Mid -Autumn Festival camping unexpectedly hot 11 travel search volume soared

21st Century Business Herald reporter Gao Jianghong Beijing reported

The Mid -Autumn Festival is over. On the evening of September 12, many OTAs including Flying Pig, Qunar, Malaysia Honeycomb and other OTAs released the Mid -Autumn Festival holiday travel consumption inventory. This year, the popularity of the Mid -Autumn Festival tourism reached the peak of small holidays this year. The average daily order volume increased by double -digit in the Dragon Boat Festival, which is more than doubled from Qingming and May 1st. Under the background of the local holidays in many places, the tourists are mainly composed of local and surrounding customers, accounting for more than 60 %. In low -risk areas, local and surrounding tours are relatively active. Local hotel orders increased by 52%month -on -month, and the number of Mid -Autumn Festival camping orders increased by 4 times from the previous month.

Interestingly, the Mid -Autumn Festival has just finished, and many people have been doing the eleven tourism plan. As of September 12, some high -quality houses of some popular destinations have been booked first. At present, the amount of housing is slightly tense. Full.

Affected by many factors, the long -term long -term tour of the Mid -Autumn Festival cools down, and the price of domestic airline tickets has declined. According to the data of where to go to the platform, the average payment price of domestic air tickets in the Mid -Autumn Festival in 2022 was 624 yuan, a decrease of 20 % from the month. Chongqing, Guangzhou, Beijing, Hangzhou, and Xi'an were popular destinations.

Compared with long -term tours, more tourists choose to travel short -distance. The big data of Malaysia Honeycomb Travel shows that "the moon viewing", "ancient style garden", and "outdoor activities" are the three keywords of the Mid -Autumn Festival holiday this year. Tourists' travel decision -making cycles have been shortened, and nearly 40%of tourists look at the destination of travel until the day before travel. Among them, the proportion of one -day tour order based on local tourists accounted for 58.6%.

Ctrip's inventory shows that tickets and theme tours in the Mid -Autumn Festival are the most significant categories of the Dragon Boat Festival, with an increase of more than 40 %, showing the rigid needs of local activities, personalized experience, and market toughness. Among them, theme parks and camping products have increased their best, with 48%and 53%of the increase, respectively.

It is worth mentioning that the theme park annual card sales have become one of the highlights of local tourism this year. According to the person in charge of Ctrip related business, in the past year, the number of parent -child annual card orders has increased by more than 20%compared with the same period of 2019, of which nearly 40%are the theme park annual cards, and 98%are local users. The "hardcore fan" group of theme parks has also grown.

The epidemic is scattered, but it cannot prevent people from the longing of the distant scenery. The inventory of Ctrip shows that the relevant content of the "autumn tour" search heat continues to rise during the Mid -Autumn Festival, and increased by 342%in the same period last week.

Driven by the local tour, many young consumers choose to take their families and children to celebrate the holiday at high -star hotels, especially the high -star resort hotels with play facilities, near the paradise or scenic spot. Flying Pig data shows that while the amount of orders in the Mid -Autumn Festival increased on the basis of last month, the order volume of Gaoxing Hotel has returned to about 80 % of the Mid -Autumn Festival holidays last year, and the average consumption amount is basically flat.

The big data of where to go also shows that the proportion of Gaoxing Hotel's reservation has increased significantly. Compared with 2021, the proportion of high -star hotels in 2021 has increased by more than 20 %, and the proportion of medium -sized stars in the same period in 2019 has increased by 40 %. Among the hot search vocabulary of the Mid-Autumn Festival, the moon, the starry sky, the hot spring, the lake view, and the camping are the highest, and the average search heat rose by more than three times a week ago (9.3-9.5). More than 50 % of users who lived in the Mid -Autumn Festival chose to live for more than 2 days, of which the popular destination Changsha lived in more than 70 %, and the proportion of Nanjing, Wuhan, Shanghai, and Zhoushan reached nearly 60 %.

The autumn high weather drove outdoor camping again. Flying Pig data shows that the amount of orders for Mid -Autumn Festival camping increased by more than 4 times the same period last month. Among the camping consumer groups, the proportion of young users and the post -80s parent -child population accounted for nearly 90 %. Malaysia also pointed out that during the small holiday, the average search popularity of "camping" in various places rose by more than 130%. The camping in Jiangsu and Zhejiang has the highest enthusiasm. The mountains or near -water scenic spots around Ningbo, Hangzhou, and Huzhou are all favored camping points for tourists. "Huizhou Camping" became the most watched camping destination in Guangdong with a heat increase of 220%.

"Under the blessing of small holidays and comfortable weather, this year's Mid -Autumn Festival camps ushered in the peak of passenger flow again, and they were in a state of camp two days before the Mid -Autumn Festival." Large, the temporary booking situation is significant. In terms of customer base, Hangzhou local customers account for 80 %, and the rest are guests from Shanghai and Jiangsu. "

Riding is the second largest popular gameplay after camping. During the abundant holidays, ride enthusiasts who usually take urban riding behaviors are more willing to have friends and friends to ride a casual and relaxed surrounding scenic spots. According to the data of the horse honeycomb, the heat of the "Thousand Island Lake Riding" rose 164%.

The Mid -Autumn Festival Moonlight Customs drives the heating up at night. In addition to the traditional gameplay such as boat night tour, park night tour, and city night tour and tourism, this year's Mid -Autumn Festival night performing arts performances, light and shadow shows, and blessings of lights and blessings. Flying Pig data shows that the reservation volume of the Mid -Autumn Festival night tour related products increases by 22%compared with the Dragon Boat Festival.

"Mid -Autumn Festival local customers accounted for nearly 60 %. The passenger flow before the holidays achieved double -digit growth year -on -year Mid -Autumn Festival," said Mu Jiaqiu, the manager of Wuxi Huahua Bay Scenic Area. " The night tour experience of the light and shadow show on the lake, Tangfeng performing arts, etc. At the same time, the occupancy rate of flying pig parent -child theme rooms jointly created with Feizhu also reached 95%. "

Wu Ruoshan, a special researcher at the Tourism Research Center of the Chinese Academy of Social Sciences, the dean of the New Era of Cultural Tourism Research, and the deputy director of the Cultural Tourism Policy Research Center of the Chinese Academy of Labor Relations, analyzed that the Mid -Autumn Festival travel mainly focused on medium and short -distance tourism, and the camping format continued to develop. Considering that the Mid -Autumn Festival small holiday has a significant feature of "looking up and looking up", and the Ministry of Culture and Tourism has launched two batches of national night culture and tourism consumption agglomeration areas. Under the influence of multiple factors, tourism consumption of Mid -Autumn Festival this year has become a highlight. Although the local and surrounding tourism of the Mid -Autumn Festival this year has become the mainstream, everyone's heart is still throbbing. As the last long vacation in 2022, the popularity of the 11th Golden Week has not been decayed. Where to go big data, as early as September, the number of searches for the 11th travel increased significantly. The popular destinations for ticket booking were: Shanghai, Guangzhou, Kunming, Shenzhen, Beijing, Hangzhou, Nanjing, Xi'an, Chongqing, Xiamen.

Many passengers have reserved high -quality hotels during the 11th Golden Week in advance. Special room types such as sea view houses, floor -to -ceiling windows, viewing, and hot springs are hot. As of September 12, some hotels show that the volume of houses during the eleven period is tight. The listings on the 1st to 6th have been sold out.

Yang Guang, the person in charge of the vacation, analyzed that since the summer, tourists' travel needs have been there. The Mid-Autumn Festival holidays are mainly self-driving travel in 2-3 days. The amusement projects are mostly hiking in the suburbs, water fun, and RV camping. As the National Day holiday is approaching, the number of tourists who have planned to travel for small long -term travel, Guangzhou, Yichang, Enshi, Zhangjiajie and other tourist destinations such as tourist attractions have increased significantly.

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