Who will not like live broadcasts with knowledge?

Author:Changjiang Daily Time:2022.06.21

Original title: Who would not like live broadcasts with knowledge?

【Technology Observer】

Dong Yuhui was shocked by the live broadcast. When an English teacher with 8 years of teaching experience transformed into an anchor with a goods, lectures became heavy, and the sales of goods became more and more swarming. Some content anchors and knowledge -based live broadcasts are well -loved by netizens, and also given a clear stream to the live broadcast industry.

In recent years, the live broadcast industry has also been "rolled". Everyone is playing creativity in each show, some dancing, some acting, some tell stories, some do it ... In the process, it is inevitable to have a mediocrity in traffic, causing the audience's aesthetic and ugly fatigue. Several head anchors have similar styles. Although the live broadcast industry is steadily larger, the model innovation is weak, the vision cannot be expanded, and the perception is difficult to upgrade.

The introduction of knowledge broke this deadlock. Knowledge anchor naturally implanted knowledge in the process of bringing the goods -how does the original cutting bull row say, "Original Cutting"; do you do n’t like raw food or ordering, how do you say that the meat is cooked? You can tell, "Medium Well". Here, there is no roar to buy and buy, there is no dramatic countdown, simple, and talk, but it is lively and does not urge induction. With the tone of grassroots but not losing the pattern, it evokes the resonance of the audience.

Earlier, when CCTV host Zhu Guangquan participated in the live broadcast, the live broadcast content instantly improved the grade, and the audience shouted. This is the power of knowledge. It has a spiritual connection between the anchor and the audience, which makes everyone gain. "Knowledge Economy" is also well explained here. The economy is stronger and greater. It always requires knowledge blessing, even if it seems that it does not require high education to bring the goods industry.

Dong Yuhui's popularity is a good thing for the live broadcast industry. An anchor with a deep cultural accumulation of exports, which can be described as dimensional and benign stimulus to the industry. At the same time, let's think about the profession of the anchor with the goods, can we be given richer connotation, thereby leading the new fashion of the future live broadcast industry? (◎ Yang Xue)

Editor in charge: Xiaoyun

(Source: Science and Technology Daily)

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