Racing high temperature and epidemic, Pujiang Kiwi landed on Pinduoduo "Super Agricultural Fair"

In April 2015, the new e -commerce platform Pinduoduo was launched; in December of the same year, Pujiang's "Fruit Second Generation" Qin Zhaoyong signed a business agreement to settle in Pinduoduo. In the past seven years, Pinduoduo has become the largest agricultural product upward platform in China, and Qin Zhaoyong's shop "Pujiang Four Seasons Orchards" grows together with the platform. Essence

Instead of making good quality and not asking for explosive orders, but seeking long -term and stability -the identity of Qin Zhaoyong all the way from the "second generation of fruit" to "e -commerce new farmers", and also helped many farmers in Pujiang in their hometown. Become "rich fruit".

On August 21, Pinduoduo launched the fourth "Super Agricultural Festival" for 24 days. Based on the "zero commission" of agricultural products, it invested 10 billion subsidies and killed thousands of people. , Grapes, kiwi, hairy crabs and other categories, create a batch of brand "super agricultural goods" with a sales volume of over 100 million pieces.

Although the continuous high temperature and epidemic in Sichuan this year have some impact on the picking sales of kiwi. Under the recommendation of the subsidy of the "Super Agricultural Festival", Pujiang Kiwi still goes against the trend and has become one of the fruits favored by consumers in the country.

△ Pujiang, Sichuan, is located at 30 ° north latitude. The kiwi variety is mainly red and yellow heart. Zhang Yue/Photo

From the resignation of central enterprises to return home, it became the earliest batch of merchants in Pinduoduo

Qin Zhaoyong was born in the countryside. His parents planted fruits like many farmers in Pujiang. After graduating from college, Qin Zhaoyong did not go home directly to take care of his father's business. Instead, he went to work in PetroChina in Xinjiang. Because of his own planting fruits, he will also pay attention to related sales platforms in his spare time.

In December 2015, Qin Zhaoyong observed that the sales of fruits on major e -commerce platforms were far from reaching its peak. At that time, Pinduoduo, which started agricultural products, was very strong. Still signed a paper contract, the official seal looks like a radish chapter, I also specifically found a lawyer friend to help check it. "

Because at the beginning, I used my spare time to do a lot of work, and the store did not get a lot of traffic. In the second half of 2016, because Qin Zhaoyong insisted on doing quality, the platform invited him to participate in the New Year's Day activities. Daily average. On the one hand, the operation of online stores has gradually stepped on track, and on the other hand, Qin Zhaoyong is the only son in the family. Xinjiang is too far away from his hometown. In 2017, he was determined to resign from the central enterprise to return to his hometown.

"At that time, Pinduoduo's volume was not as good as other e -commerce platforms, but I think there is still a lot of room for growth." After returning to Sichuan, Qin Zhaoyong set up a company with friends. The list of lists with high praise rates. "The fruit volume of the platform has developed rapidly, and the quality requirements are getting higher and higher. This is more consistent with the development concept of our company, and it has been done."

The data shows that as of the end of 2021, the agricultural products with a single product of Pinduoduo Platform had more than 6,000 agricultural products with a volume of 100,000+, and more than 50 agricultural products with sales of more than 1 million single products reached more than 50 models. National Fruit ". Pinduoduo has become the largest agricultural product upward platform in the country, which is inseparable from the help of "e -commerce new farmers" like Qin Zhaoyong who dare to innovate and try.

By relying on the advantages of origin, to create Pujiang kiwi star products

△ Pujiang Hongxin Kiwi is popular at the fourth "Super Agricultural Fair" in Pinduoduo.

Pujiang is a famous fruit county in Sichuan, and it is also the top 100 e -commerce e -commerce counties across the country. Data show that after nearly 20 years of development, Pujiang Kiwi planting area is nearly 100,000 acres, with an annual output of about 120,000 tons, which helps rural residents' per capita disposable income of more than 25,000 yuan, becoming the most advantageous and characteristic fruit industry in Sichuan Province one

Since the introduction of kiwi, Pujiang has stepped out of a way to turn the "green water and green mountains" into "Jinshan Yinshan". The patent varieties such as "Yan" forms the competitiveness of industrial science and technology.

Huang Jin, a growing household in Songhua Community, Shou'an Town, Pujiang County, is the beneficiary. His family planted 35 acres of red heart kiwi with an annual output of about 70,000 kg. In July and August, the mature maturity ushered in high temperature weather, so this year's kiwi fruit shape is smaller than in previous years. "Huang Jinchang introduced, but high temperature weather is also conducive to the transformation of sugar. This year, kiwi is higher and the taste is better.

Cao Wei is a partner of Qin Zhaoyong and is responsible for the purchase of the place of origin. According to him, the output is small and the sweetness is high, which determines that the production price of kiwi this year is higher than in previous years. "Every year we go deep into the field to choose fruits, and some farmers who have a high degree of trust in us will continue to sell the fruit to us." In Pujiang, they cooperated about 60 farmers like Huang Jinchang. Because they selected the quality of kiwi selected, the quality of kiwi selected High, the price of acquisition is also more competitive. Taking Huang Jin as an example, this year he planting kiwi income this year is about 300,000-35,000 yuan.

"Red heart kiwi is more resistant to transportation, long sales cycle, and is very friendly to e -commerce." Cao Wei introduced that the packaging of kiwi uses foam support and variety advantages. The overall sales rate is low. s reason. In order to maintain a good reputation, they are reserved after seeing the quality of the fruit at the place of origin, instead of blindly gambling. Because for several years, the "Pujiang Four Seasons Orchards" have become the best -selling list of Pinduoduo Strange Fruit and the top ten shops in Pujiang. Pujiang Kiwi has also become a star product of the "Super Agricultural Festival" this year.

Racing high temperature and epidemic, the agricultural goods festival helps to sell agricultural goods

△ Pujiang has formed a complete e -commerce industry chain such as fruit mining, sorting, packaging, cold chain, logistics, etc. Zhang Yue/Photo

In August this year, Sichuan experienced extreme high -temperature weather. The key nodes harvested by kiwi brought difficulties to e -commerce merchants and fruit farmers. "During that time, the fruit farmers basically got up at two in the morning and took the fruit picking team to the ground, and they could not pick it up when the temperature rose." Cao Wei said that during the high temperature, the fruit farmers opened the "night picking" mode to prevent kiwi from being exposed to high temperature exposure It is too mature.

In addition to the picking session, planting kiwi is also a very hard process. There are many processes such as fertilization, insecticidal, pollination, and bagging, and the labor cost is high. However, Pujiang has formed a complete industrial chain such as packaging and sorting, cold chain logistics, and social services. It is a relatively high income in the country. In addition, Pujiang has also established a 150,000 -ton refrigerator preservation library, which provides convenience for e -commerce stores and delivery.

"In recent years, with the active drive of e -commerce talents, the proportion of e -commerce sales in agricultural products has continued to increase. Now in Pujiang County, e -commerce sales can basically account for one -third of the entire kiwi sales. About 6 million yuan, about 200 million yuan in July and August. "Wu Qi, head of the e -commerce bureau of Pujiang County Business and Logistics Bureau, said in an interview.

In addition to the high temperature impact, the epidemic in September also caused trouble to Pujiang's fruit farmers and merchants. In order to reduce the impact of the epidemic, the Pujiang County Business and Logistics Bureau adopted two ways of "online and offline" to promote sales. On the one hand, guide electricity. Commercial enterprises implement pre -sale, misalignment and delivery, on the other hand, actively connect with the supermarket and increase the supply.

For business like Qin Zhaoyong, the most important thing under the epidemic is to be able to perform the contract normally. The sales period of kiwi every year will last from August to April of the following year. The daily single volume is maintained at about 3,000 orders. "This year, it encountered drought weather and caused a small proportion of large fruits. We can be satisfied with such a single quantity."

"Good agricultural goods must not only produce, but also sell them. We start with farmers and innovate 'farmland clouds' to promote the large -scale 'production and elimination of high -quality agricultural products'. The Agricultural Fair is one of the effective grasps. "The person in charge of the Pinduoduo Agricultural Festival said that this year's" Super Agricultural Development Festival "has invested 1.5 billion support resources, that is, he hopes to continue to help good agricultural goods like Pujiang kiwi. Accelerate upward and share joy with farmers, consumers and merchants.

- END -