Let the monuments "live"!Honor's soft humanistic and hard technology

Yuanmingyuan, Roman Fighting Field, Paris Master's Home ... Historical and cultural monuments, carrying traces of time shuttle.

When we admire them, we are always convinced by the spectacular. At the same time, it regrets the incompleteness caused by damage. Have you ever thought that if one day they rejuvenated their vitality, what would it look like?

The development of science and technology always surprises the world. Over the years, the advancement of AR (Augmented Reality) technology has made people see a new world from changing angle: it can build a virtual space on the basis of the original monument. Experience.

Right now, a large number of technology companies are layout of AR technology. Foreign Google and Facebook are all layout, and domestic glory, Huawei, Baidu, etc. are also bowing into the game.

A few days ago, Honor took another step on AR's attack. In the 2022 IFA opening ceremony, the Honor and Germany Burger Tourism Bureau launched the AR project "Gateway to the Future" (the gate to the future). This project's innovative AR and AI technology has re -conceited and created the well -known landmarks in Hamburg Warehouse City in Germany, bringing a new viewing experience.

Burger is famous for its "door to the world" in Germany. "After many years of global epidemic blockade, the tourism industry has soared to a new height. We are glad to see brands such as Honor brought new and rich experiences to them when people re -explore the world." Through Hamburg Travel The director of the bureau, Guido Neumann, can feel the project of glory injecting new vitality into the tourism industry of Hamburg in the tourist industry of Hamburg to make the tourist's tourism experience better.

The glory behind the "Gateway To the FUTURE" project is also ranging a "door". At the new product conference in July this year, Zhao Ming, CEO of Honor Terminal, said: "We may also make AR and VR devices in the future.

AR and VR devices have been regarded as the super terminal of the next generation by many people, which shows that Honor is also actively exploring. AR products are likely to appear in the full -scenes of future glory. Zhao Ming predicts that in the future, the full scene products will account for 40%of the revenue of Honor, which is undoubtedly a new growth point.

Today's glory is galloping on the AR track through soft humanities and hardcore technology to tap new increment. The door to the future has opened.

The monuments of "living" in AR

"We are proud to help Honor to complete the" Gateway to the Future "project. This project not only proves the importance of the region to Germany, but also confirms its exciting future as a global metropolis." Bernd Paulowitz, the person in charge of World Heritage, said.

What kind of project is it? In order to turn the "Gateway to the Future" project into reality, Honor cooperates with AR and VR development company ARLOOPA to combine two internationally renowned artists, Yunuene and Timo Helgert to creatively transform Wasserschloss architecture.

Wasserschloss is a iconic building in the Hamburg warehouse in Germany. It has a history of more than 100 years. It is known as "the most beautiful water palace in Europe" and is also a world cultural heritage certified by the United Nations Teaching and Sciences. If you can make such a historical and cultural atmosphere, wearing a modern "digital new clothes" will undoubtedly bring many new viewing experiences.

Under the close cooperation with Honor, you can see that the task has excellently completed the task. The theme of Yunuene's work is "Sailing Through Time". She portrayed the shape of different times in the virtual space and showed how marine logistics changed over time. The audience can see a ship floating on the canal in the warehouse city, surrounded by various marine creatures, and even mermaids, with iconic visual aesthetics.

With the continuous transformation of exquisite pictures, Yunuene paid tribute to the evolution of Hamburg Port as a city port, and the history of constantly developing into a "portal to the world" in Germany.

△ "Sailing Through Time" by yunuene

The theme of Timo Helgert's work is "Blooming Future", which highlights the position of Hamburg as one of the most greenery cities in the world. Timo Helger re -conceived the vision of sustainable future, creatively imagined Wasserschloss in the green future -nature occupied Wasserschloss. He adopted a more futuristic method, allowing lush plants and endangered species to thrive, bringing Wasserschloss into a fairyland like a paradise.

△ "blocking future" by timo Helgert

The works of the two artists can be said to enrich artistic expression and urban characteristics. The project also sets up exclusive entrances on the Arloopa APP. Users can use mobile phones to immerse themselves to watch the works of the two artists, and experience the modern vitality of Wasserschloss, a hundred years of cultural heritage, and experience new urban tourism methods.

Honor chooses to use digital technologies such as AR and AI at this time to help the development of urban tourism, which is actually the correct choice to conform to the changes in the times.

Looking at it, the global tourism industry is gradually recovering after being influenced by the epidemic. Not long ago, the World Tourism City Federation released the "World Tourism City Development Report 2021" showing that the total global tourism consumption in 2021 was US $ 1.9 trillion, an increase of $ 300 billion over 2020. Although the recovery process is slow, the recovery momentum has appeared.

The report also shows that new technologies such as AI, 5G, AR, and VR are being deeply integrated with tourism. The number of Tourism -related APPs, the proportion of online ticket purchase, and electronic signature coverage rate of scenic spots have all been greatly improved. Digitalization has become an important driving force for the tourism recovery.

Under the wave of "digital+tourism", "Gateway to the Future" created a new tourism value for Hamburg Warehouse City in Hamburg Warehouse City, and also stimulated offline tourists to check in the area.

"This summer, our city has once again seen the same level of tourists as the summer of 2019. Part of the reason is because of the new interactive cultural attractions brought by technology." Guido Neumann revealed the growth of the local tourism industry.

Science, technology and culture and art have always been the wings of human civilization. In the digital age, the combination of glory to make the real world and the virtual world is possible, making the integration of classical art and modern humanities a reality.

The new travel experience has arrived.

Honor's soft humanistic and hard technology

"As a technology company embracing the world, Honor is committed to developing intelligent equipment technology, allowing people to experience and praise historical and cultural treasures while discovering more future possibilities," said Zhao Ming, CEO of Honor Terminal.

As Zhao Ming said, Honor can create new cultural value in the Burger Warehouse City in Germany, which is closely related to its own humanistic literacy and technology strength.

To let people appreciate the cultural treasures of the city, we must first have a good aesthetic ability. As a typical technology company, the practice of glory is to cooperate with many parties to let professional people do professional things.

The "Gateway to the Future" project this time is actually part of the Honor Talents Global Design Contest. On May 30 this year, at the Honor 70 series of new product launch conferences, Honor announced the opening of the "2022 Honor Talents Glory Global Design Contest", the theme "Midea Newborn Inspire The Future".

It is worth mentioning that the competition has accurately stepped on the technological fashion trend. In addition to the wallpaper, folding screen wallpaper, watch, and open track of the "Visual Dedication Design" group, it also adds the "Art and Technology" group. AR interactive art works and art interactive devices: two tracks.

This is the first time Honor Talents has introduced AR interactive works design tracks. It is currently soliciting digital art works that can change the local community, including buildings, walls, parks, and other public space themes. In addition, in addition to the AR experience brought by the "Gateway to the Future" project, Honor also cooperates with the China Central Academy of Fine Arts (CAFA) to create a new AR artwork "Infinity". Experience.

The entire HONOR TALENTS contest also invited master artists at home and abroad as a judge. The main purpose is to gather young pioneer art forces, mobilize the rich resources of the Honor brand, support, empower, and incubate more original forces. From May 30th to October 7th, global design enthusiasts can participate in the submission through the official website of the competition, and participants can receive up to 80,000 yuan in prizes.

Why do Glory start such a large -scale event and dig out AR -related interactive art works? In fact, it shows that Honor is really being a brand that grows with users.

Growing up with users will create a win -win situation in multiple parties. Young people can fulfill their artistic dreams to achieve self -improvement, and have stronger user stickiness for the Honor brand. For glory, on the one hand, it spreads its high -quality brand image on the one hand, and on the other hand, it can precipitate humanistic literacy in the competition and more deeply insight into the culture of the monuments in various cities.

Of course, to hit the iron itself, it is necessary to use technology to help urban tourism. It must also have strong hardcore technology strength.

In recent years, under the leadership of the "double -wheel drive" strategy, the glory has continued to insight into consumer trends on the one hand, based on consumer needs and experience to make products, on the other hand, it has increased its investment in technical, and insists on breaking through innovation and increasing "T quantity T to include T quantity. ", Lead consumers through cutting -edge technology such as AI and AR.

For example, the latest Honor 70 series released this year, equipped with AI portrait re -recognition technology, can identify and analyze more than ten characteristic information on the protagonist, and then combine with portrait time tracking technology to achieve smart focus in the process. Honor Magicbook 14, based on underlying technology and AI smart capabilities, creates more seamless cross -device and cross -system connection experience. Behind a large number of technological innovation is high attention to research and development. "Remember that when Honor was just independent, the entire company had only 8,000 teams. Now it has reached 8,000, accounting for about 60%of the company's overall proportion." Zhao Ming said.

From the perspective of the industry, Honor's investment in AI, AR and other technologies is also in line with the general trend and tap new increment.

In the current technology industry, a consensus has basically formed, and AR will become the next generation computing platform after smartphones. Especially with the rapid iteration of 5G, AI and other technologies, AR has entered a high -speed growth channel. According to the forecast of the China Commercial Industry Research Institute, the global AR/VR market shipments will reach 16.05 million units in 2022, an increase of 43%year -on -year, and 21.3 million units will be reached by 2024.

"We predict that with the rise of AR and AI technologies, these technologies will benefit smartphone users around the world and help them create more numbers and entity integration experiences, thereby promoting the prosperity and development of mixed tourism." Zhao Ming explained the glory in this way Investment in AR and AI technology.

Based on the underlying technologies such as AR and AI, the development space and path of glory will become more imaginative.

Science and technology is a person, and the door to the future

The imagination space of a company is not only reflected in its business value, but also in social value, which determines the ceiling of its development.

"A little Finance" observes that Honor adheres to the concept of "science and technology" and creates social value through technology. In addition to the recent "Gateway to the Future" project, Honor also combined with the Central Academy of Fine Arts International College and Artist Yang Xianlao last year to reinvigorate the Yellow River Road with the extraordinary image of the Honor Magic3 series and open#to inherit the non -heritage pulse#event.

Yang Xianlang was a character in China in 2020. He visited the Yellow River Basin 14 times in 4 years, only to collect lost folk skills and pursue the root of Chinese civilization. Throughout the process, he brought together nearly a thousand pictures and the 200,000 characters compiled into a non -heritage book "The Yellow River Fourteen", which not only made great contributions to the protection of non -heritage pulses, but also made many people feel the cultural beauty of the Yellow River.

However, Yang Xianlang also had a lot of regrets. Because of the restrictions on the image conditions of the age, he could only copy with his hands. Some precious non -heritage disappeared before the record, which really regrets it.

However, what makes Yang Xian give up is that now people have high -tech blessing mobile phones and can retain a lot of good things. Take the Yellow River Road with an image with the Honor mobile phone, so that more people can see the beauty of wonderful art and details, and understanding and love of folk art, which makes him feel very happy.

The concept of Honor's "science and technology" is not only reflected in the related activities of cultural protection, but also in "digital tolerance". Honor is committed to improving the information -free experience and bringing more people to more people. According to statistics from the World Health Organization, there are about 1.3 billion people around the world. The vision problems caused by different reasons have brought great inconvenience and harm to their work and life.

2019 Honor Publish Application Software Pocket Vision. The software is developed by Eyecoming, which specializes in the welfare agency specifically providing comprehensive solutions for the weak people and is the first AI software on the Honor 20 Pro. Based on the Honor HIAI and OCR recognition (OCR), Pocket Vision can help people see the weak people better cope with text work and reading life.

Whether it is#无 无 无 无 无 无#, applications such as Pocket Vision, or "Gateway to the Future" projects are actually typical representatives of the social responsibility of glory of many practical enterprises. They not only conform to the concept of glory "technology", but also show the technical strength and consumer insights of glory. The greatest value of technology companies to society is to make science and technology serve people and make life better.

Of course, there are many forms of science and technology serving people. Like glory, you can use intelligent equipment to improve the convenience of people's real life. You can also use technologies such as AR to let people see the vibrant monuments and enrich their spiritual world ......... hard core technology and humanism There is no less one.

To truly do a good job of service, technology companies need to continuously inspect the needs and pain points of consumers, and at the same time, based on cutting -edge technology to meet demand and solve the pain points. In this way, we can truly impress consumers and let themselves achieve sustainable development.

Now it seems that a group of Chinese technology companies represented by Honor have been on this road of "consumer -centric", and also opens a door to the future.

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