The assistance team of Zhuhai in Caojiang Town promotes the development of local agricultural products and e -commerce, and live broadcasts have become villagers' new farmers

Author:Zhuhai Published Time:2022.09.13

The reporter recently learned that after the Zhuhai's assistance team (hereinafter referred to as the "work team) in Caojiang Town, Gaozhou City, the Zhuhai Town actively implemented the" Internet+"agricultural products out of the village to enter the city. Connected to promote the establishment of long -term stable production and sales docking relationships, and the sales of agricultural products are innovative. As of now, the online and offline sales of agricultural products in Caojiang Town have reached 690 million yuan, and the per capita income of farmers has increased by 3,000 yuan.

Since July 2021, the Zhuhai Agricultural and Rural Bureau, Zhuhai Modern Agricultural Development Center, Zhuhai Ocean Comprehensive Law Enforcement Detachment, Zhuhai Jiuzhou Holding Group, Zhuhai Media Group organized a group to settle in Caojiang Town, and Cao The Jiangzhen Party Committee and Government are highly integrated, and proposed to combine the local rural advantages and characteristics and market demand of the Greater Bay Area, firmly grasp the core leading industries such as litchi, longan, and Huaishan, and help Caojiang Town high -quality agricultural products from Xiaoshan Village to the large market.

The work team and Caojiang Town have formulated the "Implementation Plan for the Project of" Internet+"Agricultural Products Village Entering the Urban Project". The business training base was opened in 23 administrative villages in the town. All 5G signals were opened in rural areas, and live broadcasts became new farmers for local villagers. The work team opened the video number on the Douyin, hired a professional team to make, and made the local village appearance and the green ecological planting production process of the local village and the special agricultural products into a short film with a "temperature". The distance from Jiangte. At present, there are 22 386 e -commerce teams in Caojiang and 23 million fans.

The work team innovated the "1+1+N", "Internet+" operating mechanism and industrial system. Screen and docking a well -known e -commerce enterprise, choose the main body of industrialization operations in the town, and drive the main and small farmers to participate in the N towns and villages. Since August 2021, companies such as Zhuhai Agricultural Control Group and Guangdong Tianrong Cultural Industry Group have cooperated in depth to sell production and digital agricultural production and product circulation to promote industrial bases to become modern parks, road transportation changes, and road transportation changes. Delivery for the network, the farmland specialty has transformed into a "net red" explosive product. "Internet+" helps Caojiang's characteristic agricultural products to a larger market in the Greater Bay Area. At present, the daily sales of high -quality agricultural products such as Green Popular Eggs sells about 200,000 yuan, driving 6,390 employment in the job, including 431 poverty alleviation households.

On June 24, 2022, Caojiang Town held the first rural rejuvenation characteristic agricultural product show, inviting domestic well -known wholesale market Jiangnan Market, Western Guangdong Agricultural Approval, South China Fruit City, and 26 agricultural -related enterprises and 13 farmers' professional cooperatives in the town. Carry out production and sales docking, set up a 2,000 square meter exhibition area and product live broadcast room on the spot, providing a one -stop convenient service of "free exhibition, spot exhibition", the town committee secretary live and bring the goods, invite the entire society forces to actively participate in consumer assistance, online and offline on -site online and offline The sales of sales were 3.67 million yuan, and the signing amount was 78 million yuan, which caused a good social response.

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