Guangfa "Hero Post" and "Zhang Yu 130th Anniversary" Wine theme short video PK contest is waiting for you to participate!

Jiaodong Online, September 13 (Reporter Tang Meng) "Zhang Yu 130th Anniversary" 2022 The first wine theme short video PK contest in China will be officially launched, and it will solicit outstanding short video works with the theme of Zhangyu Wine. The solicitation time lasted until November 30, and invited Internet celebrities, bloggers, KOL and public participation who loved Zhangyu wine and was keen to shoot.

Yantai, as the only "International Grape · Wine City" in Asia, has a long history of wine culture. In 1892, the famous patriotic overseas Chinese, Mr. Zhang Yishi, became the first company in China to create the first industrialized brewing wine in China with the dream of "Industry Xingbang" and let more people drink wine in Shandong. The precedent of industrialized wine. As a result, Zhang Yu is known as "the birthplace of China's wine industry". After 130 years of development, Yantai has become the largest wine production area in the country, and wine has also become a business card passed to the world to the world.

In 2022, the 130th anniversary of Zhang Yu was the opportunity to create a city brand of "International Grape · Wine City" in Yantai, and diversified the cultural IP of Yantai's "wine" cultural IP, telling the world to the world. Directed by the CPC Yantai Municipal Party Committee's Network Information Office, hosted by Yantai Zhangyu Grape Wine Co., Ltd., Jiaodong Online Website hosted and co -organized by Yantai New Media Association to launch the "Zhang Yu 130th Anniversary" in 2022 China's first wine theme short video PK contest. He is committed to leading Volkswagen to taste Zhang Yu wine through the event, enjoy the romantic, elegant and beautiful life brought by wine, and allows the world to "slightly" because of Yantai.

1. Event setting

"Zhang Yu's 130th Anniversary" 2022 The first wine theme short video PK contest in China includes the registration of participants, short video shooting and sharing, and short video evaluation.

The contest collected excellent short video works with the theme of Zhangyu Wine, and asked each participants to publish short video works created on various traffic platforms. Finally Works and awards. The activity is mainly carried out in online forms to help the competition better, so that participants create better short video works. During the event, participants were welcome to go to Zhang Yu to check in and participate in the theme activities of Zhang Yu's 130th anniversary.

Second, activity time settings

(1) Registration and collection of participants: from now-of November 30

(2) Works of works: December 1-December 14th

(3) Expert selection: December 15-18

(4) Public announcement and announcement of the award-winning works: December 20-23

(5) Awards and exhibitions: December 24-the following year

Third, activity requirements

(1) Work requirements

1. Participating works are short video works, and the shooting equipment is not limited.

2. The theme of the entry must be combined with Zhang Yu wine, which can be:

(1) "Zhang Yu 130th Anniversary" related activities record video;

(2) Video of Zhangyu Wine and Food Journal;

(3) The 130th anniversary of the Zhangyu of Chaoyang Street (in the video and copywriting, the details and priorities of the activity should be highlighted, and the theme of Zhang Yu's 130th anniversary is closely at the shooting. The original intention of the whole people);

(4) Video of Zhangyu Industrial Park, Zhangyu Museum (after opening), videos of various wineries at home and abroad;

(5) Zhang Yuliu Forest Valley Marathon Competition (9.17) Event shooting;

(6) Zhang Yu's 130th anniversary picture exhibition (August to November, the cities in the tour in turn are: Yantai, Beijing, Jinan, Qingdao, Nanjing, Shanghai, Hangzhou, Fuzhou.)

(7) Use Zhang Yu wine to show emotional videos such as a good life, beautiful story.

3. Requires someone to appear, and can use the first perspective to combine various artistic performance methods (dance, talk show, oral broadcast, etc.) to fully present the content of the video to express, and do not make special requirements for shooting techniques and techniques.

4. The video must be original, and the shooting time is between July and November 2022. The video resolution of the work is not less than 1920*1080 (vertical screen or horizontal screen), the length is not less than 30 seconds, the format is not limited, and the screen should be clear and coherent.

5. The content of the work is healthy and more complete. The picture is high -quality, temperature, creative, and emotional, which can resonate with the audience.

6. The number of works is not limited. The works must be created closely around the theme of the event. The works that have nothing to do with Zhang Yu or Zhangyu wine are not involved in the selection.

(2) Activity participation method and process

From now until November 30, 2022, the participants can participate in the activities through the following ways:

1. Participants register:

Each contestant registered through the registration procedure to report his own name, contact information, active traffic platform name, platform ID account number, number of fans on each platform, and series of short video cases filmed in the past.

Participate in the two -dimensional code

Online celebrity PK race register for QR code

2. The organizer review:

The organizer reviews the registration materials provided by the participants. The review time does not exceed 60 minutes. Participants who pass the audit can shoot videos to participate in the competition.

3. Upload work:

Participants upload videos through various traffic platforms. It is recommended to upload the traffic platform is Douyin, Kuaishou, Video Board, Little Red Book, Watermelon Video, etc. After uploading the works, the participants need to download ["Zhang Yu 130th Anniversary" 2022 China ’s first wine theme short video PK contest] work report (click to download), fill in the effective link of the participating works released on each platform, and on the 1122 1122 1122 Prior to the 30th, the work form and source documents of the work were uploaded to the designated mailbox of the event.

Remark:

(1) Activity designated mailbox [email protected].

(2) Email Send title format: [Zhang Yu 130th Anniversary]+[Author Name]+[Phone], not submitted in the above format, it is deemed to be invalid.

(3) It is required that the source file of the work must not contain a logo, and the video format is HD MP4.

(4) Encourage the work of multiple platforms. One work puts multiple platforms to calculate the amount and read volume of all platforms.

(5) Example of the upload method of various platform video:

· [Douyin] Participation method: Open the Douyin APP, click "+" shooting or uploading works at the bottom of the screen, enter the "#· 130th Anniversary" in the title bar and@· · · to participate in the event.

· [Quick Hand] Participation method: Open the fast -handed app, click "○" to shoot or upload works at the bottom of the screen, add the label "#· 130th Anniversary", and@· · · · · to participate in the event.

· [Others] Platform participation methods. There are no restrictions on the release of the platform and a lot of goodness, but the title bar needs to enter the topic of "#· 130th Anniversary".

Fourth, work selection

At that time, the final awards will be selected based on the amount of video works provided by the contestants, combined with expert review, and comprehensively considering the creativity and content of the video.

Remarks: Calculate the total amount of all platforms. The work of the same content is uploaded to different platforms and calculates according to the number of works. The same author submits multiple video works and cannot be awarded repeatedly.

5. Award settings

The event will be awarded 3 first prizes, 5 second prizes, 10 third prizes, and 50 outstanding prizes.

The prizes are provided by Zhang Yu, with a total value of more than 200,000, as follows:

First prize

second prize

Third prize

Excellent award

Remarks: If the quality and quantity of the entries cannot meet the requirements of the organizer, the organizer can adjust the content of the award or vacancy.

6. Public announcement and announcement of the award -winning works

After the selection, the award -winning works were announced and announced on platforms such as Jiaodong Online and Zhangyu's official website.

7. Copyright Statement

1. All participating works must be the original design of the author and do not involve any intellectual property disputes and legal disputes. If the interests of the original intellectual property owner or the third party's interests will be damaged, the relevant legal responsibility shall be borne by the participants or the participating units;

2. The organizer is only responsible for examining the quality of the work itself.

3. The host organizer has the right to publish the entries for the release of publicity purposes (including commercial propaganda purposes), including but not limited to display, exhibition, reporting and publishing;

4. The award -winning works, the host has the right to display a series of national propaganda platforms to display the award -winning works;

5. If the quality and quantity of participating works cannot meet the requirements of the organizer, the organizer can adjust the content of the award or vacancy;

6. The organizer reserves the final interpretation right of this event.

All institutions and individuals participating in this competition have accepted all the above.

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