Poster comments 丨 From "Hero" to "Good Pin", the story of Shandong in the new era comes

—— "Good Guest Shandong Haopin Shandong" Promotion Conference Series Comments ①

Poster commentator Xiong Miao

Good guest is true, good products are cheerful. On September 8th, the publicity and promotion event of "Good House Shandong Good Pin Shandong" jointly hosted by the Central Radio and Television Station and Shandong Provincial People's Government was held in Beijing. The Shandong story in the new era follows Shandong "Haopin" together, towards a wider broader one The stage made a louder sound.

The "good" of "good guests" is four sounds, which are crisp and neat, hiding the enthusiastic righteousness of Shandong people; the "good" "good" is three sounds, gentle and gentle, hiding the Qilu land of the land. From "hospitality" to "good products", along the way, from the unique genetic inheritance of Qilu culture, to the release of high -quality development in Shandong.

"There are friends from afar,". In Qilu cultural genes, Chongli Shangbin, enthusiastic hospitality, great love, and simple humanistic quality inheritance to this day. "Good guest Shandong" has thus become a well -known cultural tourism brand in the country and even the world.

If "hospitable" is the true character of Shandong people since ancient times, the proposal of "good products" is the upsider of Shandong's pursuit of high -quality development. From 2021, the "Several Measures on the Construction and Sharing" Good Pin Shandong "to promote high -quality development" will be released in March 2022 to release the first batch of "good product Shandong" brand list. Shandong has strengthened the top -level design to create "good products Shandong "this gold signboard. From the snow wax cars of the Beijing Winter Olympics, to the Yantai Apple in the outer space, the "good product Shandong" frequently out of the circle, the golden signboards are brighter and brighter.

Taishan rose from here, Confucius was born here, and the Yellow River entered the sea from here. The unique Shandong is becoming a super IP, "hospitality" and "good products", which is highly condensed on this super IP. Around these two keywords, the Shandong story in the new era is changing with each passing day.

Telling the brand's story is to tell the story of Shandong. From the time Zhang Ruimin smashed the refrigerator at that time, to today's continuous iteration of innovation products. Haier's brand story is precisely the epitome of Shandong's continuous promotion of high -quality development and pursuing high -quality life. Construction and sharing the "Good Pin Shandong" gold signboard, leading high -quality development with brand standardization, and systematic systemic systems, regional brands and geographical logo products, with the internationalization of the brand's internationalization, to the world Global, in the future, Shandong will be a boutique, which will be more popular.

Shandong is good, Houde Shandong, Shandong, is in a new posture, shaping new stories for development. The characteristics of specialty foods, rewards such as painting, and enjoying "wisdom" are fun. The charm of "hospitable Shandong Haopin Shandong" is also among the general powers and three meals a day. Pursue a better life, feel beautiful Shandong, welcome you in Shandong! (Volkswagen)

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