Jinan Mid -Autumn Festival tourism popularity exceeds May 1st, Qingming local surrounding tourism accounts for nearly 50 %

Popular Network · Poster Journalist Li Jinshan Jinan Report

On September 12, Ctrip released the "2022 Mid -Autumn Festival Small Holiday Tour Summary Report" (hereinafter referred to as the "Report"). Growth, Qingming and May 1st increases more than double. In the context of advocating the local holidays, the crowds of travel are mainly composed of local and surrounding customers, accounting for nearly 50 %. Local scenic spots, theme gameplay and rural homestay orders have increased significantly. Before the Mid -Autumn Festival, many people have been doing the eleven tourism plan. As of September 12, some high -quality houses of some popular destinations have been reservations first, and the number of houses has been tight; some net red homestays have been full.

The average price of the Mid -Autumn Festival B & B increased by nearly 30 %

The autumn wind is gently, the autumn and moon are full. For the time being busy daily, the fields of fields, green spaces on the lakeside, and quiet valleys have become a short -term habitat for people, and rural homestays have become the first choice for the Mid -Autumn Festival. The "Report" shows that the searches of homestays reached a peak one week before the festival, and the reservation volume increased by about 10 % compared with the Dragon Boat Festival. Among them, the popularity of rural homestays rose the fastest, and the search heat basically returned to the same period last year.

This Mid -Autumn Festival, making moon cakes, lanterns, picking fruits and vegetables, appreciating the moon, drinking flowers and wine ... The rich activities provided by the homestay are dizzying. According to the data of the "Report", the proportion of the local and surrounding homestay orders accounted for over 70%, and the surrounding parent -child orders accounted for 22%of the Dragon Boat Festival. Choose a homestay and enjoy the full filling and relaxation of 12 hours a day. s Choice.

It is worth mentioning that, as a representative of the temperature accommodation, the homestay has been favored by many people in the background of short -distance tourism in recent years. , Homestay+X package is even more popular. The Ctrip platform shows that the average price of the Mid -Autumn Festival homestays increased by 27%year -on -year, and the Qianxian B & B orders accounted for 59%of the Mid -Autumn Festival last year. Afternoon tea, event tickets, and group ceremonies have become hot -selling additional products TOP 3; experience sticks, suitable for children, meal taste sticks, and homestay owners enthusiastically hospitable, becoming the top four of the homestay praise.

In addition, the ten -level fake farm distributed in six provinces also ushered in a small peak reception in the Mid -Autumn Festival. A number of farms reserved a week before the Mid -Autumn Festival, and the overall order volume increased by 30%year -on -year. The farm operators have launched a rich Mid -Autumn Festival scene due to the adaptation of the scene and integrating the local customs, and they have been popular.

Deng Wen, an expert in "Traveling Pigeon Culture", said that the original division of labor in the tourism industry is breaking, and cross -border integration has become a trend of market development. B & B can become a multi -functional entity cross -border platform for rural tourism destinations. The attempt of the "B & B+Guide" can also increase the service functions such as explanation, experience, peripheral line design. It will increase the interactive and immersive tourism experience scenes of the hostel, and also bring more comprehensive benefits to the homestay. The "B & B Fever" of the small holiday is confirmation.

The search volume of the moon, the starry sky, and the camping hotel rose more than 3 times from the previous month

This year's Mid -Autumn Festival has the characteristics of holidays. Visitors are more inclined to book a holiday -type hotel with complete reservations and special room types to find a sense of holiday atmosphere in the Mid -Autumn Festival. House hotels and micro -leave are also keywords for Mid -Autumn Festival this year.

Data from Qunar showed that the proportion of Gaoxing Hotel's reservation increased significantly. Compared with 2021, the proportion of high -star hotels in 2021 increased by more than 20 %, and the proportion of medium -sized stars in the same period in 2019 increased by 40 %. Among the hot search vocabulary of the Mid-Autumn Festival, the moon, the starry sky, the hot spring, the lake view, and the camping are the highest, and the average search heat rose by more than three times a week ago (9.3-9.5). More than 50 % of users who lived in the Mid -Autumn Festival chose to live for more than 2 days, of which the popular destination Changsha lived in more than 70 %, and the proportion of Nanjing, Wuhan, Shanghai, and Zhoushan reached nearly 60 %.

The moon is born on the sea. The Mid -Autumn Festival is the peak tourist season of the coast. Guangdong, Zhejiang, Shandong, Jiangsu and other areas. Lake viewing houses and sea view houses are hot. Large floor -to -ceiling windows and indoor viewing moon viewing are important criteria for tourists. Where to go to the platform on the platform, the reservation volume during the Mid-Autumn Festival holidays increased by more than 20 % from the previous week (9.3-9.5).

Eleven Hot Hotels are expected to rise in long -term tours

As one of the four traditional festivals, folk activities in various places in the Mid -Autumn Festival are wonderful. The moon worship ceremony, garden clubs, lantern exhibitions, guessing lantern riddles ... cultural activities in various places are "new". Cultural tourism scenic spots also innovate, integrate traditional customs and national style trends, and fill the Mid -Autumn Festival atmosphere. The Ctrip platform shows that the number of Mid -Autumn Festival tickets has increased by more than 30 % compared with the Dragon Boat Festival. Theme parks, mountain scenic spots, historical relics, museums, and zoos have become the most popular scenic spots TOP5.

Jinan Mid -Autumn Festival Popular Scenic Area TOP5: Tuotuquan Scenic Area, Jinan Fang Eastern God Painting, Qianfoshan, Quancheng Oletburg Animal Kingdom, Jinan Dinchuang Paradise. TOP5 in Jinan Popular customers during the Mid -Autumn Festival: Beijing, Guangdong, Shanghai, Jiangsu, and Hebei.

According to the data of the Ctrip platform, since the epidemic, the proportion of local orders in Jinan has risen year by year. From January to August this year, the proportion of local orders increased by 44%in the same period in 2019, an increase of more than 50%from the same period in 2019. In this context, increasing the tourism rate and expanding secondary consumption have become the only way to the scenic area. Linking the tourism platform starts from product planning and research and development, and has become a more efficient way.

Xie Xiaoqing, a senior researcher at the Ctrip Research Institute, said that the reservation before the Mid -Autumn Festival this year is high and low, and the overall increase in double -digit growth compared to the Dragon Boat Festival, which reflects the strong toughness of the localized leisure tourism market. We ushered in new growth opportunities and challenges. As the last long vacation in 2022, the popularity of the 11th Golden Week has not been decayed. Where to go big data, as early as September, the number of searches for the 11th travel increased significantly. The popular destinations for ticket booking were: Shanghai, Guangzhou, Kunming, Shenzhen, Beijing, Hangzhou, Nanjing, Xi'an, Chongqing, Xiamen.

Many passengers have reserved high -quality hotels during the 11th Golden Week in advance. Special room types such as sea view houses, floor -to -ceiling windows, viewing, and hot springs are hot. As of September 12, some hotels show that the volume of houses during the eleven period is tight. The listings on the 1st to 6th have been sold out.

Yang Guang, the person in charge of the vacation, analyzed that since the summer, tourists' travel needs have been there. The Mid-Autumn Festival holidays are mainly self-driving travel in 2-3 days. The amusement projects are mostly hiking in the suburbs, water fun, and RV camping. As the National Day holiday is approaching, the number of tourists who have planned to travel for small long -term travel, Guangzhou, Yichang, Enshi, Zhangjiajie and other tourist destinations such as tourist attractions have increased significantly.

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