"Micro Travel" becomes the mainstream, and the peak of small holidays during the year of Mid -Autumn Festival tourism reaches the year

Affected by the outbreaks in many places, the passenger flow during the Mid -Autumn Festival this year is generally used in short -distance behaviors. Local travel, surrounding tourism, camping, cycling and other "micro -travel" have become mainstream vacation methods.

The Mid -Autumn Festival holiday was closed, and various tourism statistics were released one after another.

During the long holiday from September 10th to 12th, the country is expected to send a total of 66.957 million passengers, a decrease of 37.7%from the mid -autumn holiday in the mid -2021; 73.409 million domestic tourism travel nationwide, a year -on -year decrease of 16.7%. 72.6%.

"Micro vacation" has their own preferences

Tongcheng Travel released the "Repentance Report on the Mid -Autumn Festival Travel Consumption" in the Mid -Autumn Festival Holidays. Affected by the holiday period and the epidemic situation in some areas, the travel radius of the Mid -Autumn Festival this year was shortened compared with the summer. The local tour and the surrounding tour market rapidly heat up, short -distance, micro -leave became the mainstream of travel.

Data show that during the Mid -Autumn Festival holiday this year, the average daily order volume of scenic spots increased by 159%over last weekend. Among them, the order weekly increased by more than 500 scenic spots with an increase of 200%or more. The average daily order volume increased by 60%over the last weekend. In terms of scenic spots, Tangqi ancient town in Hangzhou, Changxing Island Country Park in Shanghai, and Changzhou Jiangnan Global Port are the hottest surrounding scenic spots in the Mid -Autumn Festival.

Compared with the small holidays such as May Day and the Dragon Boat Festival, the proportion of two generations and three generations of tourists in the Mid -Autumn Festival increased by about 30 %. The way to travel differently in different ages is different.

Among them, after the 90s and 00s, young customer bases choose more to spend the Mid -Autumn Festival in the way of "urban micro -travel". Whether you go to the popular districts to take pictures and punch, camping, cycling in urban riverside, and watching exhibitions at the museum art museum are their passionate ways.

The post -80s and post -70s parents are more inclined to enjoy the moon and experience the Mid -Autumn Festival folk activities with their homes and bring their homes. Ascending the moon in the Huangshan Scenic Area, and going to ancient town to experience folk activities is the popular choice of such people.

At the same time, the major scenic spots showed magical powers to launch colorful theme activities to increase tourist experience. For example, the world -rural tourism town located in Huzhou is the core of the night tour of the world to host the Mid -Autumn Festival Culture Festival in the World Town; the Huangxian Forest Park Scenic Area, which is located in Fenghua, Ningbo, has launched a special "Mid -Autumn Festival Monthly Loading Field Luxury Party" in the Mid -Autumn Festival night. Including Guanshan Reading afternoon tea, parent -child natural workshop, Moonlight Night Paradise, Monthly Wine Club, and the "Drop Beam Bun" activity based on the customs of the new house on the beam of the new house.

According to the "2022 Mid -Autumn Festival Small Holiday Tour Summary Report" released by Ctrip, the popularity of Mid -Autumn Festival tourism this year has reached the peak of small holidays this year. The average daily order volume is more than doubled from two -digit -digit growth in the Dragon Boat Festival. The platform shows that the average price of the Mid -Autumn Festival homestays increased by 27%year -on -year, and the orders of thousands of yuan homestays accounted for 59%of the Mid -Autumn Festival last year.

Taking Jiangsu as an example, according to the monitoring of Jiangsu Smart Cultural Tourism Platform, the A -level scenic spots and rural tourist spots that were included in the monitoring during the Mid -Autumn Festival during the Mid -Autumn Festival holiday received 7.589 million tourists, and the total tourism consumption reached 2.858 billion yuan. 82.22%and 72.34%increased by 27.69 and 25.74 percentage points from this year's Dragon Boat Festival holiday recovery.

Zhang Mingyang, a senior researcher at the Tongcheng Research Institute, introduced that Mid -Autumn Festival is an important reunion festival in traditional Chinese culture. Therefore, holiday tourists are mainly based on family travel and returning to home to visit relatives. The traditional customs of the Mid -Autumn Festival show the prosperity of the night tour market. The night market sets, ancient town night tour, Jianghe night tour and other tourism projects launched in various places have provided a rich choice for tourists' night travel. One of the keywords that follow.

The vitality of the consumer market is prominent

During the long holiday, many citizens in the municipal -level business districts such as Nanjing Road, Jing'an Temple, and Xujiahui in Shanghai ushered in a series of "folding" discount activities such as consumer vouchers and full reduction gifts. The popularity of "shopping" has also significantly increased the "pocket rate", which further drives the city's consumption recovery.

The Shanghai Municipal Commercial Commission said that the validity period of the first round of "love to buy Shanghai" electronic consumer coupons will be deadlocked on September 14th, and the "Love Shopping Shanghai" electronic consumer coupons that are not used within the time limit will be automatically abolished.

In the past few days, many merchants have launched a big promotional activity, which is more cost -effective after superimposing consumer vouchers, and also allowed the popular business district to reunite fireworks. The Shanghai Commerce Commission reminded that two days after the festival, citizens should check the consumer coupons to avoid overdue waste. The second round of electronic consumer vouchers will be registered in late September, with a total of 500 million yuan.

"Mid -Autumn Festival superimposed 'Five -Five Five Shopping Festival', our members have superimposed various shopping mall activities, bringing a lot of passenger flow." The staff of the Shanghai New World Urban Shushengtang counter told the reporter of the International Financial News that the consumption enthusiasm of small holiday citizens is obviously obvious. Increasing, sales have been turned five compared to the same period last year, and the large orders of 20,000 to 30,000 yuan are not a small number.

In the Mid -Autumn Festival, moon cakes are undoubtedly one of the protagonists. The reporter visited many offline merchants in Jiangsu. It was found that the price of moon cakes this year was many, and there were many moon cake gift boxes of 199 yuan and 299 yuan. Since the four departments such as the Development and Reform Commission and the Ministry of Commerce jointly released the "Announcement on Containing" Sky "Mooncakes and Promoting the Healthy Development of the Industry", multiple departments jointly strengthened their standardized governance of the moon cake market.

In addition to moon cake consumption, various localities have also held consumer activities such as "car consumer season" and "home appliance consumption season". The person in charge of the Consumption Promotion Department of the Ministry of Commerce previously stated that as the domestic economic situation continues to improve, the series of policies such as expanding domestic demand, helping enterprises, and stabilizing employment have been further implemented. The new model is booming, and consumption will continue to continue the situation. During the long holiday, products such as seasonal clothing and household appliances are also keen to choose by consumers. The reporter saw in a number of household appliances in Longhu Tianjie, Longhu Tianjie, Changzhou, Jiangsu, and many citizens quickly started a set of home appliances in the discount season. Xiaoxu, manager of Suning Tesco Life Appliances Department, told the reporter of the International Financial News that more consumers are now purchased or chosen to choose high -end green energy -saving and intelligent home appliances. Among them, more than ten high -end kitchen appliances purchased by customers are The set, the quota is more than 100,000 yuan.

In addition to purchasing, many catering restaurants are also popular. Wu Haijun, General Manager of Changzhou Xiayuan Old Goose Bone, told the International Financial News that in addition to the full reservation on the Mid -Autumn Festival, there are many customers waiting in line to turn around. The amount is almost three to four times on weekdays. "

Reporter Pan Jie

Edit Pan Sheng

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