Ouyang Hongzhi: Create a Chinese sketching art creation brand in the world's big IP

Everyone's heart has a Zhangjiajie.

Those who have been to Zhangjiajie are marvel at the beauty of her pride; those who have not been to Zhangjiajie are yearning for her beauty. For art creators, Zhangjiajie is a place that is not disturbed and is inspired by inspiration. She is naturally rustic and magnificent.

Native

This passage came from Ouyang Hongzhi, the founder of Zhangjiajie's sketching base of Zhangjiajie Zhangjiajie.

The media who came from Changsha used a year to build five sketch bases from Zhangjiajie Lake, Yueyang Zhanggu Ying Village, Xinhua Ancient Taohuayuan, Dali in Yunnan, and Yangshuo, Yunnan. His dream is: Zhangjiajie, the global big IP as the leader, skewed the cultural tourism sketch resources of the western Hunan and even Wuling Mountain area, and deployed the nationwide brand to create a Chinese sketching art.

Zhangjiajie is a global big IP

Choosing her is to choose the future

In the sketching base of Zhangjiajie, "Big Art Monkey" in Zhonghu Township, Wulingyuan District, the reporter saw the busy Ouyang Hongzhi. Although the autumn sketch season has not yet officially arrived, students are everywhere in the sketching base. Everyone holds painting boards in creation. Traveling paintings and painting tools are piled up.

"There are more than 500 people in this issue, all of which are art Pei Sheng in the province." As soon as they met, Ouyang Hongzhi told reporters that the building area of ​​this building is 4,000 square meters, four -story space, and 500 students can be received in a single time. All arrangements are now full. Moreover, more than 500 people who have been combined with the five households next door can receive more than 500 people, and a total of more than 1,000 people can be received; it will gradually embrace the surrounding residents to reach the scale of a single ten thousand people. According to national policies, the farmers are the main body to create a cluster of the industrial chain and achieve common prosperity.

The reporter noticed that there are teaching space, painter studio, tea coffee bar, art exhibition area, supermarket, student dormitory and cafeteria. For this space, Ouyang Hongzhi seemed a little proud. He said that the building was full of garbage and was basically abandoned. When the site selection was selected at the Yixian sketch base, he fancy at a glance and found the landlord. He talked about lease issues and rent in less than half an hour.

Why is it so cool? In fact, in order to find a sketching space that can be used as reception in Zhangjiajie, Ouyang Hongzhi has found 2 years. In the past two years, olive branches such as Yunnan Baoshan, Tongren, Guizhou, Xuanhan, Sichuan, and Jishou City, Hunan, and other preferential conditions such as providing base land for free and providing 5 vacant schools were provided for free. Gong rejected. For Ouyang Hongzhi, who has worked in Hunan TV for many years and has rich media experience, there is a prerequisite for choosing a sketch creation base: it must be a global IP, which has huge traffic drive!

And Zhangjiajie happened to be such a place.

"Look at this place, get quiet in the trouble, you can see the unique peak forest of Zhangjiajie without entering the scenic spot. The nearby pastoral and residential houses are also very distinctive. After the students come, the students are quite like." Ouyang Hongzhi introduced recently. Recently He has been thinking that Zhangjiajie claims to be "three thousand strange peaks and eight hundred show water". Such a world -renowned landscape place has not developed a large -scale writing industry. This is a puzzling topic. Maybe it is not enough, maybe the angle of cutting into is not enough ... and he chose Zhangjiajie, he has his own belief, that is: choosing Zhangjiajie is to choose the future of sketching art creation!

Innovate the production industry model

Use the "faucet" to drive Daxiangxi

In Ouyang Hongzhi's vision, Zhangjiajie is the extremely important "one core" in his sketching industry. In his layout, the nearby Furong Town, Longshan, Dwarf Village, Phoenix and other places, sketching resources are excellent, and they are suitable for building a sketch base. However, there are their own limitations in these places. If you want to make bigger and stronger, only by using Zhangjiajie to be the leader of Hunan tourism industry, you can string to write a manufacturing industry belt in western Hunan and even Hunan, so as to go with Taihang Mountain, Jiangxi Wuyuan, Anhui, Anhui Hongcun, Shandong Weihai and other places have competed for the production industry with very mature writing industries.

"These places such as Anhui Hongcun are dotted, often just small areas. But we are different. There is Zhangjiajie, the leader, which can drive the entire Greater Xiangxi Industrial Belt." Ouyang Hongzhi analyzed that the writing industry has its own own own own. The law of development must be done out of the division of the region so that integrating resources can be done well, but who will take the lead in it is a problem. In western Daxiang and even Wuling Mountain, Zhangjiajie is undoubtedly a well -deserved benchmark. Create international landscape art sketch culture festivals and landscape art sketch art museums, let the banner of Zhangjiajie float, and release its leading demonstration effect.

Focusing on such a strategic thinking, Ouyang Hongzhi successively settled the layout of sketch bases in Zhangjiajie, Yueyang Zhanggu Yingcun, and Gu Taohuayuan in Hunan within one year. In Guangxi and Yunnan, sketch bases have been set up in Yangshuo and Dali. Either do not do it, or do it stronger and big, this is Ouyang Hongzhi's style of acting.

After careful layout, Ouyang Hongzhi has now initially completed the layout of the "Big Art Monkey" sketching base. His long -term strategic goal is not just to do a good job of himself, but to be the leader of the Great Hunan West Summary Industry. In his plan, a manufacturing alliance that advocates the leadership of the "big art monkey" has begun to be brewing.

Literature and art help rural revitalization

Forming a new alliance to stir up the cultural tourism market

"Serving sketching and focusing on art creation" is Ouyang Hongzhi's positioning of "Big Art Monkey" sketching art innovation base. He believes that the "big art monkey" is not just a team of sketching teachers and students, but not just direct consumption such as accommodation, specialties, etc.; Cultural and artistic creators allow sketch teachers and students to make cultural brand planning and packaging design of local culture and non -heritage -cultural creative products through their own creations, and promote industrial development, and promote consumption upgrades again. In this way of converting "consumers into productivity" and promoting cultural and industrial revitalization, from the perspective of Ouyang Hongzhi, it is of great practical significance for the rural revitalization of a world tourist destination like Zhangjiajie. He said that the revitalization of the countryside is both the revitalization of culture and the revitalization of the industry. And the "Big Art Monkey" sketching base, both functions.

In Ouyang Hongzhi's conception, the "Big Art Monkey" sketching base has a greater mission.

Over the years, the "Mi -League Culture" that he has been advocating has condensed individuals like "rice grains" together and all over the world. Specifically, the "Big Art Monkey" IP chain chain chain sketching industry is formulated by the "big art monkey" to formulate industry standards. Each chain alliance chain sketch base creates shared sketch resources in its system- "Your investment It is still yours with assets. When the delivery of various sketch bases is to enjoy a certain preferential policy when transporting students. Big art monkey is also responsible for the brand output smart upgrade of various sketch bases. "

After this idea was put forward, he received the recognition and attention of many sketch base owners. Many people have found him, hoping to join the "Big Art Monkey" leading product alliance.

"Suppose a base invested 10 million yuan, and 50 billion bases are 500 million!" Ouyang Hongzhi believes that this model is compared with the past single fighting alone. Each chain alliance chain and sketching bases are rich and management service systems. The cultural brand system is improved, and the connection of capital can be driven. At the same time, it can share the dividends of the "Big Art Monkey" brand and promote the integration of industries.

"God has given us a treasure land in Zhangjiajie. My task is to create a top -flow brand of Chinese sketching art in this global big IP." Talking about the future, Ouyang Hongzhi is full of confidence. He said that the Provincial Party Committee and Provincial Government held the first Hunan Tourism Development Conference in Zhangjiajie, which fully showed confidence and expectations for the development of the cultural tourism economy of Zhangjiajie. Teachers and students who come to perform art sketches provide the most convenient production and transportation lines, implement more preferential ticket policies, and promote the rapid growth and growth of this industry as soon as possible to benefit Zhangjiajie. (Text/All Media Reporter Zeng Jia Changtu/provided by Zhangjiajie Sketch Base "Big Art Monkey")

Edit 丨 Liu Zijing

Duty head teacher 丨 任 任

Final Trial 丨 Zhou Heping

Produced 丨 Zhangjiajie

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