Culture and tourism market in the Mid -Autumn Festival Holiday in 2022

According to the data center of the Ministry of Culture and Tourism, in the Mid -Autumn Festival holiday in 2022, 73.409 million domestic tourism travel nationwide, a year -on -year decrease of 16.7%, and recovered to 72.6%in the same period according to comparable caliber; achieved domestic tourism income of 28.68 billion yuan, a year -on -year decrease of decrease 22.8%, resumed to 60.6%in the same period of 2019. The cultural and tourism systems of various places have exerted their own advantages, enriched the supply of the market, and met many levels and diversified consumption needs in the community.

The highlights of the city's night tour are prominent, and the city's night scene tourism popularity in Hangzhou West Lake, Guangzhou Pearl River, Shanghai Huangpu River, Nanjing Qinhuai River and other places has continued to rise. Zhangjiajie Jiuge Mountain Ghost Scenic Area, Xiangyang Tangcheng Scenic Area, Taizhou Wenling Scenic Area, Xixi Xixi Scenic Area and many other scenic spots opened the night tour mode, which attracted a large number of tourists in combination with folk activities. Gao Ling China Village in Jingde Town, Jiangxi, the Great Wall of Huanghua City, Beijing, and Xidi Village in Anhui, with the theme of night stay, integrate the Mid -Autumn Festival and the moon in the special culture, creating a poetic atmosphere.

Local tourism has become a "main tone". During the holidays, visiting relatives, visitors, outdoor leisure, suburban tourism, and rural tourism are the themes for tourists. Featured farms, homestays, art museums, museums, etc. have become important recreational places for holiday tourists. The first brigade group and Deloitte China jointly launched a small Mid -Autumn Festival market. Many cultural and creative ice cream, the surrounding Hanfu, and the surroundings of cultural and creative are welcomed by tourists. Shanghai Haichang Marine Hall, Guangzhou Chimelong Wild Zoo, and Jinan Zoo attracted a large number of parent -child families.

The elements of cultural and technological elements are integrated into the traditional festival. The Chinese Arts and Crafts Museum and the China Intangible Cultural Heritage Museum organize a series of cultural activities of the "Mid -Moon Mid -Autumn Festival, Meet the two Museums", setting non -heritage "small temple fairs". Guangzhou Sunac Park held the "Jishi · Xingle" Mid -Autumn Festival National Tide Carnival event, perfectly integrated ancient traditional culture with modern national tide style. Beijing Xiangshan Park Mid -Autumn Festival combines 5G slow live broadcast with classical poems, and invites tourists to immerse themselves to experience the traditional Chinese culture charm. With the theme of reunion, gathering, missing, and celebration, Wuxi Midou has held the Mid -Autumn Festival Music Fireworks Conference, which enhances the image of urban tourism.

Source: Voice of Cultural Tourism

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