Shandong Shouzheng: Promoting the strong engine of "two innovations" of culture

In the just -concluded "Lotus Cup" Shandong Crafts and Crafts Design Innovation Competition, the "Dragon -Entry Sculpture Luban Lock Series Products" created by Li Hao, the inheritance of Li Hao, Tengzhou The product design shows the aesthetics of Oriental and won the gold award. In September, Li Hao was nervously preparing for the third China International Cultural Tourism Expo and the first Chinese traditional craft conference.

The sculpture process represented by Luban Suota, with the seven large doors of art drawing, weaving and dyeing, woven and dyeing, weaving and fascination, firing forging, lacquerware drawing, four treasures of the essay, food consumer consumer, together, it forms together. The "Shandong Hand -made" brand system. Shandong actively promotes the creative transformation and innovative development of the excellent traditional culture of China, and focuses on promoting the "Shandong hand -made" project this year.

From the middle of the long years, the "Shandong Hand", which is newly created by innovation and creativity, quietly awaken Qilu's traditional culture, and adapts to the current market demand and aesthetics, full of modern people's lives.

Luban's original Luban lock was composed of 6 wooden sticks. Li Hao led the team to design and successfully produced the 24 structured Luban locks to decorate the pattern representing the local culture of Tengzhou. It can be played, appreciated, and collectible. Today, Luban Tian Gongmu Co., Ltd. founded by Li Hao, hired multiple "post -00s" designers, designed and developed more than 100 types of "Holy Craftsman Luban" series of cultural and creative, which has obtained nearly 50 national patents. The annual output value exceeds 10 million yuan.

In the flagship store of the Jinan East Service Area of ​​Qingyin, more than 600 well -known hand -made products of more than 600 varieties are full of experience activities such as art performances, projection theater, and online celebrity live broadcast on -site display. "On the highway network of Qilu densely weaving, hand -made flagship stores are like cultural windows. People watch, experience, and purchase through Weifang Kite, Yantai paper -cutting, Yangjiabu wood version of the New Year painting Xu Hui, director of the market development center of Shandong High -speed Service Development Group, said.

Abandoning the "instilling" product display and focusing on the live experience of "people traveling in the play" -a hand -made flagship store created in accordance with the unified image, unified design, and unified brand model. Scenic areas, supermarkets, hotels, non -legacy workshops and other places. The relevant person in charge of the Provincial Cultural Reform Office stated that through the creation of the "Shandong Hand -made" regional public cultural brands, a series of exhibition experience platforms run online and offline, comprehensively deploy counters and physical store channels, better walk into the public life, and will go to the past. The scattered hand -made techniques gathered into a "fire" to light up a complete cultural image.

On June 26 of this year, after the fierce competition of online voting, expert review, field inspection, and publicity, 2162 reporters produced a list of "Shandong Handao · Preferred 100". At the 3rd China International Cultural Tourism Expo and the first Chinese traditional craft conference, Kongfu Yinge, Zhangqiu iron pot, Pingdu grass editor, Caoxian Hanfu, Linyu Liu editor, Zibo ceramics, Taishan jade and other "Shandong Hand -made · Preferably 100 "boutiques will appear.

In the core business district of Quancheng Road, Jinan City, a hand -made, purchased, playable, and experienced hand -made "net red punch place" -Shandong Hand -made Exhibition Experience Center will also be opened at the same time on the opening of the expo. The purpose is to build a benign relationship with life, behaviors, and consumers through specific scenes, so that people can get a richer cultural experience and aesthetic pleasure in consumption of "Shandong Hand -made".

On the evening of September 11, the Shandong Shouzhuo Exhibition Experience Center was still brightly lit. The design of the noodle butterfly pattern and paper -cut elements expresses the beautiful meaning of "you bloom and the butterfly comes". Teachers and students from Shandong Academy of Arts and Crafts and the construction team each perform their duties and are intense. The young face shows the youthful power of "Shandong Hand".

Source: Volkswagen Daily

Edit: Weekend

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