford Pavilion was also punished by administrative penalties for 20,000 yuan for the production and operation label and instructions of Moqi enzyme gas bubble water.

Merchants selling this bubble water said that it has the effects of relaxing and good dreams, accelerating physical circulation, improving basic metabolism, regulating the internal environment of the human body, and creating a beautiful physique. However, authoritative nutrition experts pointed out that this is clearly a proper play gimmick and concept of speculation. "Enzyme" is actually "enzyme". The human body obtained from this bubble water is very limited, and it is better to eat an apple. It is no different from the previous "three fine water". In this drink, in addition to those three fine water ingredients, the so -called nutritional ingredients are purer than bottle -loaded drinking water, and it is impossible to achieve the effect of merchant publicity.

It should be said that many manufacturers and businesses have produced more technological products in order to achieve consumption upgrades, but there are also some "flickering and gimmicks." For example, "children's food" attracts attention with gimmicks such as "less salt", "nutrition", "health", and "organic". In fact, it only changed the packaging, volume and taste. Many parents buy them in unknown; for example, carbon neutralizes milk, carbon neutralizes and ice cream, carbon neutralized milk, zero carbon vegetables ... When we are still struggling with how difficult food is neutralized, the supermarket shelves around us are already already already A lot of "carbon neutralized food" was placed.

If consumers buy these veritable products, it is unsatisfactory, but the problem is that from reality, consumers pay high economic costs for these "pseudo -concepts" products, but they are not well -known. The root cause, one, some products do not have a unified national standard, all based on the "one mouth" of the merchants; second, the relevant departments are negligible to daily management and are not in place; in addition, consumers are unknown, and the channels for rights protection are not smooth.

It is no different from ordinary products to buy things at a high price. For consumers, it will cause economic losses and infringe on its legitimate rights and interests. Especially the merchants who "play gimmicks and fried concepts" in the market have obtained huge huge profits due to low cost and high price. "The disorderly competition is the body that harms the market economy.

Obviously, the routine that cannot be allowed to "play gimmick speculation concepts" has repeatedly succeeded. Related functional departments, for all merchants and manufacturers who only sell "concepts" and "play gimmicks", they must punish them heavy punishment and punish them. Can buy products that are "named and vice".

【Source: Red Net】

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