"Hand -made" starting with Shandong and adding cultural business cards

Seeing the Qiankun Jinan micro -carving, a large wooden Luban lock, thin egg shell black pottery than the paper, and the broken porcelain film "Return to good" Linyi 锔 锔 ... Recently, the first "Shandong Hand -made" boutique exhibition In the end of Jinan, more than 10,000 "Shandong hand -made" crafts are gathered and presented, and it has practiced cultural creativity and innovative development.

Earlier this year, Shandong Province held a "Shandong Hand -made" promotion project video conference, which clearly proposed to promote the comprehensive momentum of "Shandong Hand -made", relying on non -heritage or traditional craftsmanship, exploring the new model of cultural activity inheritance through creativity, and creating a new model of cultural activity inheritance, creating creation "Shandong Hand -made" traditional handicraft regional public brands, cultivate the hand -made industry, and promote the high -quality development of the province's cultural and creative industries in the province.

Picture of Linyi Cultural and Tourism Bureau

Full

On June 18th, the launching ceremony of the "Shandong Hand -made" into the highway service area, the scenic area, the entering business super, the hotel, and the non -heritage workshop was held in Jinan East Service Area of ​​the G20 Qingyin highway. "The flagship store was officially unveiled. At the event site, many hand -made artists such as knotting, plastic plastic, micro -carving, pyrograph, paper -cutting, etc. have performed craftsmanship, and superb skills make past passengers surprised. Xu Hui, director of the Market Development Center of Shandong High -speed Service Development Group, said: "'Shandong Hand -made' flagship stores are created in accordance with the unified image, unified design, and unified brand model. "Shandong Shouzheng" Promotion Project Implementation Plan ", before the end of this year, Shandong will complete 17 pairs of" Shandong Hand -made "into the promotion demonstration site construction of high -speed service areas. 13 5A -level tourist scenic spots and 20 key 4A tourist attractions in the province will build the "Shandong Hand -made" display experience sales zone, and will achieve full coverage of all conditional 4A -level tourist attractions next year.

At the 2022 Shandong Tourism Development Conference held in June, the list of "Shandong Handao · Preferred 100" selected unit list was announced, including Kongfu Yinge, Zhangqiu Iron Pot, Pingdu Cao Bian, Caoxian Hanfu, Lintian Liu Bai, Zibo Ceramics, Zibo Ceramics , Taishan Jade and other outstanding brands in Shandong. "Shandong Hand -made" will also enter the brand system of "Good Pin Shandong", "Her Hakka Shandong", "Dedong Shandong" and "Good Man Shandong". Interaction and empowerment.

In addition, various cities in Shandong have also launched a package of policies and measures to promote hand -made scenic spots and business super -to -business markets, build a hand -made online platform, and make "Shandong hand -made" further out of the circle.

Pan Lusheng, Dean of Shandong Academy of Arts and Crafts, said: "We must make full use and play talent, technology, and resource advantages. By improving and improving the Shandong hand -made industrial system, through the establishment of a well -known domestic Shandong hand -made brand, in -depth promotion of 'two innovations'' 'Double innovation', comprehensively promoting the high -quality development of the industry, promoting Shandong to become a rising place for cultural creativity, a gathering place for hand -made talents, and a gathering area for hand -made industries. "

Ingenious

"Shandong Hand -made" contains rich cultural empowerment elements. It has both tangible cultural symbols and cultural images, as well as intangible cultural ideas, aesthetic styles, craftsmanship, etc., which can become influential, derivative and communication power "Cultural IP".

"Rabbit King" is a folk toy in Jinan. It has a similar legendary story as the Beijing Rabbit Grandpa. The jade rabbit Xiafan is to treat the sick people. The people cured the strange disease by drinking spring water. To this end, Yang Feng, the inheritor of the clay sculpture "rabbit king" of Jinan City's intangible cultural heritage project, was incorporated into Jinan spring water culture on the basis of retaining the traditional characteristics of the "Rabbit King", highlighting the local characteristics and enriching its cultural connotation.

Yang Feng introduced that the handmade "Rabbit King" clay sculpture needs to go through more than thirty steps and dozens of procedures. There is a long rope under its base. Every time the wire rope is pulled, the arm and knife of the "Rabbit King" will move on the ground. , And make a click.

In order to promote the "cultural IP" of "Rabbit King", Yang Feng actively entered the school to carry out public welfare classrooms, and at the same time launched a series of cultural and creative products such as the "Spring Rabbit King" series of cultural and creative products such as cultural shirts, puzzles, badges, and notebooks. "Last year, we also launched the" Quancheng Rabbit King "theme guest room with the Shangri -La Hotel in Jinan. The element of the king is well received by the guests. "Yang Feng said.

The relevant person in charge of the Propaganda Department of the Shandong Provincial Party Committee said: "The accumulated intangible cultural heritage and traditional handicrafts accumulated on the land of Qilu are valuable wealth. Find the connection points of traditional culture and modern life to meet the current diverse and personalized and personal needs. "

Enable industry

"Small craftsmanship creates big wealth", superb hand -made works are not only the essence of traditional cultural treasure houses. Under the new trend of cultural tourism consumption, promoting "hand -made" development is an important measure to promote employment and promote income.

"Two barrier with the same thickness, the same length, like twisting hemp ropes, and twist in one direction to compile a variety of willow editors." According to Yang Jinbang, the inheritor of the Liu Jiaojiao in Lintong County, Linyi City, the willow editor is the editor is the editorial is One of the traditional Chinese folk handicrafts. Lintong County is the well -known Liu Bai Capital and the Hometown of Qi Liu. In recent years, Lintong County has promoted the high -quality development of the willow industry through innovation technology, the development of new products, extending the industrial chain, and strengthening e -commerce. At present, more than 100,000 people in the county are engaged in the willow industry, and the export enterprises of the willow have reached 372, with an annual output value of 17.6 billion yuan, and the export value reached 1.611 billion yuan. Small wicker has become the "big beam" of rural rejuvenation. "The half -lying yellow black stripe tiger, the monkey sitting on the lying monkey hug peach ... There is such a god in the world, you can pinch a ball of life into lifelike animals. If you don't see it with your own eyes, I will not believe it. I don't want to eat! ". This is the praise of Korean friends on the Jiaodong flower made by Rifen. Over the years, Yu Rifen has been studying the production skills of the development of Jiao Donghua. It not only learned various facial plastic skills, but also greatly increased the ornamentality of Huahua. At present, her small workshop has developed into the Wangyahua Pasta Skills Association with considerable scale and influence.

Yu Rifen's story is well known in Weihai Lingang District. She has led a group of laid -off women to re -employment, processing and selling Jiaodong Hua. Nowadays, there are more than 300 members of the Wang Yanhua Pasta Skills Association. The surrounding area alone has developed more than 30 flowers and pasta processing points. Essence

Pan Lusheng said: "The countryside is a rich place for handicraft culture. There are a series of specialty categories and characteristics of handicraft production villages and handicraft sales in Shandong. 'It helps to further integrate resources, give support, set up a bridge, provide platforms, ensure guarantee, and promote local development by developing hand -made production, and promote rural revitalization. "

At present, there are more than 1.2 million handicraft companies and business households in Shandong, and more than 3.5 million directly employees. Among them, there are more than 400 kite manufacturers in Weifang City, and the sales of kites and derivatives have reached more than 2 billion yuan, which has accumulated a total of more than 20,000 employment. Similar companies include Qufu's seal companies, Erhu companies in Heze, and violin companies in Qingdao. They are all industrial foundations of "Shandong Hand -made".

In the next step, Shandong Province will establish a long -term mechanism to build an industrial chain, supply chain, and value chain as the core. By promoting the deep penetration of traditional hand -created industries and new ideas and new technologies, it will truly build "Shandong hand -made" into promotion Important brands of the development of cultural and creative industries in Shandong Province and the beautiful business card of the Qilu model of Qilu. (Author: Liu Yuxi China Tourism News reporter Feng Weiguo; Editor: Song Yuqiu)

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