Cultural travel talks to promote new development of urban characteristics

Urban image is the product under the influence of historical context and regional development. In recent years, as culture has become an important criterion for measuring the quality of the city, the language of literature and tourism has played an important role in interpreting the characteristics and appearance of urban characteristics and appearance, highlighting the heritage and strength, and helping innovation and upgrade, which has promoted the new development of the city. During the "Fourteenth Five -Year Plan" period, a new pattern of cultural tourism development with a cultural attitude, aesthetic attitude and value attitude will be ushered in. As an important part of the characteristics of urban cultural characteristics, the construction of cultural tourism and discourse must combine the characteristics of the characteristics of the times, and pay attention to the overallness, diversity and sustainability of urban development, and empower the high -quality development of Zhejiang cities.

Construction with innovative words that combine interpretation and the truth

Regional culture provides basic elements for the creation of urban characteristics. The construction of urban cultural tourism discourse must excavate and innovate regional cultural connotation.

Show the unique value of cultural essence from a public perspective. Geographical tourism should be landed in the way of popularizing and popular communication methods. You can make full use of film and television works, digital cultural and creative media discourse modes, innovate humanistic landmarks and symbols with regional characteristics, and deepen people's unique impressions of the city. For example, Hangzhou focuses on further creating "Song Yun Culture", innovating and developing cultural landscapes such as De Shou Palace, Yanguan Lane Southern Song Royal Street, Hangzhou Confucian Temple, Tai Temple, Bagua Tian, ​​Su Dongpo Memorial Hall, etc., and make full use of technological methods such as naked eye 3D and holographic image. As well as presentation of ceremony scenes, non -heritage cultural performances, technical scene teaching, etc., combine the context and personalized language of the times to enhance the attention of audiences, especially young people.

Promote the sustainable development of tourist cities with the truth. At present, although some cities have refined a certain cultural symbol to carry out urban image marketing, the form is out of content, and there is a gap between cultural representation and connotation. Only based on accurate understanding and correct use of cultural essences, can we truly play the role of reinforcing cohesion and cultural identity. For example, the creative sound and dance poem and paintings of the Spring Festival Gala of the Year of the Tiger, integrating performances, text, images, music, and technology, showing the beauty and humanistic heritage of Fuchunjiang, and achieved a good urban promotion effect. As a result, it can be combined with online and offline ways. On the one hand, the true discourse is targeted into the design of information areas such as the scenic area, museum, exhibition hall, corporate park, school, portal website, online reservation platform and other information areas. Among them; on the other hand, vigorously develop urban research tours, expand research tourism routes and markets around the original cultural scene, and enrich the experience of tourist experience.

Construction intelligent words that are guaranteed and collaborative

The intelligent talk system has both "cultural" and "technical", creating a new type of cultural form combined with human -computer. The output of ideas and values ​​is often more hidden and efficient, which also provides new new cities to improve the impact of urban influence path.

Do a good job of discourse on both sides of the supply and demand. In recent years, Zhejiang has done a series of work in the advancement of the integration of cultural tourism. With the new development of the digital economy, these tasks meet the new needs of people, and also bring challenges to the original discourse ecology. Cultural tourism talks should be planned and renewed the innovation content and expressions of regional culture. At the same time, it is necessary to consider the acceptance and practical needs of groups of different ages, different occupations, and different customs to promote the development of urban development.

Build a discourse system for coordination. The intelligent discourse system has a differentiated and layered discourse representation. In the context of unprecedented tourism competition, choosing or creating hot events, which in turn triggers a large -scale sharing of media and social platforms to form and form tourism fashion. For example, many tourism websites have made some users have a sense of cultural identity and belonging to related regions through travel strategies, gourmet lists, and experience sharing. For another example, an immersive experience based on science and technology and text creation innovate the interactive model of cities and people, making the image of the city more sensitive, touching, and visible, and it has become a hot spot for the development of cultural tourism. The digital economy -enabled tourism project is undoubtedly a distinctive highlight of urban cultural innovation. It is necessary to accelerate the establishment of a smart discourse system combined with top -level discourse, public discourse, folk discourse, and citizen discourse. In particular, the subject of authoritative subjects should further realize the role of the role of information publisher to the relationship between the founder, amplify the value and attractiveness of the era culture, and rely on the user functions of digital windows to select key opinions of key opinions of different nationalities, fields, and age to share together Build a relationship network, adjust the perspective of narrative, and form a characteristic path.

Construct a characteristic words with common and recognition as the core

At present, with the general improvement of people's living standards, a single, homogeneous, and superficial cultural tourism products and services have no longer meet the needs of tourists. Only by combining material and spirituality and working in the aesthetic interest and value core of cultural tourism can we achieve long -term communication effects.

The combination of deeds leads the audience's cultural aesthetics. For example, the Chinese and English propaganda slogan of Hangzhou Tourism "Most Remember Hangzhou", "Hangzhou, Living POETRY" often can widely evoke people's beautiful associations for Hangzhou city scenery, food, daily life and other aspects. , Further enhanced the appeal of the city.

Analyze and consider the cultural differences of the country. The competitiveness of discourse comes from its uniqueness and the value identity derived from it. Only from the level of cross -cultural nature and sublimation to emotional identity can the language of literary tourism be enhanced to enhance international discourse and spread. Because the East and the West are still in different public opinion fields, for countries with high -language contexts, they can properly use a gentle and restrained narrative method. For countries with low -language and context culture, they should fully study the agenda and trigger emotional resonance. Construct the discourse with the principle of linkage and integration

International cities and historical cities are two sides of urban development. Especially in the era of globalization, the role of cultural soft power should not be underestimated. The international development of the city requires an international cultural tourism language system.

Strengthen the linkage effect with cultural integration. While innovating the regional culture, we must build a higher stand in the concept, category and expressions of cultural tourism, and promote the linkage choices of various media at home and abroad. If you must give full play to Zhejiang's humanistic and ecological advantages, construct the beauty of the East through the discourse such as humanistic monuments, natural scenery, poetry, songs, and other discourse. , Connect the practice of Zhejiang's urban brand with the community of tourism destiny.

More accurate implementation of internal and external integration. Under the trend of spreading discourse and integration of each other in the city, it is necessary for Zhejiang Cultural Tourism Dialect Planners to compare the global urban systems to sort out the characteristics of Zhejiang faster and better to the world. Tourist resources of theme. For example, the international cultural tourism city is the goal of Hangzhou's struggle, which has many fit points with the discourse practice of Hangzhou Shicheng, Ancient City and Zhicheng, and the "Fourteenth Five -Year Plan" plan. In the practice of discourse, we must guide the forces of various parties to "beads into chains" to create more international influential tourism activities and cultural brands.

[The author is an associate professor of the School of Humanities and Foreign Languages ​​of Zhejiang Tree Human Academy]

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