Good guest Shandong Haopin Shandong ｜ Playing "Good Guest Shandong Good Pin Shandong" integration and spreading stimulates the "movement"

[Lightning Comment] Recently, the promotion and promotion event of "Her Hakka Shandong Goods Shandong" jointly organized by the Central Radio and Television Station and Shandong Province was held in Beijing. During the Mid -Autumn Festival, "Her Hakka Shandong Shandong" was promoted to become "hot words". From magnetic suspension trains, surgery robots to Yantai Apple, Haier, Goer, Weichai, Chongqi, CIMC Qingdao Sifang and other companies appeared, showing the charm and strength of the Shandong brand.

The active showing high -quality development of the new appearance is sparkling and exciting, creating a high -quality "business card" in Shandong. Shandong showed the results of independent brand cultivation with a more proactive attitude, and vigorously promoted the "movement" of the Shandong brand to the world. This promotion interprets the value and connotation of "Her Hao Shandong Goods Shandong", and has become a vivid practice of creating independent brands in China. Yantai Apple, Weifang Nuclear Carving, Guoxin No. 1 breeding ship, State Grid 5G smart power inspection robot, Taishan sports carbon fiber bicycle, good product "gorgeous appearance" and "sucking powder" countless, strengthen the brand with innovative programs and communication methods Showing publicity, through in -depth cooperation with the brand propaganda, the effect is significant.

Take the initiative to do a good job of cultural propaganda and innovation, and the "strong sound" of the "complexity" on the TV and the mobile terminal. Jointly organized, gathered advantageous resources, high -standard communication matrix condenses the joint efforts of all parties, and the spread of spreading and topical hot words has stimulated the general recognition of the screen inside and outside the screen, and the Internet. In the product promotion process, the host promoted the science and technology innovation products in "Good Pin Shandong" through large -screen animation, focusing on displaying the high -speed magnetic suspension train of CRRC, Weichai's body thermal efficiency of 51.09%diesel engine, Goel VR/AR Products, Weigao Surgery Robot. The blessing of hardcore technology, Shandong's creation is fully shining. Shandong actively seizes the development opportunities while handing out the dazzling "business card", which not only shows the effect of "hospitable Shandong Haopin Shandong", but also gives positive energy a large flow.

The encounter between the festivals and good products is to focus on "the transformation of Chinese manufacturing to China, the transformation of China's speed to China, and the transformation of Chinese products to Chinese brands." All media exert their strength, launch multiple programs, amplify the "decibels", improve the communication effect, focus on the gathering of high -quality industries, empower the brand strong province, and show the practical situation of "walking in front and opening a new bureau". , Interpret the pose of innovation leadership and step forward. Shandong has in -depth optimization of communication paths in the overall situation of national development, releases "new vitality" in the new prospects of the development of painting, and continuously interprets the "two innovations" of culture.

Time lives up to the strugglers, and step by step towards the future. Put out the "combination boxing" created by the "Her Hakka Shandong" brand, play the "symphony" of brand promotion, and show new ideas and new measures for Shandong cultural propaganda and innovation. At the moment when content brand, interactive intelligence, and communication platformization, Shandong is making outstanding traditional culture "light" in the new era with a more active attitude, and the "hard core" power of "forging" scientific and technological innovation New driving force, compose a new chapter in the construction of a strong province. (Text/Luo Ning)

Source: Lightning News Client

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