When unnecessary information becomes a news entry label

Author: Zhang Cancan (Prosecutor's Daily reporter)

Source: "Young Reporter", No. 17, 2022

Recently, I saw a hot search news. The customer was splattered and the eyes were splashed and the eyes were splashed and the eyes were splashed and the eyes were splattered because they were put on the bottom material and the water were not stirred. This news, the title alone is typical of network hotspots. "College students", "Haidilao" and "accident". When these elements are concentrated in a news, they are destined to appear on the hot search list. And when they appear together, a peculiar response will occur -the attention should be focused on the "accident", which has been completely captured by the first two labels. Therefore, the focus of the comment has changed without surprise.

"College students? Which university?" "Learning to learn the brains is bad, your self -care ability is too poor!" "Is this nothing to do with Haidilao? Isn't this basic common sense? This wave of operation of Haidilao is quite atmospheric!" "It seems that it is not a problem of Haidilao ... Is it to do something? Is it a business competition or ordinary news?" "Now college students are quite rich, and Haidilao can't move." The above is a praise from the comment area. More messages follow the characteristics of online reviews -sharp. But in the perspective of a practical judgment, "this has nothing to do with Haidilao" seems to be the most accurate comment. What is the relationship with the identity of the customer's college student? This is just an ordinary customer who lacks common sense of life and does not read the instructions carefully. Whether it is a college student or a person with only primary school culture, it may make mistakes, and since a injury occurs, what should be discussed in the future is how to avoid re -occurrence. Similar tragedy. However, the comments almost did not involve this important issue, and all of them were crooked by more attractive label bands. As mentioned above, the focus of public opinion is unexpected.

Is it the calamity of the label? In this news, more than a hundred words can have no need to order customer status, and even Haidilao can be replaced with a certain takeaway hotpot package. Once this news is completely returned to the essence of the news, only the core information related to the event is reported, and the above hot review will have no evaluation content basis.

But from another perspective, if there are no labels that make people want to comment, the news may be cold. It is these seemingly irrelevant information information that has caused enthusiastic online reviews. These labels may be the root cause of the content. This order password has been skillfully grasped by hot search manufacturers. Although in the history of journalism, stereotypes are the problem of old teeth, but in the era of short news speed reading of news entries and hot search labeling, this negative function of making prejudice has once again giving a broad exhibition space and becoming a new traffic tool. We can see some popular labels every day in hot search: female drivers, female college students, female doctors, college students, housewives, programmers, courier brothers, young people, elderly people, bear children, etc. Class into a label -based group, and even some time to classify or refine nationality, region, academic qualifications, occupation and other conditions.

If it is said to be labeled on the necessary information, and there is still a certain consideration of the professionalism, then the content that has nothing to do with the core news points is made into the title and label to make it stand in a significant position. Excessive exposure of the information of the news party can be simply incorporated into a labeling group. Such an operating mode must have additional driving force.

First, the news production process is easy. Although the label is short and a few numbers, it can help easily classify, referring to the characteristics of the road group. We all know that it is not simple to portray a news character, especially the shorter the more, the more difficult and the accurate portrait. So simply label the characters. The more you post it, the more you can gather the significance of more label representatives, and let the audience make up the character image by themselves. The second is that labeling is easily achieved and opposed. Extingmenting the words and deeds of individual examples into group characteristics can attract the attention of the group. Whether it is empathetic or refused to be included, this kind of news correlation is far more than the user's associations established by the de -group expression; Other groups who criticize or praise their attitudes can also be easily attracted. Their or derogated comments have also stimulated the approval or refutation of the group in the news label. As a result, the comment area was not unexpectedly lively, and the so -called heat value continued to rise.

It is not difficult to see who is the beneficiary of labeling news. A well -known director once pointed out the ingenuity of the acting skills of contemporary actors -laughing is hahaha, crying wow. Such a thin and straightforward acting skills that lack layering lead to the boring film and television works. Similarly, the news labeling is also facing the same dilemma -the image of the parties labeled with group labels is single, and then the stereotype of the group is formed, just like many news universities are positive energy college students. No compliance.

Reference format for this article:

Zhang Cancan. When unnecessary information became a news entry label [J]. Young reporter, 2022 (17): 111.

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