Haopin Shandong 丨 Kongfu Yinge: Xiao Yinzhang made a big name hall

In recent years, Shandong has continued to "new" while inheriting the ingenuity, which has been loved by people. The Confucius Pavilion in Qufu, which is located in Confucius, focuses on the development of engraving art and is committed to India studies. Today, a small seal has become a new business card for local cultural development.

At the Qufu Confucius Pavilion Seal engraving e -commerce base, the staff is selling newly developed seals and seal products through various network platforms. Chen Feifei, a staff member of the Confucius Yin Ge engraved e -commerce base, introduced that the shapes of various tigers are loved by everyone today. The daily transaction volume will be more than 3,000 units.

The Confucius Yinge was founded in 1956. It is located in the former Qufurin community not far from Sankou Scenic Area. It is immersed in Confucianism. Nearby villagers are generally folk artists engaged in traditional craftsmanship such as woodcarving, seal engraving, and Hanfu. Outstanding, almost every family will engage in seal. Tian Baobing, deputy director of the Linqian Community neighborhood committee of Lucheng Street, Qufu City, introduced that by 2000, there were almost 200 households in the village as the engraving industry, and half of them got rich by the engraving.

In the past, the content of the engraving was mainly engraved with the name chapter, and some "Ji language", "idioms", "greetings", or leisure chapters of poetry and poetry were carved. Today, with the changes of the times, the Confucian Pavilion has also newly developed some Laos stone, Ili stone, Laizhou stone, etc. At the same time, a series of ingenious cultural and creative seals such as marriage seals, zodiac seals, and learning chapters are also refreshing. Zhang Guoliang, the chief seal carving master of the Qufu Confucius Pavilion, said that if he wants to engrave a seal, that is, to understand the stone, what is suitable for engraving, suitable for a few words, and then dividing the black cloth and white. Yes) Refers to the three methods of the method, rules, and knives. We must have literature, aesthetics, and personal cultivation, and let the personal feelings and culture be relieved, so that (engraved chapters) are more perfect.

In order to stimulate the vitality of the product market and broaden the sales channels, in 2008, the shops on the Internet of "Confucius Yinge" became famous. They customized and sold seals on the Internet, and they became popular.

On the Internet of the Internet, the business of the Confucius Yinge is getting bigger and bigger. At present, there are 6 self -operated online stores and more than 100 Zhongchuang online stores that have helped local people to start a business. Seal engraving seal products have occupied one -third of the country's market share, and stone seal products have the number one online sales in the country. More than 10 million seals flow from here each year, with a year sales of 1800 million.

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