New media: "Three -rural" self -media help Chinese rural rejuvenation

Singapore's "Lianhe Zaobao" website published on September 11 entitled "Playing the" Three -Rural "Short Video Village Husband and Farmer Farmers from the Media Fat Monument". The full text is as follows:

Sister Fang, 56, experienced the first live broadcast of life a few weeks ago. In front of the camera, Sister Fang explained while rubbing the powder ball, showing the production process of "brown sugar" common food "brown sugar" in southern China. She spoke with a strong accent. The brick stove behind her burned firewood.

Sister Fang's home is in the village of Shaoguan, Guangdong. On the short video platform, her self -introduction is "sharing the experience of rural areas." In recent months, Sister Fang posted some videos of rural life on the platform. Although these lack of post -production videos are slightly rough, it does not prevent her from accumulating some attention. After the number of fans reached the threshold of the platform, Sister Fang began to broadcast live.

"My friend helped me prepare the lecture, but the first live broadcast was almost speechless." Sister Fang told reporters in an interview that starting to make videos and live broadcast was inspired by others. After slowing down and accumulating some experience, I hope to devote myself to the future.

Bloggers who are active in the field of short video platforms (agriculture, rural and farmers) are active in the field of short video platforms (agriculture, rural areas, and farmers). In recent years, more and more in China. They recorded their lives with a simple lens, showed the rural scenes and customs of the north and south of the river, and "divided into a share" on the self -media track. How much flow, flow and how much wealth can be transformed from people, but in the context of the general slowdown of fans increased by video platforms, phenomena -level bloggers in the "agriculture and rural" field have frequently appeared, and demonstrations are constantly formed. effect.

The short videos of rural life are popular in China and the popularity is not reduced. Zhou Xiaopu, a professor at the School of Journalism of Renmin University of China, analyzed in an interview that Internet celebrities represent the cultural needs and aesthetic needs of the people to some extent. The environment, healthy lifestyle and warm interpersonal relationship. This has a strong contrast with urban life with high stress, fast rhythm, and duplicate content, which not only relieves the nostalgia from rural people, but also arouses the longing for the simple and simple life of the city.

Zhou Xiaopu pointed out that among the major short video platforms in China, the average age of Bilibili (referred to as station B) is younger, with more than 50 % of users who are young people, but many "three rural" Internet celebrities gathered in B Standing, there are millions of fan -level bloggers. This also illustrates from the side that short videos of the "agriculture, rural areas" are not only the nostalgia needs of middle -aged and elderly people, but also in line with the aesthetic and cultural needs of contemporary young people.

Yan Fankun, who is engaged in new media training in the field of agricultural capital in many parts of China, pointed out in an interview that the "agriculture and rural" field is currently divided into two categories. One is agricultural products, that is, selling things, including specialty products, fruits, etc.; The other is the promotion of pesticides and fertilizers. These two categories are now using self -media.

Yan Fankun said that in the past, ordinary people should understand agricultural technology and national policies. They mainly relied on government and media to publicize that enterprises should promote chemical fertilizer, pesticides or technology, and also need to sell them around. to fulfill. The network also helps farmers sell products faster and bring economic benefits. Since the media is the fastest, the most widely touch rate, and the lowest cost in the field of "agriculture and rural areas". Many companies have operated the product promotion effect that can only be achieved in five years.

The "agriculture and rural" category continues to be popular, and behind it is the support of official policies. China is actively promoting rural revitalization, promoting agricultural informationization with "Internet+", and promoting rural economic development. China's "Fourteenth Five -Year Plan" plan has proposed to accelerate the construction of digital countryside, build a comprehensive information service system for agricultural and rural areas, establish an agricultural information inclusive service mechanism, and promote digitalization of rural management services.

The content output and monetization of rural themes also receive more traffic support from short video platforms. As early as a few years ago, the Chinese short video platforms such as Douyin and Kuaishou began a support plan for the creators of the "agriculture, rural areas, and rural areas." According to the information released by Douyin's first rural guardian conference in August this year, it has been attracted to the participation of more than 11,000 creators since the plan to launch the rural guardian plan for the launch of the rural guardian plan, involving more than 6,000 villages, which drives rural agricultural product sales More than 18 million orders. Short video platform Kuaishou also launched the "Three Farmers Fast Growth Plan", "Autumn Plan", "Planning Plan".

With the favorable national policy and the encouragement of the platform, rural creators who entered the "three rural" short videos in the future are expected to be increasing.

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