Summary of small holidays ｜ Rural homestays, moon appreciation, gardens, outdoor activities ignite the enthusiasm of the Mid -Autumn Festival

Text/Yangcheng Evening News all -media reporter Liu Xingtong Picture/Interviewee provided (except for the signature)

The three -day Mid -Autumn Festival small holiday came to an end. Many OTA platforms released the summary of the 2022 Mid -Autumn Festival small holiday tour on September 12. It shows that short -distance travel and micro -leave are the first choice The growth is significant, and the enthusiasm of tourists' enthusiasm for outdoor activities such as camping and cycling will reach a new high.

Outdoor activities play a green holiday

During the Mid -Autumn Festival holiday, the travel decision -making cycle of tourists from various places has been greatly shortened. Malaysia big data shows that nearly 40%of tourists look at the tourist destination one day before departure.

In addition to the traditional "moon -viewing" and "ancient style garden", "outdoor activities" have become popular keywords for the Mid -Autumn Festival holiday this year. Tourists' enthusiasm for outdoor activities will reach new highs, camping, cycling, flying plates, paddle boards, Lu Chong, etc. The gameplay has swept young people. "Three -day experience of three games" has become the norm.

According to the statistics of Malaysia, during the small holiday, the average search popularity of "camping" in various places rose more than 130%. Huizhou became the most watched camping destination in Guangdong Province with a heat increase of 220%.

In addition, cycling has become the second largest popular gameplay after camping, leading the small fake green leisure lifestyle. During the Mid -Autumn Festival, many families gathered in the way of outdoor cycling, and changed from daily cities to ride along the lake and along the surrounding scenic spots, so that the leisure index of holiday cycling soared.

Rural homestay becomes an ideal habitat

The "2022 Mid -Autumn Festival Small Holiday Tour Summary Report" released by Ctrip shows that the popularity of Mid -Autumn Festival tourism has reached the peak of the small holiday this year, and the average daily order volume has increased by double -digit during the Dragon Boat Festival. In the context of advocating the holidays in many places, among the tourists, local and surrounding customers account for more than 60 %.

Statistics on the ground show that the proportion of local surroundings around the Mid -Autumn Festival and Guangdong Province exceeds 70 %. Xiqiao Mountain Scenic Area, Guangdong Science Center, Zhuhai Changlong Ocean Kingdom, Dongguan Xiangshi Zoo, and Chimelong Wildlife World have become the most popular provinces in the Mid -Autumn Festival holiday.

For the time being busy daily, the fields of fields have become ideal holiday habitats. Rural homestays can provide rich experiences in Mid -Autumn Festival in the Mid -Autumn Festival. According to Ctrip data, the searches of the Mid -Autumn Festival homestay reached the peak one week before the holiday, and the popularity of rural homestays rose the fastest.

"The number of people who choose rural homestays has begun to increase, and the transformation of this kind of wind direction is more obvious in big cities." According to the person in charge of Tujia B & B, among the homestay orders in the Mid -Autumn Festival, north, and Guangzhou and other large cities Some residents even set up the National Day listing. It is expected that the number of homestays for National Day is expected to double the Mid -Autumn Festival.

Night travel watching the moon, urban micro -travel popular

The travel radius of Mid -Autumn Festival tourists is shortened from summer, and short -distance travel and micro -leave have become mainstream. Tongcheng Travel Mid -Autumn Festival Holiday Repentance report pointed out that the top ten popular cities around the small holidays are: Hangzhou, Guangzhou, Beijing, Shanghai, Suzhou, Changsha, Zhengzhou, Wenzhou, Wuxi and Dongguan.

According to the Tongcheng travel data, the natural scenery and humanistic monuments in the Mid -Autumn Festival are the most favored. The popularity of humanities and monuments has increased by 154%month -on -month, and the heat of gardens in ancient town rose 166%. In addition, the traditional customs of the Mid -Autumn Festival watching the Mid -Autumn Festival have led to the prosperity of the night travel market. Tourism projects such as night market, ancient town night tour, and riverside night tour launched by places are becoming increasingly rich. one.

In addition to the popularity of theme parks, mountains and rivers, and the popularity of rivers and night tour scenic spots, this Mid -Autumn Festival, urban micro -travel, folk activities, and camping are also sought after. Summary of the small holiday tour published by the donkey mother and Chuangchuang Tourism Group pointed out that the young customers after the 90s and 00s chose to pass the Mid -Autumn Festival in the way of "urban micro -travel", including taking pictures of the popular districts, camping, cycling in the city, and going. Museums and art museums are watched and exhibited; post -80s and post -70s parents are biased towards the moon with their families and experienced traditional folk activities.

In addition, the popularity of IP -theme hotels, Binhai Hotel, and the quality homestays in the suburbs have become higher. Many hotels and homestays have launched festive theme activities to create a beautiful atmosphere of Mid -Autumn Festival. According to the Donkey Mom Data, the number of hotel homestays that launched the "Mid -Autumn Festival" characteristic package in the Mid -Autumn Festival this year increased by 43%year -on -year.

Xie Xiaoqing, a senior researcher at the Ctrip Research Institute, analyzed and summarized that the reservation before the Mid -Autumn Festival this year was high and low, and the overall growth was significant, reflecting the strong toughness of the localized leisure tourism market. challenge. The Tongcheng Research Institute pointed out that with the stability of the epidemic prevention and control situation in various places, the domestic travel market during the 11th holiday may have better performance.

Source | Yangcheng Evening News • Yangcheng School

Editor -in -law | literature and art

School pair | Peng Jiye

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