The new pattern of the newspaper industry and the way of strain (3 is)

Author: Gu Xiaojin (Professor of the School of Communication of Shenzhen University, Researcher of Media and Cultural Development Research Center, and Professor Gu Xiaojin, an academic consultant of this magazine)

Source: "Young Reporter", No. 17, 2022

World Daily: Newspaper price increases become a general trend

The World Newspaper Association surveyed 75 newspapers from 32 countries and asked only five questions: Are you a national or regional newspaper? Has it been a price increased in the past 12 months? If the price is over, how much will rise? How does the price increase affect the circulation? Do you plan to continue the price next year? As a result, 52%are national newspapers and 48%are regional or local newspapers; 65%have answered the price in the past 12 months; 16%answered an increase of up to 30%, 4.4%exceeded 50%; nearly 50%is called Price increases have little effect on the circulation or have no effect at all. A few even said that they have not decreased, but there are also a few claims to have a large negative impact; nearly 50%say that the price increases in the next year.

Why do newspapers increase the prices of the printing version? Cutting costs? Cancellation of increasing costs? Or just a price strategy to improve the value of paper newspapers in loyal readers? In fact, it is both. A 400 -media consulting company president said that most of these media (newspapers) are raising prices, and the price increase is no longer a short -term behavior, but a long -term strategy. Although the cost of newspaper printing is much higher than the digital version, it is still the main source of income from most newspapers.

(Compiled from the official website of the World Newspaper Association on August 11)

"New York Times" intends to expand advertising to non -news products

The New York Times is planning to expand the advertising business to non -news products such as games, sports. Over the past 10 years, the newspaper will focus on the expansion of the subscription group to obtain main income. Today, its subscription volume has reached a huge level. It seems that it is just the same at the time. The newspaper is one of the first media in the United States' major media to eliminate third -party tracking Cookies, so it can focus more on advertising operations of self -oriented media products.

In 2012, the newspaper achieved subscription revenue exceeding advertising revenue. Since then, with the significant growth of digital subscription business and significant decline in paper media advertisements, the gap between the two businesses has expanded. Today, the newspaper hopes to gradually narrow the gap between the two through the excavation of advertising potential.

(Compiled from www.axios.com on August 9)

Midea cancel the newspaper government advertisement controversial controversy

The legal notice issued by the US state or federal government in newspapers is a stable source of income for the newspaper industry. Therefore, when the state governments such as Florida and Colorado intend to cancel these government advertisements to be released by their website, they caused great controversy in the newspaper. The legislators and politicians of these states are pushing the government to publish relevant information on their official website without publishing such advertisements in newspapers, and use this as one of the methods of reducing government expenditures in the digital age. In the past 10 years, more than 12 states have proposed to transfer newspapers to government websites, but due to the opposition from local press, no state has been implemented as of 2022. However, the legislators of Florida this year have passed the bill to allow the government to issue an announcement on the website and will take effect on January 1, 2023.

Critics are worried that the government will use its own advertising to publish the right to punish the media that have criticized the government reports.

In

All British national newspapers have declined

In July, the number of newspapers issued by all nationwide in the UK increased negatively year -on -year. Even the "Financial Times", which has achieved positive growth every month since July last year, has shifted from positive and negative in July. The free "The Metro" has also fallen below 1 million for the first time since last year. "Sunday People" (Sunday People) ranks first with -22%. On this list published by the British Media Issuance Audit Audit (ABC), there are no newspapers with more than 1 million circulation. However, ABC also stated that the list did not include the "Sun", "Times" and "Daily Telegraph", because these three newspapers have applied for privatization for their data since 2020 and will not be disclosed publicly. The Guardian and Observer have also made the same request since last year. In March 2020 before the "privatization", the circulation of the Sun and the Sun Sun News on Sunday was 1.21 million and 1.01 million respectively; the Thames' issuance was 370,000; The Daily Telegraph and Sunday Telegraph were 320,000 and 250,000, respectively. In July 2021, the "Guardian" and "Observer" issued the circulation of 110,000 and 140,000 respectively.

(Compiled from August 22 www.pressgazette.co.uk)

The annual income of the news group has almost doubled

Murdoch's listed media news group listed in the United States not only has a large number of well -known media in the United States and the United Kingdom, but also includes Harbin Collins Publishing Group and an advertising company REA Group, but also has Australian News Group. In the financial year as of June 2022, the net income of the news group increased by 95%, and the total revenue was up to $ 10.4 billion in record, an increase of 11%. This achievement mainly comes from the group's news media branches, which has reached a profit of $ 217 million due to its rapid development of digital advertisements and digital subscriptions. (Compiled from the official website of the Guardian on August 8)

How can the New York Times and Gannit Group dry?

On August 3, the New York Times Company reported that in the second quarter, 180,000 subscribers were added, with revenue profit of $ 76 million. The next day, Gannit Group, which includes "American" and more than 200 areas and local daily daily newspapers, also released a second quarter report saying that the newly added 120,000 pure digital reservation households, but the revenue profit was $ 54 million. The scale of revenue of the two major companies is not large: Gandit Group is US $ 749 million, and the New York Times Company is US $ 556 million. Why is the profit difference? There are four main reasons:

First of all, the New York Times focuses on the national and international markets, mainly relying on digital readers, and the cost of paper media is very low. Gandit also serves the national market, but the production costs mainly based on paper media are high. Followed by debt, the New York Times has almost no debt; Genite has to repay the huge bank liabilities generated after Gathaus's merger in 2019. At present, there is still $ 1.34 billion, and high principal and interest will be paid every quarter. Thirdly, after 15 years of hard exploration of the New York Times, the business model based on digital subscription has been established; and Ganit's efforts in this area have only lasted for several years, and its flagship newspaper "American Today" only started to establish a payment wall model last year last year. Essence In the end, the New York Times Company, which once owned the Boston Global News and 16 local small daily newspapers, decisively sold it many years ago and was able to move forward lightly; The newspapers sold by the New York Times have caused the burden to be heavier.

(Compiled from www.pooyinter.org on August 8th)

American Li's Newspaper Sharing Society Edition

Lee Enterprises, the fourth largest newspaper group in the United States, began the standardization of the standardization of all its newspapers, which caused some local newspapers to modify the specifications. The content of the New Society's Edition includes comments on national subject matter and comments written from the Department of News from the Daily Department of the newspaper, which are published every Tuesday and Saturday. On Friday, Sunday, Monday, and Thursday, readers in various places can still see comments from the local subjects that have been completed. The unified national community version was selected by the Group's national review editor, Scott Milfred, and he was also the editor -in -chief of the Wisconsin State Journal.

(Compiled from www.mediapost.com on August 16)

There are only two of the world's top 10 English news websites to grow up

In July, of the top ten most popular news websites in the world of English, only the New York Times and the British "Daily Mail" achieved positive growth year -on -year. The New York Times also led the top 50 news websites with a 73%growth rate, while the Daily Mail only increased by 3%. Ranking according to the latest visits, the top 10 websites are BBC (1.1 billion), MSN (720 million), CNN (640 million), New York Times (640 million), Google News (490 million), Daily Post Post (420 million), Guardian (360 million), Fox News (310 million), Yahoo News (280 million), Yahoo Finance (250 million). Among the 50 lists, the New York Post rose to the 11th place (190 million) with a 44%increase, and the "News Weekly" increased to 41st (68.1 million) with a 43%increase. Other national newspapers "Washington Post" (180 million) and "American" (120 million) are ranked 13th and 22nd respectively, but the Wall Street Journal is not seen.

(Compiled from August 22 www.pressgazette.co.uk)

EU media behavior survey:

TV is still dominant

According to the recent release of the "2022 European Media and News Survey", TV is still a source of news sources with leading advantages of 27 countries in the European Union. About 75%of the respondents use TV as a daily basic news channel and even more among people over 55 years old. The proportion is as high as 85%, and 58%of people 15-24 years old will be the main news source. The rest of the media are relatively scattered. After the TV, the online news platform (43%), radio (39%), social media and blogs (26%), newspapers (21%), YouTube and other video platforms (15%) ...

(Compiled on August 10 www.whatsnewinpublishing.com)

News Short Video Viewer Exceeding the Influential Video

A latest report by the British Communications Administration (OFCOM) shows that news short videos have become the third popular content in British social media, which is higher than music videos and influences (originally Influinders, refers to family and friends who push the content) Essence A survey conducted by 3252 adults shows that 59%of them watch Tiktok and YouTube videos at least once a month from January to March this year, second only to 64%and general public information (HOW-TO) videos (HOW-TO) videos (HOW-TO) videos (HOW-TO) videos and general public information 60%of public) video. Overall, 82%of interviewees over 15 years old have watched various short videos in the past year. In all ages, news videos are higher than music videos (56%), family or friends videos (55%), and social influence videos (48%). (Compiled on August 17 www.pressgazette.co.uk)

Two digital media, one of the same story

This is a story about the two news websites. One website serves the elderly and the other is the main attacking young readers. Both face the same opportunities and challenges in the digital age. The former was "The San Jose Spotlight". It was founded in 2019. It is located in a wealthy agricultural county near Silicon Valley. At the time of its founding, there were more than 60 local news websites. The website focuses on the "local content" and reports the "Meeting News" (the largest newspaper in Silicon Valley -the largest newspaper -translation) local governments, school director meetings, neighborhood incidents and other information. The media was welcomed by local readers because of close attention to local information. It received financial funding from more than 50 donors. The budget in 2021 was close to $ 1 million. In January this year, it received a reward funding of $ 500,000 in the "American News Project". The success of the website attracted the three cities of Philadelphia, Chicago, and Minnesperis to invest 50 to 1 million US dollars to invite them to the establishment of similar news websites.

Another news website is the "Benito Link" of San Benito. Founded in 2012, there were more than 100 local websites at the time of founding. It serves a herdsman county and raised $ 150,000 from the Knight Foundation at the time of its founding for three years of expenses. The local community advertisers and business owners have given $ 300,000 for subsidy for the community report of the media. Some small communities also subsidize 50,000 to 100,000 US dollars.

Both new media have won the favor and support of local communities for high -quality local content services.

(Compiled from www.localnewsinitiative.northwetern.edu on August 11)

Reference format for this article:

Gu Xiaocheng. New pattern and response of the newspaper industry (3) [J]. Young reporter, 2022 (17): 101-102.

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