In this active battle, Shandong played beautifully

Popular Daily reporter Li Zilu Zhao Hongjie

In this Mid -Autumn Festival holiday, if you let you say an impressive Slogan (slogan), "Holy customers are true love, good products are cheerful" must be on the list. The propaganda and promotion activities of "Goodke in Shandong" are unveiled at the Central Radio and Television Station. All kinds of media at all levels in the province have coordinated their efforts. The peaks of flow of traffic in the Mid -Autumn Festival holidays have continued to emerge.

Positive energy and large flow are deeply integrated. Netizens at home and abroad are concerned about praise. Many media platforms focus on analysis. This publicity and promotion will undoubtedly become another victory in Shandong's "cultural propaganda and innovation" in 2022.

● The active battle should be like this

There is a basic principle of modern management, that is, not only do it, but also let people know what they do.

Propaganda is also productive forces. Reform and development cannot be separated from a good public opinion environment. The more developing the barrier, the more you need to seek, acting, and taking advantage of the situation. , Spread positive energy, stimulate the powerful power of struggle.

This time, the promotion and promotion activities of "Goodkeeper Shandong", the secretary of the Provincial Party Committee, Governor, and Standing Committee of the Provincial Party Committee, and Deputy Governor of the Provincial Party Committee recommended it to the stage, sending the Shandong brand to the national spotlight, and submitting a high -quality development to the world The "new business card" made a sincere invitation to the world to meet Qilu, and gained the widespread attention and deep expectations of all sectors of the society about this "golden signboard".

Behind the propaganda and promotion is the firm and solid responsibility of "walking in front of and opening a new bureau". The complete and accurate implementation of the new development concept is the responsibility of "the big economic province must be bravely picked up." In the past, Jiu Xiang was not afraid of deep alleys. Today, the "introverted" Shandong's "high -profile" appearance is not only an innovative practice of building a brand highland, but also a vivid portrayal of the new machine and opening a new bureau in the change of the bureau, which shows that the construction of Shandong's modernization province is constructed. Qi and confidence.

● The image of the exhibition should do this

The image of the exhibition is one of the mission tasks of publicity and ideological work in the new situation. "Good guest Shandong Shandong" is a regional public brand that Shandong is focusing on.

Shandong's historical and cultural accumulation is deep, and regional characteristic brands are shining. To implement the "exhibition image" requirement, it is necessary to show China and the world to "Holy Shandong Haopin Shandong", which not only competes for a domain, but also adds color to the global.

This publicity and promotion activity, actively displaying the image of Shandong, a strong brand province and a strong quality province, is a collective appearance of Shandong's "good product". In recent years, Shandong has implemented a strong quality and provincial strategy, and has launched a number of "good products" in Shandong, which reflects its characteristics and popularity. Tsingtao Beer, Yantai Apple, Zhangyu Wine, Zhongyu Food, Weichai diesel engine, Inspur Server, Haier Home Appliances, Sinotruk Heavy Card, Guo Porcelain Materials, etc. The first batch of 223 "good products Shandong" brand created is well received.

"Good product Shandong", fortunately, many types of all -class, ingenious forging, inheriting culture, and "wisdom" create the future. From the major powers to the clothing and food, from the "Shandong Hand -made" to the consumer terminal, Shandong's "good product" continues to shape the core competitiveness. "Good guests in Shandong Shandong" is becoming a beautiful business card for high -quality development.

● There must be a large flow of positive energy

This publicity and promotion activity is an integration and innovation of "positive energy must have large flow".

"I sincerely invite friends to Qilu to the land of Qilu, taste special food, enjoy the beautiful scenery, enjoy‘ wisdom ’to make fun, and feel‘ hospitable Shandong Haopin Shandong ’charm."

This sincere invitation, and the new era behind the new era, through the media innovation, extensive push, to the country, and the world.

Tell a good story, make good use of the platform. Shandong and Central Radio and Television Terminals have complementary advantages and in -depth cooperation, which has strongly promoted the development of Shandong's brand. This promotion activity, with the help of the entire media matrix of the main station, vividly tells the story of Shandong in the new era, which greatly enhances the popularity and reputation of "Her Harbor Shandong Good Pin Shandong".

To tell a good story, we must coordinate. The Propaganda Department of the Shandong Provincial Party Committee rely on instructions, coordinated planning, integrates resources, and promotes orderly progress. It organizes all kinds of media at all levels to do it together, mobilize all aspects of social forces to do it together, promote online, offline, internal and external propaganda to do it together, and to play together Symphony, chorus. Media reports are blooming and blooming, allowing people to fully appreciate the charm of "Heroy Shandong Good Pin Shandong".

To tell the story, we must innovate the driver. In the past few days, all kinds of media at all levels in the province have innovated and produced and spread throughout the media, forming a strong mainstream public opinion. On the day of the promotion activities in Beijing, the Volkswagen Daily launched a poster relay promotion event on the entire network. , The topic of super popularity continues to expand the volume of publicity. During the Mid -Autumn Festival holiday, the Weibo topic hosted by the Volkswagen Daily#Shandong has a new Slogan#on the national hot search list. The total reading volume of 2 days reached 120 million times, which caused a screen -style transmission.

The new era and new journey, but the reformers have entered, but the innovators are strong, but the innovatives wins.

The story of "Her Hakka Shandong Shandong" is continuing. People believe and expect that this story will become more and more exciting, and the media of the media will become more and more exciting.

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