Jiangsu Shanyang: Modern Agriculture Sharing Digital Economic Bonus

"The yellow peaches, yellow peaches in the orchard, are sweet and crispy. There are discounts to buy today, don't miss it." In the season when Huang Tao was listed, the vibrato live broadcast room of Fengwang Orchard, Linhai Town, Yantong County, Jiangsu Province. Zhang Yunzheng worked hard to introduce the peaches of the orchard. In just half an hour, netizens from Hangzhou, Changzhou, Wuxi and other places in the live broadcast room placed orders, and the orchard yellow peaches and red peaches were quickly sold.

Relying on sales seasonal fruits, Fengwang Orchard has made a lot of reputation in the local area, but the garden owner Shao Fengqin couldn't think of it. The express train on "e -commerce" for online sales was faster than offline sales and more benefits. In Zhanyang, there are many farmers who have tasted the development bonus brought about by the digital economy like Shao Fengqin.

Heavenly grant soil, born of the sea, dancing with the wetland, dancing with cranes. In Zhanyang County, where nearly a third of the migratory bird habitat of Yancheng Huang (Bo), the sea of ​​migratory bird habitats, the shot of the shot of the water in the river area of ​​the lower river area passed through the city, which created the hometown of fish and rice, and cultivated rice, chrysanthemums, and silk mulberry. Edible fungus and other rich products, including Sugang Rice, Summer Chrysanthemum, Haihe Cucurients, and Hairy Crab Seedlings are national geographical indication trademarks and regional public brands, which has accumulated the first advantage of rural revitalization.

The digital economy scenario is "blooming everywhere", and the digital empowerment of rural rejuvenation is right. He has been selected as the list of the first batch of e -commerce in the rural comprehensive demonstration county in 2021, the province's "Internet+" agricultural products out of the village into the city pilot county list ... Shijiaoyang relies on unique resource advantages and policy blessings, agricultural e -commerce sales in the first half of the year The amount of 1.45 billion yuan. At present, Jingsang is aiming at the "establishment of provincial -level agricultural modernization pioneers", and penetrates the concept of digital reform throughout the entire process of agricultural and rural development, continues to strengthen the new industry and new formats, and inserts the wings of technology to the development of modern agriculture.

August is the peak season for rice growth, and it is also a critical period for diseased and insect worship. At the 10,000 -mu rice demonstration base in Siming Town, a plant protection drone full of potion was slowly took off, and pesticide spray was quickly completed. At this moment, on the screen of the Agricultural Big Data Center in Zeyang County, these situations can be clearly seen. "Through the big data platform, easily realize the" sitting at home and farming on the clouds'. We use digital agricultural technology throughout the process, from the Miaoqing spectrum monitoring, growth ground remote sensing monitoring, to drone plant protection flying, soil measurement formula fertilizer application fertilizer application fertilization Then go to Beidou navigation operations to operate the entire process of unmanned harvester to achieve precise cultivation management, promote early hair, quick -divide, increase granules, and promote the improvement of rice production quality and efficiency, provincial work, and green development. "Sheyang County, Sheyang County. Qiao Qianqun, director of the Agricultural and Rural Bureau, introduced that since the use of digital technology, the four -liter acres of rice demonstration base increases production by 26 kilograms per acre.

Smart agriculture has changed the original regulatory model of agriculture and the traditional production method. In the agricultural big data center, through the mobile phone screen, farmers can understand the temperature, humidity, and soil fertility of the farm in real time, and adjust at any time to improve the quality and output of agricultural products. , Real -time providing information support for farmers. The Provincial Agricultural and Rural Department Agricultural Technology Yun APP opens the Jingsang site. Through mobile clients, farmers can view the latest agricultural policies, learn the latest promotion technology, view the latest agricultural products, and communicate with agricultural experts online and release supply and demand information.

The once -Yangyang, once, was scattered by small fields and low soil quality. After practical exploration, it was decided to implement "joint cultivation" throughout the county to effectively solve the restrictions of "ground crushing, fewer people, and lack of service". From the "Lianhenjia Seed" to now entering the digital era, Jingsang has always explored the use of cloud computing, the Internet of Things, and artificial intelligence to traditional agriculture, and extended from various aspects to all aspects of agricultural production and operation to achieve agricultural visualization Intelligent management such as remote diagnosis, remote control, and disaster warning.

"The products such as dried fetal chrysanthemums, rice chrysanthemums, roses and other products produced by our company are all market hosted goods. The independent brand 'Youhe flagship store' opened by Tmall and Jingdong Mall. 50. In addition to setting up a live broadcast base, there are more than 300,000 online orders per month, and monthly sales are about 3 million yuan. " Commanders allocate flowers and grass tea into the packaging bottle, and packaged and pasted order labels. According to reports, these products are about to send through logistics to all parts of the country.

"Upgrade" of a company specializing in the processing of Chinese medicinal materials such as chrysanthemums and other Chinese medicinal materials awarded the title of "Jiangsu E -Commerce Demonstration Enterprise", Yang Mingmin has not only seized the development opportunities of digital agriculture, but also a direct benefit of the digital economy By. He resold his shop in southern Jiangsu, returned to his hometown to activate his father's chrysanthemum dehydration plant. By taking the "e -commerce express", the company's total online sales in the first half of this year was more than 20 million yuan.

In Zhanyang, there are 1846 online stores like Tianyou, 108 micro -shops such as Shen's food, Phoenix head, Haihe Cucurbita, 35 live broadcast bases such as Jin Gei and Shen's food. There were 1,542, of which 20 companies sold more than 10 million yuan. In addition, rural tourist attractions such as He Defeng Goki Sakura Cherry, Feiyong Sangle Rural, Yangma He Township Juhai Moon Garden and other rural tourist attractions have been opened one after another. Innovatively, the sales of leisure agricultural e -commerce in the first half of the year were 70 million yuan. Adapting to the rapid changes in the market requires not only actively adjusting the agricultural industry structure, but also more new types of farmers to participate in agricultural development and enhance the "hematopoietic" function in rural areas. Jingsang issued policies such as the "Awards Measures for the Development of Agricultural and Rural Production and Rural Development in Jingsang County", and formulated relevant support policies around new business formats such as agricultural e -commerce; actively carried out training activities, strictly selected new types of professional business households, cooperative leaders, agricultural product processing enterprises and other new operations. The main body, cultivate new online marketing skills such as mobile phone live broadcast, short video creation; go deep into Tiantou and warehouses, extend the service points to the countryside, introduce 12 courier service companies such as Shentong, Yuantong, and SF, and help agricultural products from villages into the city. (Writing ｜ Yang Lei Zhou Rongrong)

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