Online and offline insurance supply for holiday travel choices

Author:China Tourism News Time:2022.09.12

The bright moon is reunion, and the lights shine on the Mid -Autumn Festival.

During the Mid -Autumn Festival holiday, on the basis of the prevention and control work of the epidemic, the supply and control of excellent cultural products and high -quality tourism products was launched, and cultural tourism products with regional and folk characteristics were launched, which effectively enhanced the participation and sense of gain of the majority of citizens. The people feel the charm of traditional festivals in joy and enjoy the life of happy cultural tourism.

Cultural tourism products are wonderful

During the Mid -Autumn Festival, under the premise of strict implementation of the epidemic prevention and control measures, all localities have pushed out new and unique cultural and tourism activities, allowing citizens to enjoy the cultural tourism meals in a happy atmosphere.

Beijing Mentougou District held a series of "Ziqi Runjing West Mid -Autumn Festival reunion" series of activities. It adopts online and offline interaction methods to gather stage performances, interactive H5, scene -based games, flash activities, experience VLOG, etc. Bring a new experience of immersive, fusion technology innovation and traditional fashion.

The Shaanxi Provincial Department of Culture and Tourism recently issued 5,000 cultural travel Huimin cards on the Shaanxi Wenyou Huimin Platform. There are 200 yuan for Huimin subsidies in the card. After the purchase of, citizens can enjoy preferential subsidies for tickets for scenic spots. In addition, the Shaanxi Provincial Department of Culture and Tourism has launched 6 boutique tourism routes around the theme of the homestay experience, the visit of relatives and the moon, the suburbs, and the parent -child research. Among them, the travel journey of Mid -Autumn Festival is connected with Baoji Qianyang Yan Jiwang Lutai, Zhang Zai Temple (Hengqu Academy), Xianyang Temple (Xianyang Museum), Xi'an Cong Temple (Xi'an Beilin Museum). Along this route, citizens can experience the Mid -Autumn Festival "Shi En" journey at their doorstep.

On September 9th, the Shandong Provincial Department of Culture and Tourism released the joy of landscapes, Binhai Xiaoyao, Yellow River entering the sea, Qilu Tian Road, Youyou Canal, Archaeological Traveling, Great Wall Explore, Paradise Hi Fun, Kangyang Leisure, Pastoral Shepherd Mid -Autumn Festival theme The boutique self -driving line and planning to launch the "Mid -Autumn Festival 'Driving' New Experience -Shanhai Chasing Moon" live activities. In addition, during the Mid -Autumn Festival, public cultural venues such as Shandong Provincial Grand Theater, Shandong Theater, Shandong Provincial Cultural Museum, Shandong Provincial Museum, Jinan City Library and other public cultural venues also held a number of theme activities such as performances, exhibitions, reading clubs, and film screenings to enrich citizens and tourists. Holiday life.

"During the Mid -Autumn Festival, Qingxiu Mountain first released a monthly resort, recommending tourists, a good moon viewing place such as Longxiang Tower, Huanshan Xiuping, Gui Garden, Guanyin Zen Temple Observation Platform." According to the relevant staff of the scenic area, during the festival, the Dragon Tower and Sakura Pavilion in the scenic area were open at night, attracting many tourists to board the moon. "Under the Monthly Month of Lotus, next to osmanthus trees, tourists are immersed in the Mid -Autumn Festival atmosphere in literary performances such as ancient style dance, which is full of fun."

Folklore culture shows charm

In the past few days, experience activities such as the Mid -Autumn Festival Market, Hanfu Tour, Mid -Autumn Festival prayer, and flower lamp banquet have been launched to add cultural atmosphere to the Mid -Autumn Festival tour, guide the people of the general public to inherit and promote the traditional Chinese culture, and enhance their awareness and understanding of traditional festivals.

Mid -Autumn Festival immersed small theater, tower tower, dance pomelo incense ball, and the monthly Chinese traditional Mid -Autumn Festival folklore, presented a cultural feast for citizens and tourists ... On September 9th, the "non -heritage in folk customs" in Fujian Folk Museum " The event was launched in Sanfang Qixiang, leading citizens and tourists to find the taste of their hometown in traditional culture. The event revolves around the four themes of "Fengqi Xiang Township", "Tao Tao Tao", "Hakka Hometown Rhythm", "Seal of Minnan", combined with the immersive small theater that shows Fuzhou folk customs, bringing tourists' immersive cultural tourist scene experience.

Accompanied by a round moon, it swayed between the lakes and mountains of the West Lake by boat, and activities such as Kunqu, singing and dancing, tea -ordering performances ... During the Mid -Autumn Festival, Hangzhou West Lake Scenic Area held "Our Festival · Mid -Autumn Festival -20122 West Lake Mid -Autumn Festival worship "Month" series activities. The event also added contents such as West Lake Cruise Plug -in Month and Antique Car Circle Travel to provide citizens and tourists with a night tour experience.

Some A -level tourist scenic spots in Gansu Province have launched a series of activities such as "Welcome Mid -Autumn Festival, Xie Shien", "Mid -Autumn Festival", "Celebrating Harvest, Welcome to Double Festival", to create a strong atmosphere of "Le" You Ruyi Gansu. The Jiayuguan Urban Museum launched the "Flower Moon Round Celebration Mid -Autumn Festival" youth theme social education activities for young people, leading young people to learn the historical culture, storytelling and legends of the Mid -Autumn Festival, and participated in the handmade experience activities of rabbit lanterns. The Jiayuguan Library held the "Book Fragrance Festival Full of Mid -Autumn Festival" parent -child reading theme activities, read picture books with children, share the theme poems of the "Mid -Autumn Festival", and allow children to celebrate the festival in Shuxiang.

Cloud Cultural Tourism condenses people's hearts

Mingyue is affectionate, and there is love in the world. At present, the domestic epidemic still shows a multi -point and frequent trend. The people in some areas can only be concept and not embrace because of the epidemic. To this end, cultural and tourism departments in various places actively carry out a variety of cultural tourism activities such as cloud performing arts and cloud travel travel, and bring immersive experience to the general public in multi -dimensional and multi -perspectives.

On the evening of September 10, the live drama "Su Dongpo" of the Sichuan Grand Theater further enriched the spiritual and cultural life of the people. "In the poems of Su Dongpo, there are the month of Meishan in the hometown, the month of Jingjing, the month of Hangzhou, the month of Changzhou, and the month of the degraded Huangzhou, Huizhou, and Luzhou ... Even in the dark moment of life, he saw it. The moonlight is still more than others. The moon that I see is more beautiful than others and round than others. I believe that Chengdu will definitely defeat the epidemic. I look forward to the return of Chengdu in the fireworks. " Say.

The theme of Beijing with the theme of "Moon City's Love in China", focusing on "singing Beijing", "Dancing Beijing", "Yiyun Beijing", "Gathering Beijing", "Video Beijing", "Reading Beijing", organized literary performances, Exhibitions, cultural lectures, poetry recitation, garden clubs and other types of online and offline key cultural activities, including 450 online activities. From September 8th, the Xinjiang Uygur Autonomous Region Culture and Tourism Department has launched activities such as "non -heritage under the moon" and "traveling to Xinjiang with singing" online, attracting many netizens to appreciate it. "Citizen tourists can search the video number by searching" Xinjiang is a good place "through WeChat, or watch it through platforms such as Douyin and Sina Weibo." Li Yu, director of the Tourism Promotion Center of the Xinjiang Uygur Autonomous Region Culture and Tourism Department.

In addition, the Hami Museum shows the lantern production skills to the masses through the WeChat platform and the "Ancient Prairie Melody Kazakh Kazakhs Stubz"; the Turpan Museum Joint Education Working Committee and Gaochang District First Primary School online launched the "Our Festival · Mid -Autumn Festival · Mid -Autumn Festival "Lecture.

(Member of the interview team: Li Jinzhi Ren Li winger Meng Ping Zhang Longtang Niu Ying Wang Sichao Wei Biao Guo Zeng Draft: Guo Ziteng; Editor: Song Yuqiu)

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