Qilu Chao Review | "Good guests Shandong Hao Pin Shandong", Shandong's "good" is true

Propaganda is also productive forces, and positive energy must have a large flow. On September 8th, the promotion activities of "Her Hakka Shandong Shandong" were held in Beijing. At 10 am on the 10th, the promotion event was broadcast on the entire process of CCTV and CCTV Finance. At the same time, the main media in Shandong Province also broadcast simultaneously. Under the Internet, at the Mid -Autumn Festival, they entered Shandong Xuanxuan together. Push the "good" time, from "hospitality" to "good product", Shandong's "good" is being seen and touched, it is real and sensey.

This time, Shandong took the initiative to submit this new business card to the country and the world with the help of CCTV platform- "Her Hakka Shandong Haopin Shandong". It is a low -key Shandong self -opening in front of the audience. The image, and all this just wants more people to know Shandong more deeply, understand Shandong, and fall in love with Shandong.

Good guest's Shandong, quality highland

"Good guests in Shandong Shandong", Shandong chose such a business card to promote themselves to let more people understand, understand and fall in love with such Shandong.

Confucius and Mencius, the state of etiquette. "Good guest Shandong" has highly condensed the human moral qualities such as Chongli Shangbin, enthusiastic hospitality, righteousness, simple and kindness, etc. of Shandong people who inherit the Qilu cultural genes. "

Although the taste is expensive, you will not dare to reduce the strength, although the processing will not dare to save artificially. "Good product Shandong" is even more "water to the canal". Behind Shandong has always implemented the "source living water" with strong quality and strategic strategy. Strong quality and pursuit of reliable quality, Shandong has never relaxed.

The soul of quality is in ingenuity. Behind high quality is the pursuit of the spirit of craftsmanship, and it is the attachment to improving and excellent innovation. From ancient times to the present, Qilu land has always been the spirit of craftsmen, and Luban is an outstanding representative. In recent years, Shandong has vigorously promoted the spirit of craftsmen and spared no effort to cultivate modern "craftsmen." In this regard, Shandong proposed that "Qilu craftsmen" and "Qilu craftsmen" gave 50,000 yuan and 10,000 yuan in personal funding, and the "craftsman innovation studio" led by it gave 250,000 yuan and 5 at one time, respectively. 10,000 yuan of innovative funds.

The Shandong Governor Quality Award selected by Shandong since 2009 according to the two -year rhythm of the two years, it also reflects special attention to high -quality and high quality. There are no more than 10 units and individuals commended each session. It can be seen in management measures such as 2 million yuan.

Good people make good products. From "Her Hakka Shandong" to "Her Hao Shandong Haopin Shandong", Shandong highlights the evaluation indicators such as quality, innovation, brand, benefits and green development, and gradually speak and love the "good products" that are gradually well known and loved by consumers. The "good product" is the market trend of consumption upgrades and the beautiful life to increase the choice, quality, and strength of people's pursuit, which is the intention of this business card and the sincerity of Shandong.

Behind the business card is the spiritual support and cultural accumulation. It is Shandong's pursuit of "innovation", the adherence to "inheritance", the dedication of "ingenuity", cherishing the "quality", and the emphasis on "love".

Shandong in the road of strong brand province

"Good guest Shandong Good Pin Shandong" is a regional public brand focusing on the Shandong Provincial Party Committee and the Provincial Government. When the standard becomes a general "language" of the world and the commanding heights of market competition, it will promote the "Her Hakka Shandong Shandong" regional public brand, and to launch strict selection and dynamic supervision of Shandong Good Pin. Essence

In fact, in order to strengthen the construction of regional public brands, Shandong has been carefully polishing the public brands and actively acts.

First of all, in 2020, the Shandong Provincial Government Work Report clearly proposed the key task of building a brand system for the "Good Pin Shandong" brand system, and took the lead in proposing a regional public brand with the provincial government documents.

In February 2021, Shandong issued the "Several Measures on Construction and Sharing" Good Pin Shandong "to promote high -quality development, and proposed to build a" good product Shandong "product, enterprise, industry, region, geographical sign" 4+1 "brand system.

On March 2nd this year, Shandong released the first batch of 223 "good products Shandong" brand list, covering a total of 14 categories in the manufacturing, consumer goods, and agricultural products. The old Shandong old name has a leading high -end manufacturing equipment in the country.

Then this time it coincides with the "Heroy Shandong Haopin Shandong", which is introduced to the entire network, nation's and even the world's heavy promotion, through the "Heroy Shandong Haopin Shandong" regional public brand construction, it continues to obtain new kinetic energy, opens new space, and opens new space. Shape new advantages, promote the leap from Shandong from a large brand to the brand's strong province, and help high -quality development. This is the essence of righteousness, and it is also the embodiment of Shandong's conspiracy, acting, following the situation, and taking advantage of the situation.

The promotion activity, with the help of the entire media matrix of the Central Radio and Television Terminal, helps the "Heroy Shandong Haopin Shandong" brand steady. In this way, in the process of "good product" in Shandong and the world, "Hochia Shandong Good Pin Shandong" -n a clear, clear, stable, and distinctive brand cognitive brand cognition about Shandong products and services Establish it simultaneously and gradually become a beautiful business card that recognizes the high -quality development of Shandong.

Shandong's "smart manufacturing", which shows the strength of "Good Pin Shandong"

It is worth pointing out that, in addition to the traditional Yantai Apple, Zibo Ceramics, Weifang Nuclear Carving, etc., 100,000 tons of smart fisheries large -scale farmers "Guoxin No. 1", a speed of 600 kilometers per hour, represents a high -speed magnetic suspension train that represents "China Speed". There are only 50 grams of Golfu two -person AR smart glasses, Weichai's body thermal efficiency of 51.09%diesel engine, a vitamin -shaped Witao surgical robot with a maximum of 540 ° imitation wrist design ... , High -end equipment, high -end chemicals, new energy and new materials, such as the impressive science and technology science and technology, show the hardcore strength of the "good product Shandong", which represents the direction of high -quality development in Shandong. A few days ago, the press conference of the theme series of "Walking in the front and opening a new bureau" held by Shandong announced that the main indicators determined by the "five -year breakthrough" of the new and old kinetic energy conversion of Shandong were basically completed, and 119 key tasks were fully landed. The new pattern of new kinetic energy leading economic development has basically formed. On this basis, the state supports Shandong to continue to take the major historical mission of deepening the conversion of new and old kinetic energy and building green low -carbon high -quality development.

It can be understood that these hard -core products can be produced in Shandong, one is due to the advantageous foundation and innovation of Shandong's continued struggle. On the other hand, it has also become one of the "Made in Shandong" intelligent transformation results. Vivid epitome. There is a clear understanding of the "Nine major advantages", and there is a driver of "Top Ten Innovation". Innovation and creation have been engraved in the bones of Shandong. ", Win the" high identity "for yourself, and in the national intelligent manufacturing strategic layout, use the strength and responsibility of Shandong intelligent manufacturing.

Even, we can foresee that the "good product Shandong", which is steadily moving towards the direction of intelligent manufacturing, will definitely make more fruitful fruits in the future.

In the end of the harvest season, the beautiful business card of "Good guest Shandong Good Pin Shandong", the beautiful business card of Shandong, actively announced it to everyone. "Good product" honesty. The Mid -Autumn Festival, this time Shandong's self -promulgation is also successful.

In the promotion of enthusiasm and sincerity, the quality and reputation of Shandong's "Good Pin" and "Good guest Shandong", a very credible regional public brand, entered the same way and achieved each other. High -quality development of Shandong. Good guest is true, good products are cheerful. This business card is like a window. From this we can see, feel, and even touch the inheritance and innovation, persistence and breakthrough of Shandong in Shandong, as well as rustic and kindness, confidence and enthusiasm.

Source: Volkswagen.com

Edit: Weekend

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