Xinhua View Point 丨 Cycling Hot drives bicycle consumption upgrade

Xinhua News Agency, Beijing, September 13th.

Xinhua News Agency "Xinhua View Point" reporter

"The circle of friends in the circle of friends, tight -fitting sportswear riding photos into fashion", "dozens of people ride a group for 100 kilometers" ... Recently, ride heat has appeared in many places, with new elements such as sports fitness, fashion, technology, "silent for many years "The bicycle returns to the public vision, causing a new round of consumption boom. The "Xinhua View Point" reporter found that the sales of bicycles with both traffic mobility and outdoor sports have risen all the way.

Bicycles return with sports, fashion, and technology elements

On Chang'an Street, Beijing, the cool bicycle riding enthusiasts have become a landscape. Some riders are not satisfied with "brush Chang'an Street" and "brush the second ring" on the weekend, but ride daily commuting.

"In the past two years, I have obviously felt that riding heating up. I live in Haidian, work in China Trade, and I often ride to get off work at 15 kilometers." Mr. Liu, a citizen of Beijing, said.

According to the survey data of the Beijing Municipal Transportation Commission, Beijing citizens' willingness to slow down has continued to increase, and the annual cycling volume of bicycles has been increased from 50 million times in 2017 to 950 million in 2021.

At the 2022 "Splendon Taiyuan" National Cycling Festival, the riders ride on the Taiyuan River Bicycle Cycling (taken on July 10). Xinhua News Agency

With the completion of urban green roads, cycling has become one of the popular outdoor leisure methods. The hottest cycling section of some cities will also be "traffic jams" on weekends.

Riding tropical fire sales and rental, middle and high -end mountain vehicles and highway cars are "difficult to find" to become the norm.

Li Qiuju, the person in charge of a bicycle life experience hall in Wuqing District, Tianjin, said that since this year, all brands have risen, an increase of 50%over the same period last year.

The reporter visited a number of bicycle stores and found that since this year, many road vehicles have been out of stock. A bicycle brand flagship store in Xicheng District, Beijing, advocated that Mr. said that in the past two months, road vehicles for 10,000 yuan professional competitions are out of stock in the country, and booking needs to wait for 3 months.

The person in charge of a bicycle rental company told reporters that since the "May Day", the company's bicycle rental business has been very popular. In addition to the hottest period of the weather, the company's vehicle supply is in short supply, and the car must make an appointment in advance on weekends.

In addition, online sales of bicycle -related products are also very popular. The reporter learned from Jingdong Mall that during the "618" period, the turnover of bicycle parts increased by 100%year -on -year, and the turnover of ride -wearing equipment increased by 80%year -on -year. The trading of multiple brands and helmets increased by more than 300%year -on -year.

Why does the ride heat rise?

Several experts pointed out that due to the epidemic, people's long -distance travel decreased, and outdoor activities were carried out in urban and surrounding suburbs, and bicycles became the best choice.

Sun Haibin, director of the Outdoor Sports Industry Research Center of Beijing Sports University, said that riding fever is not a sudden phenomenon, and has been gradually heating up these years. Many urban planning concepts have changed, and road infrastructure has been improved to meet more riding needs; many cities engage in sports tourism in the whole region, organize professional -grade cycling events, and drive more people to join the cycling.

In the past two years, more and more young people have joined the cycling team. It is common for a three -generation oral person to ride together. Wang Changkun, chairman of the Chaoyang District Bicycle Sports Association of Beijing, said that the number of cycling enthusiasts has grown rapidly, and it has changed from professional athletes, members of the cycling club, retired employees to a citizen of all ages. Cycling enthusiasts "group expansion" and "per capita vehicles" jointly drove bicycle sales growth.

It is worth noting that cycling has changed from fitness to social activities. Sun Haibin said that young people's sunshine and fashion showed by the riding also brought quietly changes in the attributes of cycling movements. Some young people rode not only for fitness, but also the psychological needs of social "punch cards" to shape their personal image. Essence Professional bike itself is a relatively stable niche market. Amateur enthusiasts flocked, resulting in the supply of mid -to -high -end bicycles.

Rise of the brand of domestic bicycles

Several experts said that "a car waiting for a car in 3 months" was partly due to the impact of the epidemic, and the production capacity of the mid -to -high -end bicycles of foreign brands was insufficient.

"Due to the complete supply chain, domestic brands are rapidly expanding production capacity to win the market." Liu Chunsheng, head of a bicycle accessories company in Zhuhai, said that the domestic transmission produced by the company made up for the gap of imports. Sales this year have increased by more than 60%year -on -year.

On September 8th, workers were busy on the production line in a bicycle production enterprise in Wuhe County, Bengbu City, Bengbu City, Anhui Province. Photo by Huang Bohan, a reporter from Xinhua News Agency

Many interviewees believe that in recent years, domestic mountain vehicles and road cars of local enterprises in Shandong, Jiangsu, and Shenzhen have gradually become active in the cycling circle, and the innovative vitality of domestic enterprises has also been stimulated.

Liu Chunsheng said that most of the markets of mechanical transmission have long been monopolized by overseas brands for a long time. At present, enterprises carry out core component innovation, R & D and production of next -generation transmission.

Yang Yufeng, general manager of a bicycle manufacturer in Tianjin, demonstrates an app to reporters with a mobile phone. The riders can make both a nearby car, real -time chat, forming a cycling team, and can play on the virtual track, both sports and social functions.Through the vehicle sensor, the APP monitor the physical condition in real time, and provides technical support for remote maintenance of the faulty vehicle."This can effectively ensure the health of the riders." Yang Yufeng said.Guo Wenyu, vice chairman and secretary -general of the China Bicycle Association, said that the industry will seize new opportunities for consumption upgrade, expand the market, continue to expand the supply of mid -to -high -end sports bicycles, and continuously increase product technology content and added value.

Guo Wenyu said that at present, the grade and added value of bicycle products in my country have been further improved, and the bicycle industry shows the strong toughness and great potential of continuous and stable development.In the future, the deep integration of advanced manufacturing and modern service industries will definitely promote the ecology of the bicycle industry to accelerate innovation and accelerate the reconstruction of the industrial system.

[Editor in charge: Wang Yan]

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