Jinan's first AR light show debut, light and shadow change the magic show, good product Shandong "good guest true love"

New Yellow River Reporter: Li Yanran

"3, 2, 1 ..." The countdown sounded, and a drop of water flowers appeared in the air above the landmark of Jinan landmarks. Then a kite flew over, and the landmark building in Shandong 16 appeared on the top ... 9 On the 12th, Jinan's first AR light show appeared. The virtual light and urban landmark video achieved perfect fusion for the first time.

This AR light and shadow show was co -organized by the new Yellow River client with Shandong Sandi Lighting Design Research Institute and Shandong Guangmao New Media Art Technology Co., Ltd. Combined with the more popular concept of the "Yuan Universe" at the moment, once it appeared, it attracted a lot of attention. On the basis of promoting the rich historical and cultural resources of Qilu, a visual feast was brought to the city's night.

Science and technology aesthetics+urban landmarks

The first Quancheng AR Light Show helps "Heroy Shandong Good Pin Shandong"

Spring water is the eternal business card of Jinan, the soul of Jinan, the cultural label of Jinan people, and the city's famous symbol. Jinan's first AR Light Show will emerge in the sky in the sky, such as the elements of Jinan, such as Daming Lake, Daming Lake, Lotus Spring Standard, Greenland Center, and "I ♥ Jinan", reflecting the vitality, strength and charm of the city.

In addition to the landmark building of Quancheng, the representative buildings of "Her Hakka Shandong" such as Taishan, Trestle, Penglai Pavilion, etc., kites, rockets, astronauts, wheat fields, Laoshan green tea, Taishan daughter red, snow wax cars, heavy truck trucks and other "good products Shandong" The representatives appeared one after another, which caused the audience's admiration.

In addition, the light show also designed the "wind blowing wheat wave granules to the warehouse", which reflects the prosperity of the harvest of the large agricultural province; The cluster has developed steadily, and the technology of new product technology has continued to break through.

Science and Technology Concept + Digital Technology

Immersive remote transmission, realizing "immersive" across space

Different from the traditional naked light show, the "AR Light and Shadow Show" is involved in a certain media to achieve an immersive experience of "immersive". Standing in front of the screen, you can see that the creatures in the deep sea swim around you. The astronauts from space and you work together with you, and you can even live in the Winter Olympics.

"AR is a strong reality. AR Light Show is the product of the combination of digital technology and light technology. It combines virtual light with the real scene." Participating in it, it took only a week to determine the determination to the stage.

Why is the AR light show so popular? Niu Xiaofei believes that the AR light show is a digital upgrade of traditional light shows. It is more technological and innovative, visual presentation is more perfect, and artistic appeal is stronger. Because the AR light show is mainly achieved by digital technology, and the promotion of online display, more cultural content combined with technology and art can be presented. Through immersive remote communication methods, people can cross the space and realize the "immersive" view.

Good product elements + advantage platform

Virtual lighting and field scene video dynamic integration creates a new way of display in cities

The AR light show can reduce offline gathering during the prevention and control of the epidemic, and there is no need to reach the site consumption of supplies. The combination of building light shows and landmark buildings not only leave a grand performance stage for content performance, but also bring scene -based online communication to specific areas. Maintaining the sense of participation at the scene, and making up for the shortcomings brought by the unsightly naked eyes.

"New Yellow River client, as a platform -type new media flagship created by provinces and cities, is also a platform that specializes in the results of science and technology innovation. It pays more attention to science and technology, digital cities and other fields. The platform is very innovative. I like it, so this time the AR light show, we chose the new Yellow River client, the mainstream media platform of the province, which is very suitable for our philosophy. "Niu Xiaofei said.

Shandong Guangmao New Media Art Technology Co., Ltd. has participated in the lighting design of many cities in the province. "We have cooperated with many cities in Shandong and have also had a deep fate, such as in Jinan, Qingdao, Rizhao, Dongying, etc. The city has done a lot of projects. "Niu Xiaofei said that in the process of designing the AR light show, not only the team partners poured their efforts, they were also supported by the industry. As a native Jinan girl, Niu Xiaofei specially understood Quancheng. In the conversation, she admitted that she was a typical Shandong girl with a bold and true temperament. "From childhood to large, I have been watching the development of Jinan. From Jinan in 2009, there was a real lighting in Jinan, to the Ten Art Festival, and it has been improved. The detonation point, the construction of the 10th east road in 2019, the construction of the lighting of the West Station of Jinan last year, etc., allowing Jinan to have a complete lighting structure. "Niu Xiaofei said that driving from Jinan West to Jinan East East now The night scene is beautiful.

"There are many beauty in Shandong worthy of being memorized, such as history, celebrities, culture, science and technology, etc. Shandong good grade elements make me feel extremely proud and proud. From this we hope to better promote 'good products through such an AR light show The Shandong 'brand, let more foreign tourists understand Shandong, fall in love with Shandong, and take root in Shandong. "Niu Xiaofei said that the concept of traditional light shows combined with AR technology and the concept of the Yuan universe is the development trend of lighting in the future. The call to reduce carbon emissions, "3D virtual lights and 2D field view videos are dynamically integrated with multiple angles, plus good product Shandong elements, will create a new way for the future for the city's lighting."

Edit: Weekend

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