My enlistment story • Big Platform ｜ Yang Yixun: Open a better life with fashion, write Chinese stories with the true heart

The autumn rain is moist, the autumn wind is cool, and the golden autumn September is ushered in. The pace of the Fifth Expo is getting closer and closer, and "My Entry Story" has also been known and concerned about more and more people. Friends who participated in the Expo and followed the Expo, and used their sharing to depict a "common memory" about the Expo. On June 1st, we launched the "My Entrance Story" collection event, and in July and August, we published a number of outstanding works around the theme of "big strategy" and "big markets". In September, we will continue to share the "My Graduation Story" around the theme of the "big platform", telling the "overflow effect" of "exhibit products" and "exhibitors" and "exhibitors" and "exhibitors". Let's hold the "Golden Key" of the Expo in the "Expo Story", to go to the golden autumn appointment to share the golden future!

President of the Asia -Pacific District, President of the Asia Pacific District, President and CEO of the Chinese District

Yang Yan (yann bozec)

As the "old friend" of the Expo, during the Expo every year, I came to the scene to exchange and share with visitors from all parties to experience the charm of this big stage. This small heaven and earth in Taipi Siqi will always attract many visitors to stop.

Once, in the COACH leather card personalized customization service area, I met a mother waiting in the team. The lady told me that her daughter was about to enter the university campus, and she wanted to customize a small leather card for her daughter nearly studying. That day, she chose to print the Caest Dinosaur Rexy on the leather card and engraved her daughter's name. She hopes that her daughter can be as brave as a dinosaur after entering a new life stage. Even if she is in a new environment, she can still feel her mother's unchanged care. I often think of this warm conversation, and believes that her daughter will be able to accept this love and mind from her mother. Seeing that our brand can bring a goodness to consumers and pass love and companionship, I am deeply honored and very happy. This is the unchanged pursuit of Taipi Siqi, and it is also our long -term effort.

For Taipei Siqi, China is not only a vital market, but also the source of inspiration for the brand to seek breakthroughs and innovation. We have been actively seeking cooperation with outstanding local art talents to help Chinese creative design forces participate in international exchanges. Last year, our brand Kochi and Donghua University jointly launched the "Guo Chao Chuangcheng" youth design talent training school -enterprise cooperation project, which aims to empower young emerging forces and Chinese design towards a larger stage. Some of the outstanding works of young students have been the first to meet you at the Fourth Expo, showing the thinking and understanding of fashion and national tide in contemporary Chinese young design power, and also made more people feel the new style of Chinese design. On the day of the International Labor Women's Day this year, the outstanding student's work "Love Me" series in the project realized the first commercial landing, and some of the revenue obtained by this series of products will also be donated to the development of public welfare projects in China. In June of this year, we sailed again to launch cooperation with more local brands and art forces. I hope to collide with more new inspiration about fashion and a better life. Come more surprises.

Since 2019, Tai Pei Siqi has participated in the Expo for three consecutive years, and each session has brought diverse special exhibits in the form of innovation. Participating in the Expo allows us to deeply feel China's continuous expansion of confidence and determination. The Chinese market has become an important driving force for the development of global industries, and this important platform for the Expo gives us the opportunity to better understand the Chinese market and consumers, and talk to different partners, companies, brands, and more consumers. comminicate. We have reached a cooperative relationship with many domestic e -commerce partners, and the brand interacts with consumers on social platforms that are loved by consumers. In this dynamic market, we always adhere to consumers as the center, continue to promote the digitalization process, continuously improve the omni -channel experience of consumers, and continue to increase local cooperation and market investment to continue to bring surprises to the Chinese fashion industry Essence

Not only that, the Expo also allowed us to see the huge potential of second-, third and fourth -tier cities, and Taipi Siqi is accelerating the layout and investment in the regional market. In April of this year, we officially signed a strategic cooperation agreement with the Hainan International Economic Development Bureau and the Haikou Comprehensive Free Trade Zone Management Committee. Taipi Siqi China Tourism Retail Headquarters officially landed in Hainan Free Trade Port. Today, the three major brands of the Group have more than 350 stores in more than 80 cities across the country.

The role of the platform of the Expo is continuously enlarged, and the annual "Oriental Covenant" fully shows China's open mind and power. The Expo is an unparalleled vast platform for Taipi Siqi. As the first batch of companies to commit three consecutive years in a row, we are looking forward to this year's event. Looking forward to this familiar and surprising stage, we will be more exciting, know, accompany and help with more partners, to promote the continuous development of the Chinese fashion industry, and to fully meet Chinese consumers' longing and pursuit of a better lifestyle. Write the Chinese story and the story that belongs to Taipei Siqi!

Yann Bozec, French, president and CEO of the Asia -Pacific region of Taipizi Group, COACH.Mr. Yang Xun was officially appointed as the president and CEO of China in August 2014 as the president and CEO of China, and comprehensively presided over the brand management of the brand in the Chinese market.As a member of the parent company Tapeisqi Executive Committee, Mr. Yang Xun was promoted to the president of the Asia -Pacific region in February 2020. He is responsible for the strategic formulation and coordinating of the strategic formulation and coordinating the brand of Taipisqi in the Asia -Pacific region (Coach, Kate Spade, Stuart Weitzman.) Business development.In the future, Mr. Yang Xun will continue to promote the storytelling Chinese story and the story of the blog.Participate in the "My Entrance Story" solicitation:

No matter what you or your institution have participated in, experienced, witnessed the bits and pieces of the previous Expo, or you can feel the changes brought about by the Expo to work or life. Welcome to the experience of your experience or life.Know the story tells us.

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